Chet Holmes – The Seven Musts of Marketing

Chet Holmes – The Seven Musts of Marketing

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Chet Holmes
The Seven Musts of Marketing

Chet Holmes has a way with transforming businesses. Chet has worked with a number of Fortune 500 companies, doubling business for many of his clients. Is his book, The Ultimate Sales Machine. Holmes touches on the seven musts of marketing.
1. Advertising
a. It must be distinctive
b. Capture attention with a screaming headline
c. After your headline hooks them, body copy has to keep them reading
d. Include a call to action
2. Direct Mail
a. Use as much color as possible
b. Put messages on the envelope
3. Corporate Literature
a. Brochure main tool
b. Includes important data and core story
4. Public Relations
a. Trade shows
b. Press releases
c. Making the news
5. Personal Contact
a. Simply put this would be sales visits, calls, or any other approach that involves person-to-person marketing.
b. Considered most potent form of marketing.
6. Market Education
a. Includes trades shows and market education
b. The main rules are: Get noticed, Drive Traffic, and Capture Leads!
c. Charity Events
7. Internet
a. Capture leads
b. Build a relationship
c. Interact as much as possible
d. Offer a webinar
e. Convert traffic to sales

Self Help – Self Help online course

More information about Self Help:

Self-help or self-improvement is a self-guided improvement—economically, intellectually, or emotionally—often with a substantial psychological basis.
Many different self-help group programs exist, each with its own focus, techniques, associated beliefs, proponents and in some cases, leaders.
Concepts and terms originating in self-help culture and Twelve-Step culture, such as recovery, dysfunctional families, and codependency have become firmly integrated in mainstream language.

Self-help often utilizes publicly available information or support groups, on the Internet as well as in person, where people in similar situations join together.
From early examples in self-driven legal practice and home-spun advice, the connotations of the word have spread and often apply particularly to education, business,
psychology and psychotherapy, commonly distributed through the popular genre of self-help books.
According to the APA Dictionary of Psychology, potential benefits of self-help groups that professionals may not be able to provide include friendship,
emotional support, experiential knowledge, identity, meaningful roles, and a sense of belonging.