Dain Walker – Personal Branding Kit
NAIL YOUR NICHE GROW YOUR BRAND
Whether you’re just getting started, refining your personal brand, or up and running already, I’ve created a fast-paced course that will help you gain clarity, help you define your difference, and understand how to earn credibility and respect. This is something I’ve worked on for years, for myself and for clients, and it has helped countless personal brands scale their reach and dominate their market.
WHAT IS PERSONAL BRANDING KIT ALL ABOUT?
This is about you. Your face. Your life. Your reputation. And how the people in your world view you. Whether it’s physical interactions, digital content, or anything in between, the Personal Branding Kit is about unearthing everything you need to know in order to define, focus, and begin to grow your personal brand.
- Learn the strategy frameworks of successful branding.
- Define the followers you want to attract.
- Create a reason for your audience to care about you.
WHAT TO EXPECT IN MY PROGRAM
We’re gonna get hands on with interactive exercises. Follow my lead. We’re gonna go deep into strategy, working together to forge your very own personalized brand plan. Know clearly what you stand for. Be capable, clear, and confident when portraying yourself publicly. Present powerfully and grow.
Craft Your Audience
Tactically unleash powerful and clever strategies to cultivate not only followers but an engaged and tailored fanbase you can monetise.
Overcome Your Fear
Learn how to break through the mental challenges or obstacles between where you are right now and where you want to be.
Define Your Path
Learn the essentials to identify your brand to separate you from others and be highly sought. Have impact and influence.
Build Your Credibility
Learn how to master credibility by becoming an iconic figure of authority in your industry, niche or field of expertise.WHY INVEST
WHY INVEST IN THIS COURSE
Downloadable Resources
Straightforward, actionable step-by-step worksheets and examples help guide you to overcome the questions that arise when attempting your personal branding alone.
Real Stories
I’ve documented and deployed strategy with entrepreneurs, CEOs, influencers, elite athletes, global comedians, and famous musicians.
Resounding Success
Learn the same thought processes that allowed me to grow my personal brand into over 600k Instagram followers, a podcast, a book and a global keynote speaker with the fastest-growing branding agency in Australia.
PERSONAL BRANDING KIT
THE HIGHLIGHTS
You’ll learn through interactive exercises how to start from scratch, define your niche and get the unique insights and confidence to scale your brand to heights you might not even be able to imagine right now. We’ll identify your area of expertise and build the credibility to make it public.
Browse chapter plan
1. Master fundamentals
Master the fundamentals of branding, strategic thinking, relevance, positioning, communication that connects, crafting identity, and impactful influence.
2. Your dream audience
Use my proven strategies to identify, define and connect with your dream audience. Understand what they are seeking and how to present yourself. Build a solid foundation by targetting the people most likely to become brand fanatics.
3. Use strategy to overcome
Understand how to think about your brand so you can evolve as you grow and pivot at any point. Learn how to pinpoint your catchphrases and vocabulary, craft your personality, understand your credibility and what makes you powerful.
4. Deploying your brand
So you’ve put in all the hard work and you have your values, you’ve set your intentions, you’ve cast your future self and know you need to take action, but what action exactly? Content is the answer. Learn how to brainstorm, test and add interest to your content ideas. Experimentation is the key to success.
COURSE CURRICULUM
Intro, Set Up & Housekeeping
- Welcome
- Dain’s story
- Dain’s keynote
Module Outcome
Dain will welcome you with a dopamine burst to sustain you through the branding rollercoaster. Understand the mindset of how to approach the course materials and what you need to hand to get started.
- Resources: Frameworks
- 4 Stages of Learning
- Chunking Up and Chunking down
- Values Cheat sheet
Module Outcome
These resources are here to support you throughout your journey. We’ll link them where relevant in each module so you always have them close to hand. These tools can help lend a hand if you get stuck trying to brain dump descriptive words or broaden your brainstorming.
- Resources: Branding
- Understanding branding
- Personal VS Business Branding
Module Outcome
This is to introduce you to some common terminology in branding so you don’t get lost in brandinese. Know what branding clearly is and what is isn’t. We also touch on the differences between personal and business brands for those of you with companies connected to your name or who have done business branding before (yep, it’s a different beast altogether!)
Module 1: Setting Intentions
- Exercise 1: Casting Your Future Self
Module Outcome
It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.
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