MeasureSchool – MeasureMasters | Digital Download

MeasureSchool – MeasureMasters

Master the Art of Tracking and become the Data expert your clients need.

Take the direct path to become a master in Analytics and create ROI from your marketing, the data-driven way.

Are you here to solve your next conversionbuttonformattribution tracking problem?

Well, maybe that’s not the right question to be asking.

You see, when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.

But the thing is, the more tracking you install, and the more data you collect…

You can quickly end up being data-drowned, instead of data-driven.

Raise your hand if you’ve ever setup a new campaign or taken on a new client or project and found yourself..

• Unsure where to start with setting up tracking or knowing which KPI’s are even relevant.
• Staring at a sea of data and tables unable to make sense of what the data is telling you.
• Unclear how to explain or communicate which changes or optimizations are needed to move the needle.

You’re most certainly not alone. Here’s why…

As marketers we just want instant results – that next hack that will grow our business.

Most people think that measurement is all about installing pixels, and tracking codes and finding the next hack, tweak or tool that’s going to magically make all your marketing take off.

But measurement is about looking at data as an an interconnected story that shows how your prospects are responding to your marketing so that you can keep a conversation moving and lead

potential customers towards a sale.

So whilst knowing all the newest tools and hacks are cool, what really turns you into an ROI generating asset to any business is knowing exactly where to look to drive growth and results.

An Approach to Analytics That Works

Measurement is a strategic approach to analytics that delivers the insights you need to make decisions that move the needle.

Here at Measure School, we call this The Journey to Measure Mastery.

STEP 1: Measure What Matters

With a clear plan of action before you start messing with any tools, you’re able to setup tracking yourself and measure only the most crucial KPls that are relevant to your business.

You need to master:

• Planning your Measurement Strategy
• Implementing Tracking
• Audit and maintain your Implementation

STEP 2: Uncover Insights

Raw data doesn’t tell you much, but with the skills to ask the right questions, you’re able to uncover valuable insights, translate them into reports & dashboards which tell a clear story of your customer behaviour.

You need to master:

• Creating Data Reports
• Analysing data
• Building a data habit

STEP 3: Translate Into Action

Activating your data is about turning your insights into results. With a clear picture of what your data is telling you, you know how, when and what to optimize to drive results and confidently communicate these recommendations to get decision-makers on board.

You need to master:

Building compelling Data Visualizations

Data Story-Telling

Moving people to data decision making

Now, the reality of measurement is that even with a clear path to follow, it’s an industry that changes as fast as you can keep up,…and let’s be honest, can be complicated.

That’s exactly why we created MeasureMasters

MeasureMasters is an All In One growth platform that provides digital marketers with a direct path to become a master of Tracking and Analytics.

Go from data rookie to master in months, not years!

What makes MeasureMasters different?

Tracking Confidence

How to confidently set up any kind of tracking and measure the most crucial data points in a business that you trust and can use to stir your marketing.

Pattern Spotting

How to see through the “code” of any data set into the story beneath. You’ll know how to ask the right questions that lead you to discover insights from new angles which lead to tangible ROI.

Optimization

What improvements or optimizations need to happen to drive results and move prospects along the path to a sale and how to communicate your insights to get others on board with your recommendations so change happens.

Here’s what you get inside Measure Masters

World Class In Depth Training

Develop your Measurement skills further step-by-step. Our Training Library features 20+ Courses, Iessons and trainings that will help you to master the techniques and tools you will need for your measurement.

GTM Essentials Training

GA4 Fundamentals

Big Query for Marketers

Facebook Pixel Tracking

GTM Server-Side Tagging

Privacy Concious Tracking

Ecommerce Tracking with GTM

JavaScript for GTM

Google Data Studio Essentials Training

and more…

Time Saving Tools

You don’t have to reinvent the wheel every time you want to do something. Our handy guides, templates and tools make it easy for you to concentrate on what you do best (your marketing) and make you more efficient. Some of our tools:

Data Layer Writing Tool

Google Analytics 4 Audit Template

Mailchimp JavaScript API Proxy

BigQuery Cloud Function Pipeline

Measurement SOPs (Processes)

Shopify Data Layer Specifications

and much more

Community & Coaching

Our MasterCircle is our community full of Data-Driven

Marketers just like you. Get and give advice on questions you may have and learn from the approaches that others have discovered.

MeasureMentor Support

Sometimes you just need someone to have a look and give you feedback. In our MeasureMentor section, you’ll be able to request custom help from Julian and the MeasureMasters team to  help you out on your specific issues to get you unstuck.

So who is Measure Masters For?

We created Measure Masters specifically for agency owners, freelancers, and digital marketers who want to specialize in data and tracking and want the support, training, and knowledge to level up.

In an industry where things are constantly changing and you need to stay top of your game, we’ve got you covered.

So to help you make a great decision for yourself or your company,

Measure Masters is..

Perfect for you if..

Work with data in your digital marketing work and are motivated to learn and uplevel your skills

Are looking for your next career move and specialize in data and tracking

See technical issues as a challenge rather than something evil

Have the ability to stick through frustrating situations and want to become a proficient expert at measurement

Want in the weeds support on your challenges to help you figure it out

Not a great fit if…

Don’t want to make Measurement and Tracking your main “thing”

Are just looking to solve a specific tracking issue or learn about a specific tracking tool

You refuse to do anything technical and often get frustrated when you run into technical issues

Would rather have someone “do it for you” (take a look at the services we offer)

Are looking for step-by-step instructions without needing to fígure things out by yourself

What makes MeasureMasters different?

We’re dedicated expert instructors

Not only is Julian himself fully invested in helping you with your questions, we feature some of the best minds in data and analytics as trainers.

We’re not just marketers, we’re teachers at heart

Our focus has always been education. We don’t run a big advertising agency and teach on the side. We aim to give you a fun and easy-going environment to learn and better yourself, in

contrast to the high-pressure, demanding world of professional marketing.

Meet Your Instructors

Julian Juenemann

MeasureMasters is powered by Julian Juenemann and his small team at MeasureSchool. He learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data-driven this world could be.

After launching his consultancy, JJAnalytics in 2013, he began helping other businesses adopt the data-driven way of Digital Marketing.

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.

In his spare time, Julian enjoys playing the guitar, watching YouTube, and hacking around in JavaScript.

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