Dennis Moons – Google Shopping Success Course

Google Shopping Success, an online video course that allows you to learn at your own pace, will instruct you on harnessing Shopping Ads for generating profitable sales. This is the exact strategy our students have employed, resulting in doubling their ROAS or quadrupling their sales volume!

In 52 comprehensive lessons, I will impart all the knowledge about our Google Shopping framework.

We’ll begin with the basics of product feeds and progress to delve into the intricacies of managing highly lucrative Shopping and Performance Max campaigns in the individual lessons of this course.

Fed up with campaigns that exhaust your budget without yielding adequate returns?

It seems like Shopping Ads were tailor-made for e-commerce websites. When potential customers search for a product, your ad can appear alongside relevant results. However, it’s not as straightforward as it may seem, as anyone who’s ever managed a Performance Max or Standard Shopping campaign can attest.

Let’s tackle the most immediate challenge first. Acquiring clicks is a breeze, but the real challenge lies in securing sufficient funds to cover the campaign’s expenses.

Who exactly is Dennis Moons?

Store Growers was founded by me, Dennis Moons. With over a decade of experience managing Google Ads campaigns, you could say I’m an expert in this field. Over this time, I’ve overseen advertising budgets exceeding $5 million for clients ranging from sole proprietors to multinational conglomerates. Now is the perfect moment to leverage that expertise to launch your campaigns.

Dennis has been featured in prominent business magazines, including Ahrefs, Yotpo, CrazyEgg, and Shopify.

Google Shopping Success Course with Dennis Moons

Module 1 – Setting Up For Success
Getting great results with your campaigns starts with a solid foundation.
So in this first module, we’ll create a product feed, makes sure it complies with Google’s requirements and we’ll make sure you can track the results of your campaigns.
I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.

Module 2 – From Launch To Sales
If you have campaigns running, you can optimize the various parts with our Optimization Pyramid framework.
You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.

Module 3 – Save And Scale 
When you’ve taken care of the basic optimization, it’s time to dig a little deeper.
In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scaling the best performing parts of your campaigns.

Module 4 – Mastering Performance Max
Performance Max plays a central role when it comes to Shopping Ads.
So in this module, I’ll show you how to integrate Performance Max into your account, and how to optimize your campaigns.
This will allow you to create Performance Max campaigns that go beyond “hoping” for good results.

Module 5 – Google Shopping Extras
Besides Shopping Ads, Google has tons of other initiatives to push your products.
Each one is an opportunity to get more visibility for your products and business.
So in this module, we’ll dig into the most promising ones.

Module 6 – Beyond Google Shopping
In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.

More courses from this author: Dennis Moons