Authority Hacker – The SEO Penalty Pack | Digital Download

Authority Hacker – The SEO Penalty Pack

A Proven Path to Preserve or Recover SEO Traffic

• Reclaim Lost SEO Traffic
• Step-by-step SEO Recovery guide
• Prevent Future Traffic Declines
• Restore Google’s Trust & Credibility

Did The Last Google Updates Send Your Traffic SWINGING?
Feeling the squeeze from Google’s latest updates? You’re not alone.

For many small site owners, adapting to Google’s frequent updates feels like navigating a maze in the dark. If you’re not in sync with the latest standards, it’s easy to feel lost.

Be it Core, Review, Spam, or Helpful Content updates, each one brings its own set of hurdles, often beyond your control.

• Has your traffic plummeted overnight?
• Does nothing seem to turn around that slow decline?
• Are you sifting through vague and contradictory recovery tips?
• Uncertain about your next steps or what might have gone wrong?
• Is inferior content now overshadowing your hard work?
• Are you scared of whatever Google has up its sleeve next?

Yet There is Still
HOPE
It’s natural to feel disheartened, whether you’ve faced significant setbacks or are just wary of future surprises. But it’s also in your power to turn the tide.

The solution remains consistent, regardless of the update: Elevate your site’s overall quality and make BIG changes to “shock” the algorithm when it reevaluates your site.

Transforming your site won’t be a walk in the park, and it might push you out of your comfort zone. However, by following our proven step-by-step system you stand the best chance to reclaim, and maybe even surpass, your previous traffic levels.

We’ve proven it by helping both ourselves and our members bump their traffic back up using this exact process, even after serious losses.

Introducing
The SEO Penalty Pack

• Notion Template
• Content Audit
• E-E-A-T
• Tech fixes

What’s Inside Exactly?
Take a Sneak Peek 👀

The Content Audit Blueprint
Re-Deploy Your Authority

The main reason websites lose their ranking is because they fail to maintain the quality levels expected by Google on a sitewide level.

This is often a result of aging content, out-of-date information, poor user experience, and user metrics, or simply because your competition has caught up and outdone you.

As a result, the average page quality decreases over time, and when you reach a critical point where your score dips below the average of your competition, this often spells BIG trouble for organic traffic.

We’ve developed a custom scoring system along with a pre-built Notion System that will help you identify and remove or update “Unhelpful” fast, as well as redeploy your link profile strategically.

📺 Over The Shoulder Video Lessons

📦 Our Custom Notion Audit Template

✅ Our Page Grading System

🔗 Link Profile Optimization

What You’ll Find Inside The Blueprint:

👶 Introduction: How The Process Works
In this intro module, we will show you how the overall system works, and why it works by explaining how Google grade your site and pages.

🔬 Part 1: Case Studies
We’ve used this system on several different sites and managed to either bump the traffic up or recover lost traffic to updates like The Helpful content Update or Core updates.

In this module, we will show you the exact case study, how they applied our methodology and the result they achieved.

🤖 Part 2: Crawling Your Site 
Before you start your audit, you need to make a list of your URLs and collect key metrics about them. We’ll show you a quick, easy and free way to do a full crawl of your website to identify exactly which pages need attention.
📋 Part 3: Preparing Your Audit Environment 
Once you have collected the data, we will walk you through our custom Audit template built on Notion. It’s free of charge and does a lot of the heavy lifting for you by pre-filtering your URLs in decision buckets to save you time.

🕵️ Part 4: Grading Individual Pages 
Once you’ve built your auditing environment, we will you through our custom grading system that mimics the way Google looks at your site. This will help you identify the pages that are likely to get your site in trouble and what needs to be done with them.

🤔 Part 5: Making Decisions 
After auditing your pages, you will have to decide what to do with them. We will walk you through all the possible scenarios and when to do what based on previous audits we’ve done.

✅ Part 6: Getting Audit Decisions Done
Deciding on a page doesn’t bump your traffic back up. Acting on this decision does.

This is why we’ve built a complete Audit to-do system inside our template to help you keep track of all the decisions you have made and ensure they get done.

This module will show you how the system works and how to track your progress effortlessly.

The E-E-A-T Blueprint
Earn Google’s Trust Back

E-E-A-T is a big deal for Google rankings since the infamous medic update released in 2018. Ever since, the sites that do not pass Google’s “legitimacy” threshold have seen their rankings drastically diminished.

If your site is not built the way Google intends it to be, chances are, this could be affecting your traffic negatively.

Our E-E-A-T Blueprint is by far the most practical guide to reflecting E-E-A-T on your site and will give you all the tools you need to bring your site back into Google’s good graces, including:

📺 Over The Shoulder Video Lessons
📋 Our Done For You Page Templates
🤖 Speed Things Up Using AI
🧑‍💻 Custom Code Snippets

What You’ll Find Inside The Blueprint:

🤝 Introduction: How E-E-A-T Works
In this introduction module, you will learn how E-E-A-T works, what Google is looking for exactly and how to stay up-to-date with the changes in guidelines so you can pre-emptively keep your site in-line with what Google is looking for and avoid traffic declines.

🎓 Growing Perceived expertise
Expertise is the formal side of E-E-A-T. It’s the recognized part of your mastery over your topic.

The problem is: Google is a machine and not a very smart one. Meaning that even if you are objectively an expert, if you don’t have very specific elements on your site AND off your site to back that up very obviously to Google, you won’t be seen as one by the search engine. And this could cost you dearly.

So in this module, we will help you upgrade your site to display expertise the right way including done for you page templates and advanced SCHEMA code snippets.

🧪 Displaying Experience in your content 
Experience is the informal side of your mastery of a topic. It’s the field cred, and as such, there are no institutions to back that up officially.

The way Google evaluates you against this criteria is based on your content and the way it’s put together.

So in this module, you will learn how to adjust your editorial guidelines to truly reflect experience in your content and tick that box for Google.

💪 Establishing Authority 
Authority is a vague concept in the SEO world. It means that Google sees you as a reference on a topic and gives you an “unfair” advantage in rankings.

The way you achieve this “Topical Authority” is by strategically covering the right topics on your website and acquiring the right links. That’s what you’ll learn how to do in this module.

😍 Earning Google’s Trust
Trust in the eyes of Google is established by providing enough background information about, your company and your authors. It’s the ability to “find who is behind the content”.

There is a formal way to do that on your website through core pages and the information found on these.

You will learn how to do it and even how to use AI to help you get it done faster.

Make Google ❤️ Your Site Again
WITH OUR EASY-TO-FOLLOW SYSTEM

Dive into our over-the-shoulder, step-by-step blueprints that show you exactly how to win Google’s favor again.

We address technical, content, and E-E-A-T issues all at once. The goal? To “shock Google’s evaluation system and make it take a fresh look at your site during the next core update.

Loads of our members have already turned their sites around with these tactics.

• Quickly Identify and fix all the issues on your website.
• Boost your site’s quality in Google’s eyes.
• Avoid costly mistakes with our field-tested methods.

Save Thousands of 💵
VERSUS HIRING AN AGENCY

Whether you’re already feeling the pinch with traffic in a slump, or you’re just on edge waiting for that dreaded drop, we get it.

Forget shelling out big bucks for agencies with their pricey recovery plans. Our DIY system is not only easier on your wallet but also packed with the latest strategies that can match or even outdo those high-cost services.

• Dodge overpriced, predatory agency fees.
• Skip the expensive tools; we use mostly free ones.
• Get started right now, with instant access to our training.

⏰ Fast-Track Your Results
WITH OUR READY-TO-USE TEMPLATES

Sure, you can dig through endless YouTube videos and blog posts for free advice, but you won’t find anything as comprehensive or straightforward as what we’ve got waiting for you. Our content saves you from the trial and error that eats up your time.

Our “ready-made” templates mean you can bypass the grunt work. We’ve already laid all the groundwork for you.

Think of our system as an Ikea kit for your audit. You could start from scratch, piecing together advice from all over, or grab our kit—complete with everything you need and simple assembly instructions. Which one sounds easier?

• Stop wasting time with ineffective tactics.
• Jump ahead with our pre-made templates.
• No fluff content, we get straight to the point

🏆 Hands-On Learning
WITH OUR ACTIONABLE VIDEO TRAINING

Ditch the dry, theoretical PowerPoint sessions. Our training is different. We bring you right into the action with over-the-shoulder videos that don’t just tell, they show.

This isn’t about wading through fluff or enduring endless lectures. We cut straight to the chase, delivering clear, concise, and actionable steps. Our goal? To help you implement faster, see results quicker, and enjoy a learning experience that’s as effective as it is engaging.

• Clear, concise instructions to avoid any confusion.
• Watch as we tackle tasks on real sites
• A practical learning approach that speeds up your implementation

Who Is This Training For?

• Sites Hit by Recent Google Updates
  If an update has slashed your traffic, this course could be the lifeline your site needs. Perfect for anyone from site owners to marketing teams looking for a way forward.
• Update-Wary Website Operators
  Worried you’re next on Google’s hit list? Arm yourself with our strategies to safeguard your site’s traffic, suitable for anyone invested in their site’s longevity.
• SEO Agencies and Freelancers
  Dive into our training to offer high-demand site audits and recovery strategies. Perfect for agencies and freelancers eager to increase revenue by meeting a critical market need.

Your Instructor
GAEL BRETON
Co-Founder @ Authority Hacker

Gael has over 16 years of experience in building and growing online businesses. He has worked with a wide range of clients on the agency side — including Macy’s, Expedia, 99 Designs, Flippa, and many other renowned companies.

He has also built, grown and sold multiple 6 and 7 figure businesses, several of these are documented on the Authority Hacker blog.

Along the way, Gael has shared his internet marketing knowledge as a speaker at Harvard, Wharton, Oxford University and many industry conferences like Chiang Mai SEO.

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