Video Telepathy – Marketing Review Video

Video Telepathy – Marketing Review Video

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Description

Video Telepathy – Marketing Review Video

At VideoTelepathy Studios, we are continuously experimenting with new video formats. We are obsessed with creating new videos styles that will help your products convert much better than your competition.
Recently we rolled out a new style of video we call the Market Review Video. In order To produce these videos, we actually go out in the public and give your product to real people that match your perfect client demographic. They then try out your product and we film them giving their personal impression.
If it is something that they need to try over a period of time, we have them take your product home to try, in a week or two, we schedule a time to come back and then film their response.
Why should you be using Market Review Videos?
While numbers show that video is still the king of conversion compared to text or image-only based content, recently there has been a trend of declining conversions for certain types of product and marketing videos. Video content like long-form video sales letters, some webinars or even videos that use a lot of stock footage are simply not generating sales like they have in the past. We theorize this happens primarily because as more and more video content is introduced, the viewer has become much more discerning. It used to be that any video with a voiceover showing stock footage would perform fantastic! The reality was there just were not that many videos in the market to compete. As time progressed, video content providers started raising the bar and improving quality and as competition increased, the lower quality cheap video content and formatting simply stopped performing as well as it did in the past.

Here what you’ll get:

• We keep each segment at 8 seconds or less:
• We keep each segment to 8 seconds or less always remembering ‘the Goldfish. We start with a 5-8 second intro, then 5-8 seconds of the 1st person talking about their experience, then a 5-8 second shot of the product being used. While the product is being used, the viewer begins using the product in their mind’s eye.
• We make use of interesting backgrounds and backdrops:
• We keep the viewer’s attention and things interesting by filming in multiple locations. For example, we might shoot one interview at the beach, another in a park and another in a city setting. Multiple interesting settings provide one more way tho keep the viewers attention and helps them to remain interested and focused on your product.
• We Alternate Shots:
• We switch between user interviews, products demonstration shots. This way we prevent the viewer’s attention from drifting off and clicking away from the video.
• Talk about benefits and pain points:
• One of the great things about Market Review Videos is if you were to brag about your product and tell the viewers you have the greatest product on the planet, even if it is, no one will believe you. Why you might ask? Because you have a vested interest in selling your product. On the flip side if there is a real person actually using your product and giving their honest opinion, they have no horse in the race, so to speak which is why there is nothing more effective at increasing sales and conversions.
• We ask questions that relate to what makes your product unique, how this product has improved someone’s life, what struggles they may have had with similar products and how your product has helped to solve those challenges.
• We ask framing questions that make the responses look like a statement
• We spend a great deal of time creating videos that sell and the Market Review Video is a sure-fire way to increase your conversions, get folks to interact with your products and click the ‘Buy’ button.
• We do all of the work for a super affordable price. What this means to you is that while you are doing the other things involved with creating and running your business, we are gathering up a group of reviewers that match your avatar, setting up the shot locations, dispersing your products in advance (if necessary) coordinating the production schedules for all parties concerned, filming, editing and last but not least using our secret special sauce techniques to create a video that converts your prospects into buyers!