Phil Ebiner – Digital Marketing Masterclass

Course Curriculum

Introduction

Start
Welcome! Let’s Do This! (1:32)

Start
Download the Ultimate Guide to Content Marketing

Start
Learn Our Digital Marketing System in 10 Minutes (9:27)

Start
Course Roadmap – Where Should You Begin?
Define Your Business & Target Audience

Start
DOWNLOAD: Define Your Business Worksheet

Start
Define Your Purpose (4:03)

Start
CASE STUDY: 3 Brand’s Purpose (5:25)

Start
Positioning Your Brand (4:06)

Start
CASE STUDY: Amazon and Harley Davidson Positioning (3:05)

Start
Unique Selling Proposition (6:01)

Start
Personality: What’s Yours? (1:49)

Start
CASE STUDY: 3+ Brands Show Their Personality (6:54)

Start
Find Your Audience (4:57)

Start
Validate Your Business (8:30)

Start
CASE STUDY: Phil Surveys His Audience

Start
Supplemental Reading List
Brand Identity

Start
Branding Basics (2:27)

Start
CASE STUDY: 3 Company Styles (4:43)

Start
Tools for Creating Graphics (7:39)

Start
Brand Assets: Links to Helpful Resources

Start
Quick Canva Tutorial (10:35)

Start
Quick Photoshop Tutorial (26:10)

Start
Supplemental Reading List
Websites

Start
Website Tools & Why I Use WordPress (3:39)

Start
Choose Your Domain Name (5:28)

Start
Intro to WordPress Course Lessons (1:15)

Start
Purchase Hosting and Install WordPress (5:59)

Start
Navigating WordPress (6:06)

Start
Install and Activate Themes (6:34)

Start
Add a Static Home Page (4:09)

Start
Editing a Page & Change the Site Title (17:05)

Start
Add and Edit a Menu (5:41)

Start
Publishing website (1:41)

Start
Writing a New Post & Organizing Your Blog (9:12)

Start
Blog Page Design – Excerpts vs Full Content (1:00)

Start
Adding Videos (3:44)

Start
Customize the Sidebar (4:47)

Start
Add Images to Sidebar (4:58)

Start
Facebook Like Widget (2:27)

Start
Add a Site Widget (1:47)

Start
Add Site Icon with a Plugin (2:25)

Start
Make Your Website Responsive and Mobile Friendly (3:27)

Start
Customize Footer Information (3:28)

Start
Find, Install, and Activate Plugins (7:19)

Start
Backing Up Your Website (4:47)

Start
Securing Your Site from Attackers (4:51)

Start
Make Your Site SEO Friendly (5:37)

Start
Make Your Website Faster (4:33)

Start
See your Google Analytics in WordPress (5:06)

Start
Block Spam with Akismet (3:13)

Start
WordPress Commenting Systems _ Plugins

Start
Secure Contact Forms in WordPress (7:07)

Start
Pretty Link Redirects – Link Shortener (2:58)

Start
Editorial Calendar (2:00)

Start
Free Email Marketing in WordPress (10:58)

Start
Add Social Sharing Buttons (6:51)

Start
Add a Welcome Mat to Increase Opt-Ins (3:23)

Start
3 Ways to Increase Opt-Ins with Sumo (3:50)

Start
What Pages Do You Need? (8:42)

Start
Design a Home Page that Works (8:54)

Start
The Start Here and About Page (6:15)

Start
The Resource Page (5:39)
Email Marketing

Start
Easy Email Marketing Funnel (6:51)

Start
Email Marketing Tools (4:09)

Start
Lead Magnets (7:26)

Start
Where to put opt-in forms (5:34)

Start
Segmenting and Tagging Your Subscribers (5:10)

Start
Email Sequences (13:06)

Start
Better Email Subject Lines (3:54)

Start
Using Analytics to Improve Emails (7:05)

Start
CASE STUDY: 100 Subscribers in Less Than 1 Week (5:32)
Copywriting & Blogging

Start
Copywriting Basics (2:19)

Start
A.I.D.A

Start
CASE STUDY: A Sales Page That Works (8:14)

Start
10 Commandments of Copywriting (6:42)

Start
Write Better Headlines (5:21)

Start
Write Quality Articles

Start
Optimize Your Website SEO (5:23)

Start
Supplemental Reading List
YouTube

Start
Intro to YouTube (6:39)

Start
CASE STUDY: The YouTube Sales Funnel (4:43)

Start
YouTube SEO – Watch Time vs. Views (3:33)

Start
Keyword Research for YouTube Videos (5:39)

Start
Start Your New Channel (2:59)

Start
Channel Art and Icon (7:23)

Start
Channel Description (2:41)

Start
Customize Your Channel Design (4:26)

Start
Add a Channel Trailer (2:29)

Start
YouTube Channel Settings and Verification (6:34)

Start
Upload Defaults, Featured Content, and Channel Branding (6:01)

Start
Uploading Videos + Titles, Tags, Description (11:41)

Start
Cards and End Screens (7:53)

Start
Use YouTube Analytics to Grow Your Channel (6:08)

Start
Quickly Respond to Fans with the Community Tab (2:17)

Start
Live Streaming with YouTube Live (4:07)

Start
Free Music on YouTube (1:37)

Start
Create a YouTube Ad (5:09)

Start
Spy on Competition with Social Blade (4:02)

Start
TubeBuddy: Optimize Your YouTube Experience (13:02)
Video Marketing

Start
Video Marketing Basics (3:36)

Start
Video Equipment for Beginners (8:28)

Start
Tools to Make Your Videos More Pro (4:02)

Start
Structure a Video that Sells (4:19)

Start
Intro to Video Production Bootcamp (1:04)

Start
What Type of Video Should You Make? (2:47)

Start
What Makes a Great Video? (3:17)

Start
Come Up with Great Video Ideas (5:05)

Start
Plan Your Video (3:30)

Start
The Pre-Production Checklist (4:04)

Start
Intro to Eqiupment (1:34)

Start
Camera Options (6:00)

Start
Microphone Options (4:37)

Start
Lighting Options (1:55)

Start
Editing Tools (2:11)

Start
Exposing Your Shot (5:25)

Start
Compose Your Shots (4:25)

Start
Filming Yourself (1:09)

Start
Getting the Right Shot (3:43)

Start
Choose a Background (2:32)

Start
My Office Video Setup (2:54)

Start
Exposing with DSLR and Mirrorless Cameras (6:31)

Start
Focus with DSLR and Mirrorless Cameras (2:35)

Start
Stabilize Your Shots (2:57)

Start
Know Your Lenses

Start
Shoot with your Smartphone (5:10)

Start
Shoot with Your Webcam (5:49)

Start
Record Great Screencast Videos (4:20)

Start
Choose the Right Microphone (3:21)

Start
Record Better Audio in Any Environment (1:27)

Start
Lavalier Microphones (2:47)

Start
Shotgun Microphones (0:55)

Start
Recording Audio with Your Computer (1:33)

Start
Why We Light (1:03)

Start
Use Natural Light (4:14)

Start
Three Point Lighting (7:26)
Facebook Groups

Start
Why Facebook Groups? (2:19)

Start
Start a Facebook Group for Your Audience (11:26)

Start
Facebook Group Tips: Grow an Engaged Audience (8:24)

Start
Posting Types, Live Streaming to Groups, and Scheduling Posts (3:34)
Facebook Pages

Start
Why Facebook Pages are Important for your Business (1:09)

Start
Creating a Stunning Facebook page for your business (8:57)

Start
Adding Essential information to your Facebook Page (10:39)

Start
Selecting your Profile Image (4:29)

Start
Creating Professional Facebook Cover Image for your Pages (12:03)

Start
Creating a captivating Facebook Page Description using the absolute Best Keywords (2:42)

Start
Getting your Facebook Page Username (2:45)

Start
Setting up your Facebook Page Target Audience (6:48)

Start
Facebook Page Apps to increase fans engagement (8:05)

Start
Top 9 Ways to Monetize your Facebook Page (11:58)

Start
Exploring Publishing tools (10:12)

Start
Scheduling Facebook posts (4:43)

Start
Facebook Call-To-Action Button (9:28)

Start
How to spy your competitors on facebook (11:01)

Start
How to guarantee your fans see all your posts (9:32)

Start
Exploring Facebook Insights (12:19)

Start
Promoting your Facebook Page (10:33)

Start
Four Unlimited sources of royalty free images (12:19)
Facebook Ads

Start
Introduction to Facebook Ads (1:12)

Start
Introduction to the Facebook Ads Manager (5:53)

Start
Setting Up Your Payment Account (1:54)

Start
Define Your Target Audience (12:13)

Start
Level 1 – Creating the Ad (5:24)

Start
Level 1 – Boosting your Post (8:36)

Start
Level 2 – Creating your Ad in the Ads Manager (11:24)

Start
Tips to Get Your Ad Approved (3:24)

Start
Analyzing Results (11:24)
Facebook Retargeting

Start
What is Facebook Retargeting and Why is it Important for You (4:50)

Start
Creating a Facebook Pixel (5:28)

Start
Installing the Pixel in WordPress (4:31)

Start
Installing the Pixel in Non-WordPress Sites (2:27)

Start
Testing the Pixel (3:53)

Start
Creating your Audience with the Pixel (3:40)

Start
Facebook Pixel Advanced Audience Creation (13:45)

Start
Message “Your Audience is too Small” (1:50)

Start
Creating a Facebook Ad with the Pixel Audience (10:38)
Facebook for Local Business

Start
How Facebook Ads Can Help Your Local Business (6:23)

Start
This is the Plan for your Local Business (7:33)

Start
Reaching People Around Your Business (10:23)

Start
Create Your Local Business Ad (10:27)
Google Adwords

Start
Google Adwords for your Business (1:47)

Start
How Adwords Works (2:53)

Start
Example of Ads that we are creating (4:27)

Start
Setting up your Adwords Account (6:51)

Start
Exploring the Adwords Interface (5:14)

Start
Discovering the Best Keywords (11:14)

Start
Creating a Google Adwords Search Campaign (6:10)

Start
Selecting your Audience (3:32)

Start
Choosing your Bid settings for Google Adwords (4:21)

Start
Creating an Ad group and Adding Keywords

Start
Finalizing your Google Adwords Ad (6:14)

Start
Managing your Google Ads Campaigns and Analytics (3:02)

Start
Creating a YouTube Ad with Google Adwords (9:57)

Start
Your Next Steps (0:42)
Google Analytics

Start
Setting Up Google Analytics (5:32)

Start
Navigating the Google Analytics Dashboard (6:34)

Start
Know Your Audience with Analytics (5:35)

Start
User Acquisition and Behavior Flow (13:17)

Start
See Where Visitors Click with Page Analytics (4:40)

Start
User Behavior and Site Speed (4:00)

Start
Setting Up Goals (3:09)
Twitter

Start
Why Twitter Can Help Grow Your Business (1:47)

Start
Choose the Best Username (6:27)

Start
4 Tips for Choosing Your Twitter Handle (2:00)

Start
Creating Your Twitter Account (4:53)

Start
Creating an Outstanding Twitter Profile Page (3:46)

Start
Adding your Profile and Header Photo (9:33)

Start
Writing an Optimized Twitter Bio (10:43)

Start
Choose Your Pinned Tweet (6:17)

Start
Connecting with Other Influencers (5:36)

Start
Twitter Hashtags (5:41)

Start
Growing your Twitter Presence with Jooicer (9:04)

Start
Add Twitter Buttons to Your Website (9:58)

Start
Add Twitter Widgets to Your Website

Start
Twitter Ads – Creating Your Ads Account and Campaign (9:31)

Start
Twitter Ads – Adding your Payment Method (1:21)

Start
Twitter Ads – Creating other Twitter Ads (2:19)

Start
Twitter Ads – Promoting a Tweet (1:51)
Instagram

Start
Why Instagram Can Help Grow Your Business

Start
Instagram for Business – Whats our Strategy (4:21)

Start
Create an Instagram for Business profile (3:51)

Start
# 1 Building a Killer Instagram Profile (2:42)

Start
#2 Building a Killer Instagram Profile (3:57)

Start
#3 Building a Killer Instagram Profile (5:04)

Start
#4 Building a Killer Instagram Profile (1:33)

Start
Accessing the Ads Manager (2:36)

Start
Creating your First Instagram Ad (3:58)

Start
Creating you Instagram Ad inside the App (7:44)

Start
Important Tips to have a Successful Ad on Instagram (4:46)

Start
#1 Mistake People Make on Instagram (2:19)

Start
#2 Mistake People Make on Instagram (1:13)

Start
#3 Mistake People Make on Instagram (2:01)

Start
#4 Mistake People Make on Instagram (0:51)

Start
#5 Mistake People Make on Instagram (1:04)

Start
#6 Mistake People Make on Instagram (0:51)

Start
Tools to create Instagram Photos

Start
Creating Viral Instagram Photos (13:20)

Start
Instagram Live and Instagram Stories (4:07)
Pinterest

Start
Why Pinterest Can Help Grow Your Business (3:15)

Start
Opening a Pinterest Business Account (3:14)

Start
Verify Your Account (4:56)

Start
Linking Pinterest with other Social Media platforms (2:04)

Start
Optimizing your Pinterest Profile (8:51)

Start
Creating Boards (9:21)

Start
Using “Secret” Boards (3:00)

Start
The Powerful Pinterest notification (1:18)

Start
Pinterest Chrome Extension (3:21)

Start
Adding Pinterest to your Website (13:36)

Start
Pinterest Ads – Getting started (3:02)

Start
Pinterest Ads Panel Overview (2:46)

Start
Creating a Pinterest Ad

Start
Creating Pinterest Ads Fast (3:05)

Start
Pinterest Analytics (2:00)
LinkedIn

Start
Welcome to LinkedIn Marketing (1:39)

Start
Setting up your LinkedIn Account (6:25)

Start
Adding Experience, Skills, Accomplishment to your LinkedIn Profile (3:21)

Start
Adding a Professional Background Photo (4:06)

Start
Add Media to Your Profile (6:00)

Start
Changing your LinkedIn URL (3:29)

Start
dding your Website to LinkedIn (6:22)

Start
Creating Shareable Content on LinkedIn (4:07)

Start
LinkedIn Company Pages Examples (5:29)

Start
Creating a LinkedIn Company Page (2:22)

Start
Managing your LinkedIn Company Page (7:08)

Start
Publishing Content in your LinkedIn Company Page (4:10)

Start
Getting $50 in LinkedIn Ads Credits (2:39)

Start
LinkedIn Ads Introduction (2:56)

Start
Creating a LinkedIn Sponsored Content Ad (11:46)

Start
Waiting for LinkedIn Ad Approval

Start
Creating a LinkedIn Text Ads Campaign (6:52)

Start
Creating a LinkedIn Sponsored InMail Campaign (9:08)

Start
Quick View of the LinkedIn Campaign Manager (3:09)
Periscope

Start
What is Periscope? (1:07)

Start
Creating Your Periscope Account (6:35)

Start
Use Your Periscope Description for Marketing (4:22)

Start
Use Periscope Like a Pro (10:59)

Start
Live Scope Stats (3:37)

Start
How Often to Periscope (4:15)

Start
Deal Periscope Session Length (2:50)

Start
Using Powerful Titles in Your Scopes (2:20)

Start
Getting Feedback from your Audience (3:32)

Start
Using your Scopes in Other Channels (5:34)

Start
Equipment to Make Scopes Look Professional (5:10)
Social Media Live Streaming

Start
Using Social Media Streaming to Grow your Business (2:07)

Start
Basic Equipment for Social Media Streaming (8:41)

Start
Planning an Irresistible Live Streaming Session (9:42)

Start
Running a Facebook Live Session from your Smartphone (6:47)

Start
Sharing our Facebook Live Session (2:43)

Start
3 ways to Reuse your Facebook Live Sessions (5:27)

Start
YouTube Live Basics (2:17)

Start
Running a YouTube Live from your Smartphone (4:40)

Start
Instagram Live (3:09)

Start
Periscope Live (3:17)

Start
Introduction to OBS Broadcaster Software (3:19)

Start
Setting up your OBS software (10:56)

Start
Using OBS Studio Mode (4:51)

Start
Facebook Live Streaming with OBS (12:23)

Start
YouTube Live Streaming with OBS (6:59)

Start
Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)

Start
Other Awesome Software for Live Streaming (8:03)
Podcasting

Start
Podcasting Basics (3:11)

Start
Podcasting Tools (6:41)

Start
Hosting Your Podcast with Libsyn (7:27)

Start
Adding ID3 Tags (3:16)

Start
Submitting Podcast to iTunes (2:18)

Start
Outsourcing Podcast Work (2:17)

Start
Validate Your Podcast Feed (0:57)
Quora

Start
Quora Basics (2:57)

Start
Finding, Answering, and Optimizing Your Quora Answers (3:20)
Conclusion

Start
Thank You Video (1:46)