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John Romaniello – Captivating Copywriting

$147.00

Category: Business & Marketing Tags: Captivating Copywriting, John Romaniello

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John Romaniello - Captivating Copywriting

John Romaniello – Captivating Copywriting

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Now, don’t get me wrong. Making money isn’t magic. Most decent marketers can create income on demand.

That’s not it.

The magic is how excited people were to read it all. How these pieces still make money today. How I’ve used each of them over and over to make 7-figures, without doing more work.

The magic isn’t just the money, but the magnetism: the way each of these cast its own spell that has ripples to this day.

For example: that olive oil email I mentioned?

The first time I sent it out to my mailing list, it generated over $25,000.

That was a pretty good day.

Over the last few years, I’ve sent it out in newsletters, put snippets of it on social media, even used it in some of my keynotes.

Each time, it makes money.

Now, it’s certainly not my most profitable piece of copy, but it’s one of my favorites.

I mean, we’re talking about over $160 thousand dollars generated by writing about olive oil.

In one email. Which I wrote at the gym…between sets. Over six years ago.

More importantly: to this day, people still tell me it’s one of their favorite things I’ve written.

And every time I use it, people are excited to read it, even if they don’t buy. (And many of them do.)

THAT is magic.

So, let me ask you:

Are you casting spells with your words?

Are you dazzling your audience, your prospects, your clients with wordcraft that makes them eager to take action?

Let’s make it even simpler….

Think about your last piece of marketing: the most recent thing you created to tell the world about what you do, how it’s special, and why they should work with you.

Does it really reflect you?

Do the words on that page, email, or caption truly describe what it’s like to work with you, learn from you, grow with you?

Do the words showcase your talents, your skills, your heart?

Does the writing make everyone who reads it excited to work with you?

It should.

And, I promise, it can.

Even if you don’t love marketing
Even if you mostly focus on social media
Even if you don’t consider yourself a writer
Even if you’re overwhelmed managing all the moving parts in your business

You can craft brilliant word-art that does both…

What you need it to do: inform, education, and convert.

What they need it to do: inspire, entertain, and connect.

This is so important.

But most entrepreneurs (especially coaches) gloss right over it. Or worse, ignore it completely.

Every time I snoop around the coaching industry, I’m amazed at how many people are half-assing it (at best).

We’re talking slipshod pages with no structure, emotionless emails that ruin the reader experience, or captions telling people what they’re getting (instead of why they need it).

And I hear all the excuses:

“My webpage doesn’t matter, all my clients are on IG”
“I have a direct outreach strategy, so I barely market”
“My audience loves me, so everything is easy”
“I let my content do all the work”

Oooof. Okay.

All of that is wrong. So, so, so very wrong.

They just can’t see how wrong it is, because it’s working.

“But,” let’s pretend you asked, “how can it be ‘wrong’ if it’s working?”

Just because something’s working doesn’t mean it really works. Not forever, not long term.

Back when I was coaching professional athletes, we had a phrase in the gym:

“some people are successful not because of what they do, but in spite of what they do.”

And there are a lot of online business owners who are pretty successful in spite of what they’re doing.

They’re doing a lot of things wrong, but they’re working, so…good enough?

Hardly.

There are hundreds upon hundreds of coaches, consultants, and other business owners out there leaving tens of thousands of dollars on the table…

….who knows how many clients unserved?

People just like you are keeping their businesses small by doing “good enough.”

And the worst part is: they’re setting themselves up for failure.

For example…

What happens when IG goes from “dying” to dead and you can’t use it to fill your programs any more?
That’s good for low-end offers…for another 6-8 months. Then it’ll just be another annoying marketing tactic people roll their eyes at.
“Die-hard” audience? Love it. Are you going to the next platform with them? Or are they gonna stay…just for you? (Aw, it’s cute that you think so.)
You can have the most amazing content in the world, but if you’re not getting them to buy, you don’t have a business, you have a hobby.

These aren’t random predictions. This is empirical, data-driven forecasting: everything has a life-cycle.

So if you’re focusing more on what’s working now than what works, all the time, always, forever, you’re messing up.

Which brings us back to words.

In business, there are trends and there are constants. Trends come and go. Constants will make you money forever.

**Of those constants, none is more valuable than**

the ability to write words that sell:

copywriting.

And that is where so many people are dropping the ball.

Statistically speaking, you are probably one of them.

When I polled my audience, 83% flat out said they didn’t feel confident in the power of their words. Only 17% of people felt their copy was “good.”

Geeze. That’s 8 out of 10 people who think the words on their pages are NOT GOOD.

That’s crazy.

Even crazier?

My audience is largely coaches and consultants—people who literally depend on their communication skills to serve their clients, generate income, and change the world.

In that group of people, more than 80% of them feel their words don’t do them justice, don’t accurately reflect the value of what they do, don’t connect with their audience in the way they’d want.

And, certainly: don’t convert the way they’d want.

Which brings us to, well, you.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

1 review for John Romaniello – Captivating Copywriting

king – February 8, 2022

“We encourage customers to contact Customer Service and think twice before making payment. All course contents will be similar to what is from the author.”
Thank you!

John Romaniello – Captivating Copywriting

John Romaniello – Captivating Copywriting

Description:

Of those constants, none is more valuable than

copywriting.

1 review for John Romaniello – Captivating Copywriting

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**Of those constants, none is more valuable than**