Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit 2023 | Digital Download

Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit 2023

---

An Urgent Warning For Freelancers Concerned About 2024

Following OpenAI’s (ChatGPT), Elon’s (xAI), and Amazon’s (Olympus) 
Stunning November AI Announcements…

We Have Reached A Crucial Crossroads
For The Future of Copywriting.

The Bots Will Replace All But The Best and 
The Best (If They’re Fast) Will Thrive Like Never Before 
By Providing The Critical Human Element To Sales Campaigns!

That’s why for Two Days in December, 

I’m hosting an Emergency Strategy Session 
Broadcasting LIVE From The Studio in Tampa!

Where I Will Demonstrate The Bot/Best Hybrid Model 
That Has Become The New Standard in Direct Response.

Then, Together, You and I Will Create 
Your Own Personal Playbook for Becoming…

A “Best In Category” Copywriter 
Before 2024 Even Begins!

That means More Work with Better Clients at Higher Pay…
If you know how to position your new and existing skills to 
meet the most urgent human copy demands next year. 

Join Me and My Elite Team of A-list Coaches for:

The Copywriting Crossroads Summit

Spend Two Days With Me And
You Will Lead The Field in 2024.

This is not just “information” – this is a
LIVE, interactive coaching event!

Over two days together, you and I will…

• Discover the Best Human Element Copy Categories that will increase in demand for 2024…
• Choose where YOU can specialize based on your existing experience and natural abilities…
• Meet “Best In Category” copywriters who are leveraging the hybrid model to absolutely thrive in the new standard…
• Connect with the companies and clients who are hiring Human Element copywriters to bring their campaigns to life…
• Customize your 111 Day Action Plan to stay in demand starting in December and propelling you throughout 2024 and beyond…
• PLUS, my team will be hands-on in the chat and during break-out sessions to give you all the help you need to get clear, confident, and ready to have the best year ever in your copywriting career!

Hey, it’s Kevin Rogers here.

Look…

You and I have both watched this trend unfolding all year long.

Established copywriters, considered experts in their specialties, are leveraging their experience, embracing change, and riding a revenue renaissance in their careers.

While the fence-sitters, posers, and copy gossips quietly fade from existence in search of a new field in which to play pretend.

As we enter 2024, we no longer need to ponder, as we did at this time last year, “what the future holds” for copywriting.

The future has arrived and the options are crystal clear: Become the kind of copywriter who guides advancing technology into our new copywriting reality.

Or, move over before you are run over by AI and machine learning technology.

You don’t need to be a programmer, engineer, or data nerd because…

Your New Unfair Advantage in Copy Is Being Human.

But, to leverage your humanity in this unique time in marketing history, you must become the kind of specialist that supplies what the language models cannot…

Things like emotion, relevance, story, strategy, and yes, SELLING!

See,

I’ve spent this entire year meeting privately with the top expert marketers and copywriters in our industry… 

Including: Jay Abraham, Jeff Walker, Jon Benson, Chris Haddad, Parris Lampropoulos, Todd Brown, Rich Schefren, Marcella Allison, Brian Kurtz, Laura Belgray, Justin Goff, Daniel Throssell, Peter Kell, Joshua Lee Henry, Kyle Milligan, Lukas Resheske, Kelly Brown, Michael Ford, and many others.

I was on a single mission to learn what the best are doing to stay ahead of AI and machine learning, and the answer is simple:

The Best Copywriters are even more coveted (i.e., highly compensated) for the same work they’ve been doing all along.

The one difference is that their process is now fueled by the power of AI tools.

So they’re doing less of the actual writing and spending more time providing the selling psychology and messaging strategy.

Yes…

Savvy copywriters are essentially
being paid to “Chief The Bots!”

This means that right now, Human Element Copywriters are in high demand for their ability to communicate, connect, and convert in ways that the bots cannot.

To take the 60-80% of usable (often even good) copy that advanced AI language models can provide, and HUMANIZE it so it resonates with, ya know…

Actual PEOPLE! 

The ones with the NEEDS, DESIRES, and… WALLETS. 

Chiefing “bot copy” is a really good gig!

And the need for it will only increase as more and more companies embrace AI and quickly discover its limitations.

However, this also means that…

A lot of people currently calling themselves “copywriters” WILL be replaced by large language models (LLMs) next year. 

This is…

The Copywriting Crossroads At Which We Stand

It’s time to REDEFINE what it means to be a “copywriter” in 2024 and beyond. 

A Copywriter is NO LONGER:

✗ Page filler (information-based articles and posts)

✗ Title writer (Social posts, videos, podcasts, taglines)

✗ Content Provider (Blog posts, podcast show notes, SEO)

A Copywriter GOING FORWARD is a:

✓ Researcher (Seeing beyond the data and engaging in dialogue)

✓ Storyteller (Finding and telling nuanced stories relevant to the customer)

✓ Strategist (Planning campaigns with real time market conditions)

✓ Resonator (Guiding voice of brand and the human voices behind the brand)

✓ Connector (Engaging as a human with the market to understand core desires)

✓ Convertor (Utilizing know, like, trust, and urgency to convert the sale)

Think of it like this…

If what you do is a “nice to have” for your clients, meaning it serves a purpose, but does not make sales, then that work has a fast approaching expiration date.

There is simply…

No more middle ground

No more ‘good enough’

No more ‘getting by’

It’s time to turn pro or go home.

And, it doesn’t matter whether you choose to specialize in Email Copywriting, Landing Pages, Video Sales Letters, Webinars, Media Ads, or any other established funnel assets…

What matters is that you are able to drive strategy and optimize output from AI.

It also doesn’t matter how long you’ve been working in, or studying the craft of, copywriting.

Everyone learns at a different pace.

I know copywriters with less than a year in the game who outperform legends on the regular.

If you “get it” you can make it. 

Copywriting is a team sport, yes, but it is made up of individuals.

Just like football or baseball; the best at their positions are responsible for the win in any given game.

They are specialists at their positions. Now it’s time for you to become that same kind of specialist.

So, if you are smart, hungry, and dedicated, the odds are in your favor, but time is not on your side.

Plain facts:

• There is no more time for taking the next “hot” course that will surely flood the market in January…
• No more hoping a “miracle mega prompt” is going to provide the “hack” you need…
• And no more praying that the next version of ChatGPT is going to save you – it won’t!

Here’s What You MUST Understand Today…

AI is being incorporated into almost every software, search engine, marketplace, and social media platform, but most people (including many so-called “copywriters”) do not understand what this means.

For the average person, it may appear these advancements are making their lives “easier”…

But, for the copywriter – someone whose earnings are based upon creativity…

It means:

1. If you use mainstream AI solutions (right out the box), you risk sounding like, behaving like, and ultimately becoming “A Bot” and putting your future at risk

2. If you don’t understand how to best use any of these technologies and optimize the (inconsistent and unreliable) outputs, you are giving up your competitive edge.

3. If you are not able to use your Human creativity to optimize AI results, you risk being overlooked and replaced by a lesser-qualified, but more tech-savvy person.

Look, things are changing fast…

That’s why I recently locked myself in a room for an entire day with the industry’s top leaders to find out first hand what’s working right now.

My Biggest Takeaway From an 8-hour Think Tank 
With 19 Of The Best Copywriters In The World…

If you’re “in the know,” you’ve probably seen and heard a lot about this exclusive gathering of the most legendary copywriters in the industry put on by Todd Brown back in October.

Videos of the event are now selling for $3,000, and, yes, the tactics shared there were incredibly valuable.

But, right now, I’m going to tell you the most important thing I learned that day after immersing myself with the very best in the business…

The #1 thing for you to understand since ChatGPT crashed the gates of “Copyworld” last November:

Is that the top companies using Direct Response marketing to drive their sales have all come to the same conclusion…

“The Bots are amazing for many things like general research, testing automations, and content creation… But when it comes to SELLING, they fall painfully short.”

That’s because they cannot COMMUNICATE in a way that CONNECTS like humans can.

They are data machines, not dialogue directors.

They are analytical, not strategic.

They are clever, but not crafty.

This is not my opinion, this was the CONSENSUS of every top-level expert in the room.

So, what does that mean for copywriters? 

It means that the ultimate solution to these machine learning limitations…

Is a HYBRID of Bots for idea generation and creative ‘grunt work’… Plus, “Human Element Copywriters” for strategy, connection, and conversion.

This is very good news.

Because, finally…

The right people in our industry are being rewarded, 
while the dead weight is being tossed aside. 

That may sound harsh coming from good ‘ol “Papa Kev,” but the stakes are the highest they’ve ever been in my twenty years in this business.

And, you know what?

I’m not even mad about it.  

Because, frankly…

This is the cleansing our industry needs right now. 

For years, phony gurus have been selling direct response copywriting as a ‘get rich quick’ biz-op scheme, and the influx of misguided opportunists has soured our entire industry to the world.

It’s time for us to reclaim our significance.

Copywriting has never been a place for the half-hearted hobbyist.

Copywriting is a calling.

It’s difficult, complex work, and we love it that way.

Those who succeed in copywriting have earned the pride they feel in wearing the badge.

People call us weird, and we say, “Thanks. We know!”

You have to be friggin’ weird to love a craft you can never quite master.

Where every product of your relentless work can either make sales history, or flop miserably.

Where the rules of compliance are constantly changing, yet the fundamentals of psychology stay the same.

Where anyone can claim expertise in our field, but results never lie.

Which leads me to…

Why a “non-guru” named Donnie French blew away 
the room at the Legends Lock-In…

Google him and you’ll find almost nothing aside from his job title on LinkedIn (where he’s yet to post a single article):

“Direct Response Copy Chief, Performance Golf”

In fact, Todd Brown, one of the world’s best marketers, and the host of the Copy Legends Lock-In, didn’t even know Donnie before the day of the event!

It was Rich Schefren who insisted Todd Invite Donnie, and soon all 18 other copy legends knew exactly why.

See, Donnie is a copywriter, and a Copy Chief, but like most of the best in our field, he does his work behind the scenes.

He doesn’t care about likes on social media… doesn’t sell courses… or post videos bragging about how he’s “crushing it.”

He spends his time and energy getting RESULTS.

He spends millions every year testing strategies on all media platforms.

Like the other bests in our field, Donnie wakes up every day with one simple obsession:
Beat The Control!

How The Best Clients View Copywriting in 2024

At one point during the lock-in we were discussing upsell sequences… Justin Goff, who was there, is the undisputed best at these.

But, get this…

Donnie mentioned that he has spent “at least $300,000 hiring copywriters to beat Justin’s upsell sequence.”

Now, mad respect to Justin for being so bulletproof on upsells, however, the part of that statement that nearly KNOCKED ME OFF MY CHAIR was the fact that…

A true marketer like Donnie thinks nothing about investing three hundred thousand dollars to improve just ONE part of a funnel.

Let that sink in.

He’s just one guy from one company in one niche happily forking over this kind of money for better copy.

So, you can bet he’s fully aware of what the bots can do – and using them for all they’re worth.

On the flip side…

He is also extremely aware of their LIMITATIONS, and will spare no expense to fill the gap.

Are You Seeing The Sheer 
Size of the Opportunity Here?

If you’re feeling scared about the future of copywriting in the age of AI, it’s because you haven’t been paying close enough attention.

Or, you’ve been playing the game too small.

I say this with respect.

I’m also saying it as loudly as possible because WE ARE at this crucial crossroads.

So, let me say it again:

2024 Can Easily Be Your Best Year In Copywriting…

IF you have the right plan, and follow it fearlessly.

My mission with this summit is to give you that plan, and the confidence you need to go make it happen.

So, what’s your next move?

Well, you human creative “weirdo,” you…

During the Copywriting Crossroads Summit, I’m going to tell you EVERYTHING you need to know, and give you a rock-solid plan for what to do over the next 111 days (critical timing), so you can…

Beat The Bots and Become a Coveted, Highly-Compensated, and
In Demand Human Element Copywriter in 2024.

You’ll notice that I’ve kept the price as low as possible so this crucial game plan is accessible to anyone who wants it.

What Will We Cover During The Summit?

After you purchase you’ll be sent an email with some special instructions for how to prepare for the summit, including your Personal 111 Day Playbook.

All you have to do from there is click to enter the LIVE stream event and open your playbook (both provided in your instructions).

I’ll be streaming live from the studio here in Tampa…

I chose to do this in the studio because it’s the best set up for an in-depth coaching event like this.

Unlike a standard Zoom call, I’ll be able to see everyone at once right in front of me. So, I’ll know, in real time, when things are crystal clear and which things you might need extra help with.

In the studio with me will be our Chief Innovations Officer, Rob Tillman.

If you haven’t yet met Rob, you’ll see very quickly why I’m flying him all the way from Los Angeles to be at my side for this summit.

Before joining Copy Chief in January, Rob was an aerospace executive. He is a Six Sigma certified business strategist, has led massive innovation projects around the globe, and is a member of Forbes Technology Council.

Throughout the Summit, I’m going to introduce you to copywriters and business owners who are embracing the Bot/Best Hybrid model to achieve breakthrough results in their businesses.  

More may be added, but right now I’m excited to announce:

Special Guest #1: Donnie French

That’s right, the guy who stole the show at the Copy Legends Lock-In will join us live and explain exactly how he is working with copywriters in 2024.

Again, this is a Copy Chief for a top direct response company spending MILLIONS of dollars relentlessly testing innovative copy ideas on all the major ad platforms.

A guy you definitely want to know.

Special Guest #2: Rich Schefren

Rich has been “the guru to the gurus” in online business for more than 20 years, always embracing new techniques and testing the latest technology to increase conversions for his clients, as well as his own products.

He’s a champion of creatives, and through his groundbreaking Steal Our Winners platform, he’s assembled the best of the best sales tactics working in Direct Response today.

Rich will reveal how his top-producing clients are combining the Bot/Best combination to dominate their markets in 2024.

Special Guest #3: Lukas Resheske

Lukas is someone I’ve admired “from afar” for years. His posts are always smart, introspective, and future-looking. It’s no surprise that he has generated more than $200M for clients and students, and trained more than 1000 professional copywriters through his coaching and training programs.

He focuses on real communication that moves people forward in business and life. If there’s a genuine “rockstar” in the world of copywriting, Lukas is it.

Special Guest #4: Chris Haddad

Chris is universally considered the best there is at selling with emotion through story.

His P.I.G (Punch In The Gut) copy program broke sales records last year, selling for $6,000 a copy, and providing copywriters with a massive advantage over both human and AI-generated competition.

Chris will show you how to inject button-pushing persuasion into any piece of copy. (The #1 thing human copywriters do far better than the bots!)

You’ll also hear from my personal,

Panel of Pros – Working copywriters who are set to dominate in 2024:

Brenna McGowan (Launching)

Chris Orzechowski (Email/Ecomm)

Joshua Lee Henry (Copy Chiefing)

Justin Blackman (Voice)

Chris Peterson (List Management)

Here’s a general outline of what we’ll dig into each day during the summit:

Day 1: The New Copywriting Paradigm for 2024

(10 am- 4 pm ET – Streaming live from the studio)

Interactive presentation with Kevin and Rob, plus special guest copywriters and hiring partners, covering:

• Why the best copywriters in the world expect their businesses to increase in 2024…
• The top revenue-boosting services to add to your packages, and which ones to dump immediately…
• The reasons UpWork and other freelancing platforms will be a complete dead end in 2024, and where to go instead to find the best clients…
• How business owners have changed their expectations of copywriters inside the new paradigm (and exactly how to speak their language when pitching your services)…
• How to reposition your services to make yourself irreplaceable to the best companies in the game right now…

Day 2: Your 111 Day Plan To Stay In Demand

(10 am-4 pm ET – Streaming live from the studio)

• The biggest obstacle to your copywriting career or business in 2024…
• Why these 3 “common practices” MUST be avoided to be successful in the new copywriting paradigm…
• How (and where) to “show up” for your clients or risk being mistaken for “A Bot” instead of “The Best”…
• How to claim official standing as a Top Voice on LinkedIn (no matter how much experience you have) and be seen and respected as an expert authority in your copywriting specialty…
• Exactly how to use your personal 111 Day Action Plan to kick off the first quarter of 2024 and make this your highest earning year in copywriting yet!
• Why the 21 days remaining in 2023 (beginning the Monday after the summit) are absolutely critical for gaining momentum going into the new year, and…
• How to use the “Reverse-Callout” section of the 111-day plan, so you ensure this doesn’t become another failed “New Year’s Resolution.

---

Get Kevin Rogers (CopyChief) – The Copywriting Crossroads Summit 2023 at Tradersoffer.forex