Iman Gadzhi – Educate.io – Revolutionizing Online Learning Courses
Launch Your High-Income Career and join the new generation of young millionaires.
Are you ready to embrace the unconventional path or are you gonna just settle for conventional results?
HERE’S WHAT I’M GIVING YOU…
The Secret To Success
01 Access to the right knowledge
Learn from industry titans who have made millions of dollars practicing what they preach.
02 Access to the right opportunities
Half of success is knowing what to act on. Inside of Educate, you’ll have access to the latest opportunities so that you can be at the right place at the right time.
PROGRAM 1
6-Figure Sales Rep
Inside of Six-Figure Sales Rep, Paul Daley will teach you how to make 6-figures without having to start a business, by becoming a Remote Sales Rep for companies that sell high-ticket products/services online.
PROGRAM 2
Pen To Profit
Inside Pen To Profit, Luis will teach you how to literally print money through the art of writing texts that make people take action… Even if you suck at writing. Imagine getting paid for every single email that you write. For every single text that you send. That’s what you’ll learn here.
PROGRAM 3
Agency Navigator
Inside Agency Navigator, Iman Gadzhi teaches you how to start a service based-business- which is the best business model to generate cash-flow and unlock your dream life. With it you can achieve financial, time and location freedom with no prior experience.
PROGRAM CURRICULUMS
Here’s What You’re Gonna Get Inside Each Program…
Select a program:
6-Figure Sales Rep
Select a phase:
01. The Honorable Close
Module 1: Paul Daley & Iman Gadzhi, Meet Your Instructor
Watch Iman, the founder of Educate, chat with Paul, the CEO of Educate, on how they approached this sales program, together.
Module 2: The Honorable Close
This module is more of a personal message from Paul: ‘Sell with integrity. Sell with honour;’ the new era of selling is not about manipulation & deceit – the world has changed & sales reps have to adapt.
Module 3: Unmasking The Sales Persona
Sales is not one-size-fits all; there are those who are built for it, magnetized toward it, & there are those who are repelled. In this module, Paul breaks down key characteristics to look for to ensure that this is (or isn’t) the right path for you.
Module 4: The Path to Building Wealth in Sales
Everything has a give & take. In this module, Paul breaks down the benefits to selling your way to financial freedom, as well as the drawbacks.
Module 5: The Standard of Educate
As a student of Educate, you have a duty to yourself & other students in the program to uphold a certain standard of quality. In this module, Paul breaks down that standard.
The Honorable Close
In the first phase of this program, Paul will break down who remote sales is for and show you the path to build wealth in sales. This way, you know exactly what this adventure looks like before even getting started. Here you’ll learn how it is possible to sell your way to financial freedom.
Phase length: 5 lessons (1h32mins)
02. The Sales Ecosystem
Module 1: The Sales Arena – Unveiling the Diverse Games of Selling
This video delves into the diverse games of sales, highlighting the distinctions between remote and in-person sales, B2B and B2C sales, and high ticket versus low ticket sales. Gain insights to identify your strengths and preferences in sales and make informed choices for your career path.
Module 2: Unlocking the Secrets to Discovering High-Value Sales Opportunities
Learn how to find top-tier sales opportunities by optimizing your social media presence, utilizing networking platforms like Educate and Facebook, and employing the blitzkrieg method to connect with multiple companies and secure multiple offers.
Module 3: Mastering the Money: Decoding Sales Comp Structures
Exploring the three key components of Comp Structure—salary, commission, and bonuses— gain a clear understanding of how these levers shape a salesperson’s income potential.
Module 4: From Investments to Sales – The Golden Ratio
Unlock the secrets of the Golden Ratio: decoding risk in investments and sales. Dive into the art of assessing company risk levels and discover the key factors that determine success. Learn how to navigate compensation plans that balance risk and sales difficulty.
Module 5: Beyond Skill – The Dominance of Irresistible Offers
Discover the power of offers in this video as it emphasizes their significance in sales success. Through real-life examples, learn how the right offer outweighs skill and why recognizing hot offers through immersion and networking is key to achieving exceptional results.
Module 6: The Modern Day Suit
From nailing camera angles and lighting to choosing the right clothing and background, get practical tips to look sharp, sound great, and create a standout online presence.
Module 7: Setting the Optimal Sales Environment
Learn how to avoid distractions, create a productive workspace, incorporate music and natural light, and maintain a positive mental outlook with goals and rewards.
Module 8: Mastering the Art of Sales Interviews
Mastering sales interviews is crucial for success. Gain valuable insights and actionable strategies to stand out, impress top teams, and secure your dream role.
Module 9: Daily Pre & Post Game Rituals
From nurturing your physical and mental well-being to becoming a master in the art of sales, this video reveals the keys to constant progress and achievement.
The Sales Ecosystem
In this phase you’ll learn exactly how to set yourself up to success with sales. The problem with most sales training is that they jump straight into sales concepts and processes, and forget to explain the most important topics first: compensation, how to find a good sales job, what is a good offer to sell vs what offers you’ll struggle with, and things that are just as important as your sales scripts, such as your camera angle, zoom background, and lighting. Not having these elements set up properly will ensure you fail, no matter how good your sales script & processes are.
03. The Million-Dollar Sales Process
Module 1: Sales Fundamentals Unveiled
Join CEO Paul Daley on a journey through the fundamentals of sales, gaining a comprehensive understanding of the sales process in this engaging video.
Module 2: Unleashing the Intangibles of Successful Sales
Discover how to engage prospects, influence their decisions, and achieve remarkable results by mastering the intangible aspects of successful sales conversations.
Module 3: First Impressions That Last
Elevate your sales game by learning how to make impactful introductions in sales calls. Paul provides insights on setting the right tone, projecting confidence, and making a lasting impression.
Module 4: Strategies for Effective Sales Discovery
Unlock the power of skilled closers in sales calls. Paul reveals strategies for effective discovery conversations, uncovering insights, and building clarity around prospects’ problems.
Module 5: Transition Mastery
Master the art of seamless transitions in sales calls with CEO Paul Daley. Learn how to smoothly move from discovery to the pitch, ensuring a cohesive and impactful flow in your sales conversations for optimal success.
Module 6: The Art of the Irresistible Pitch
Master the art of the perfect sales pitch with Paul. Learn how to turn your offer into an irresistible gift, crafting compelling pitches that captivate prospects and maximize value.
Module 7: Closing with Confidence
Take your sales closing skills to new heights. CEO Paul Daley demystifies the art of the finale, providing insights into effective closing strategies, persuasion techniques, and sealing the deal with confidence.
The Million Dollar Sales Process
Navigate, master, and excel in sales. Explore diverse sales games, uncover high-value opportunities, decode compensation structures, leverage irresistible offers, enhance your online presence, excel in interviews, and embrace daily rituals for success under CEO Paul Daley’s guidance.
Phase length: 7 lessons
04. Overcoming Resistance
Module 1: Proactive Sales Strategies: Avoiding Objections
CEO Paul Daley guides you in mastering objection handling, exploring strategies to avoid objections, understand their origins, and see them as opportunities for sales success.
Module 2: Unveiling Objection Types
Develop your ability to spot and differentiate objections from complaints. Paul reveals the nuances between objections and resistance, empowering you to effectively address objections in sales interactions.
Module 3: Mastering Objections
Learn to handle objections smoothly without creating resistance. Paul shares techniques like looping objections, using powerful word tracks, and employing persuasive lines for more successful sales conversations.
Overcoming Resistance: Destroying Disbelief
One of the main topics you hear about when studying the art of sales is “Objection Handling”. What most people don’t understand tho, is that if you’re faced with objections, it means you haven’t done a good enough job in an earlier step of your sales process. That’s why world class sales reps don’t focus on objection handling, rather on objection preventing. That is, avoiding the objection before it even comes up. In this phase, you’ll learn how to do exactly that, so that you never again have resort to high-pressure tactics to deal with objections and close a sale.
Phase length: 3 lessons
05. Advanced Concepts
Module 1: Mastering Tonality and Cadence
Explore the impact of how you say things in sales with Paul Daley. Learn to master tonality and cadence, unlocking effective communication strategies for successful sales outcomes.
Module 2: The Power of Silence
Discover the art of leveraging silence in sales calls with CEO Paul Daley. Harness the power of pauses to evoke curiosity, encourage sharing, and enhance your sales effectiveness.
Module 3: From No to Yes
Learn persuasive techniques to transform “no” into “yes” in sales. Paul shares strategies to uncover objections, stimulate engagement, and increase the likelihood of positive outcomes.
Module 4: The Authority Advantage
Paul provides valuable insights on establishing and maintaining authority in sales calls. Discover strategies to project confidence, assertiveness, and expertise, ensuring you retain control and drive successful outcomes.
Module 5: Elevated Standards: Holding Yourself and Prospects to High Expectations
Elevate your sales approach by setting high standards with CEO Paul Daley. Learn to effectively disqualify prospects, respect yourself, and hold both yourself and prospects to high standards, ensuring integrity when engaging with qualified leads.
Advanced Sales Concepts
Elevate your sales skills with CEO Paul Daley’s expert guidance. Master tonality and cadence, harness the power of silence, turn objections into positive outcomes, establish authority, and uphold elevated standards for sales success.
Phase length: 5 lessons
Pen To Profit
Select a phase:
01. The Best Job In The World
Module 1: The Best Job In The World
Do you know what’s the best job in the world? A few years ago an ad ran all over the world looking for people who wanted to apply to the so called “best job in the world”. In this module, I’m gonna reveal to you what “the best job in the world” actually is- and how you too can get paid to work the best job in the world.
Module 2: How To Make Money w/ Words (even if you suck at writing)
In this module, Luis will reveal the secrets to make money with every single word you type in your computer or phone. Imagine getting paid for every single text, every single email that you write. This is a reality for a lot of people today. And in this module you’ll learn how to make this your reality too… Even if you suck at writing.
Module 3: You Don’t Need To Be Creative To Make Money With Words. Here’s Why.
Most people have the misconception that they need to be creative in order to write words that sell. That couldn’t be further from the truth. In this module, Luis will break down why, and show you how you actually have an advantage if you’re not creative.
Module 4: The Secret To Writing High-Converting Copy From Zero
In this module, Luis will walk you through the process of writing high converting copy from zero, even if you have never written a piece of copy before.
Module 5: You Too Can Write Million Dollar Copy. And I’m Gonna Prove it Here.
Writing copy that sells is about having proven structures you follow when writing. In this module, Luis will give you a proven copy and paste structure and you’ll get to write your first piece of copy that sells. With this, you’ll prove to yourself that you too have what it takes to make 6 figures with this skill.
Module 6: The 10k/Month Plan Revealed
In this module, Luis will give you the exact step-by-step plan to go from 0 to $10,000/month as a copywriter.
The Best Job In The World
In this phase Luis, the CMO at Educate, will show you why copywriting is the best job in the world and one of the fastest and most consistent ways to go from 0 income to $10,000 month, even if you suck at writing. He’ll then give you the exact plan to do just that: go from 0 to 10k/month as a copywriter who makes money with words.
Phase length: 6 lessons
02. How To Master Copywriting Fast
Module 1: The Principles of Copywriting
Good copy is about creating awareness about the problem, and getting people so pissed off about their problem that they can’t live with it anymore. You know that feeling when you see something and you can’t unsee it? That’s what your copy should do with your prospect’s problem. In this module, you’ll learn how to communicate on an emotional level using this principle.
Module 2: How To Get Your Customers to Accept Everything You Say Without Questioning.
Every single person sees reality in a different way. And when you understand how other people see reality, you can use that your advantage to get your customer’s guard down and get your message across with no barriers, so that they accept everything you tell them.
Module 3: How To Use Artificial Intelligence to Uncover Your Prospect’s Deepest Fears & Desires
Putting yourself in the shoes of your prospect can be an extremely challenging task. Luckily enough, we now can take advantage of ChatGPT to go through this process for us through a technique called “perspectiving”. In this module, you’ll learn how to do exactly that.
Module 4: The 3 Layers of Problems
We all know that writing good copy is about speaking to your customer’s problem. The thing is, majority of the copywriters out there only ever touch on the 1st layer of problems. In total, there are 3 layers of problems you can touch and, the deeper you go, the more powerful your message is. In this module, Luis will show you how to use A.I. to uncover the 3 layers of problems of your prospect.
Module 5: How To Do Research
It’s simple. The quality of copy you write is directly related to the quality of the research you put in before you ever start writing. Ever heard the saying that if you have 6 hours to chop down a tree you should spend 5 hours sharpening your axe? The research is “the axe” of writing copy and where you should spend majority of your time on, before you ever start writing. This module shows you how.
How To Master The Art Of Writing Copy (Fast)
The easiest way to master copywriting fast is not by geeking out about writing and trying to become a master wordsmith. Rather, the easiest way to master copywriting fast is by understanding your customer better than they understand themselves.Once you get to that point the rest just comes naturally. So, the objective to you during this phase is to help you get a deep understanding about your customer.
Phase length: 7 lessons
03. A.I. Copywriting
Module 1: The 2 Copy Emotions
Every single piece of copy elicits one of two emotions: moving away from pain or moving towards pleasure. In this module, you’ll learn when you should use each one, and how getting this wrong can lead to losing a lot of sales.
Module 2: The #1 Thing Conversion Rate Killer in Your Copy
There’s one big mistake that 99% of the copywriters out there make when writing copy, which simply destroys the chances of their copy performing well. In this module, Luis will reveal what that mistake is and how you can use ChatGPT to remove all this mistakes from your copy for you, automatically.
Module 3: Creating Angles & Narratives with A.I.
In this module, Luis will walk you through the process of prompt engineering. That is, how to structure prompts that will get ChatGPT to come with unlimited angles for you emails for you.
Module 4: Proven Email Angles
In this module, Luis will provide you with a list of tested and proven email angles. The reason they work so well is because they speak to the customer on an emotional level. They speak to the shame, fear, frustration they’re feeling and when you can speak to someone on that level, they feel like you understand them. And when they feel understood, they can’t help but feel like you have the solution to their problems. So they have no option but to read your stuff.
Module 5: An Important Message For When You Start Writing…
In this module, Luis has an important message for you, addressing a big problem that most novice copywriters face when they first start writing.
How To Get The Copy Written For You w/ Artificial Intelligence (ChatGPT)
This phase is probably one of the best phases of any copywriting course ever released. Luis is gonna show you make the world’s most creative brain work and write for you. He’ll walk you through the exact prompts you can use on ChatGPT to not only uncover your prospect’s deepest fears and desires, but also to use these pain point to get the copy written for you, and to come up with creative angles that you’d never think of yourself.
Phase length: 5 lessons
04. Copy Recipes
Module 1: Chef vs Cook – Which one are you?
In life there’s chefs and cooks. Cooks follow the a recipe and are limited to the recipes they know or have access to. Chefs understand how ingredients interact together in a fundamental level, in order to create their own recipes. In this module, Luis will teach you how to go from a cook to a chef as a copywriter.
Module 2: How To Make People Take The Decision You Want And Get Them To Think It Was Their Own Idea
Good copywriters don’t tell people what to do. They guide them in the right direction so that the customer takes the decision you want them to take, while thinking it was all their idea. In this module, you’ll learn how to do that just that.
Module 3: The Ultimate Copywriting Formula
In this module you’ll learn the overarching copywriting formula that underlies all powerful messages and communication- and how you can take advantage of it to communicate on an emotional level to create desire for the product you sell.
Module 4: PWAS and Before & After Bridge
In this module, Luis will walk you through two other popular copywriting formulas: the PWAS and the Before & After Bridge. He’ll then show you can feed those to ChatGPT to get all your copy written for you.
Module 5: Copywriting Filters I Run Through My Copy
The money is not on writing- it’s on editing. It’s during the editing process that you turn mediocre copy into high-converting copy. In this module, Luis will give you the filters he runs his copy through in order to turn them from simple drafts into million-dollar pieces of copy.
Module 6: Principles
In this module Luis will present you with a few other copywriting principles that are always important to keep in mind when writing.
Copy Recipes
During this phase, Luis will give you the best proven copywriting structures and frameworks for you to follow when writing your copy. Then, he’ll show you how to feed these exact proven structures to A.I. to get any type of copy written for you: emails, sales letters, sales videos, video scripts, anything.
Phase length: 6 lessons
05. The Email Engine
Module 1: The #1 misconception of email marketing (create relationship vs selling)
Here I cover the most common misconception about email marketing. Most people try to sell when in reality they need to build relationships. That’s exactly what I’m going to show you in this module.
Module 2: How To Create a Relationship Machine
In this module, I’m going to show you the hallmarks of creating what I call the relationship machine. This is the precursor to creating your email engine.
Module 3: How To Create a Sales Machine
Once you’ve created your relationship machine, it’s time to turn it into a sales machine.
Module 4: How To Set Everything Up On ActiveCampaign
In this module, I’ll show the final step. I’ll show you how to set everything up in practice in ActiveCampaign so that you can start making money.
The Email Engine
Email has always been one of the best ways to make money with copywriting, but most people still get it wrong. They don’t know how to leverage the email engine as I call it. So, in this phase, I’m going to show you how to make sure your email engine is running perfectly by employing a few key principles.
Phase length: 4 lessons
06. Advertising Masterclass
Module 1: Principles of Advertising
Trying to sell meat to a vegan is as effective as writing your copy to the wrong audience. You will learn how to properly communicate with buyers in different consciousness levels and spike up your conversion rate.
Module 2: How to write YouTube Ads
In this phase you will be able to understand the dynamics of youtube ads and to properly write killer ads in video formats, bumper ads, and non skippable ads. You’ll uncover the secrets to engaging intros, gripping storytelling arcs, and unforgettable endings that leave viewers compelled to click that “Skip Ad” button no more.
Module 3: How to write Facebooks Ads
Here we’re equipping you with the tools and techniques needed to wield the force of persuasion in your Facebook ads. Learn to craft compelling narratives that resonate with your target audience, harnessing the power of words to awaken their curiosity and drive them towards action.
Module 4: How to write Copy for Landing Pages
I will teach you how to unlock the secrets to crafting landing page copies that drive action, capture leads, and boost your business’s bottom line.
Advertising Masterclass
Delivering your message across the board is as important as its quality. And you have to make sure your best texts are the ones that are getting more views.
Phase length: 4 lessons
07. Long Form Masterclass
Module 1: The Basics of Long-Form Copy
Long-form copy boils to a few basic principles. This is where I teach you the basics of how long is too long, how to make more money with long-form than even the most experienced writers, and when long-form beats short-form.
Module 2: The Fundamentals
The fundamentals of long-form copy are slightly different from short-form. You have more words to use, which means you can hit more pain points. Here, I’m going to show you how to identify and utilize the Problem and Desire to write copy that simply converts better.
Module 3: The Secret To Writing High-Converting Copy
Here I will teach you the one element that can make or break your long-form copy. If you don’t hit the one belief that you need, your entire chain of arguments breaks down. The key is in identifying and then hitting that one belief and I’ll show you how to do both.
Module 4: The Big Idea
The Big Idea is the most important thing in your long-form copy. If you don’t nail this then your copy simply won’t convert. It could be the best copy every but it won’t convert. Here, I show you the big ideas that are proven to work and how to test if your big idea actually works.
Module 5: The Offer
In long-form copy, you need to be able to frame your offer in the right way. It sounds simple but there’s a lot of elements to it. In this module, I will walk you through all the components of a successful offer.
Module 6: The Marketing Argument
You know how prosecutors have to prove their case to the jury? Well, you need to do the exact same thing with your marketing argument. That’s why I’m going to show you how to do that in the simplest way possible. There’s no need to overcomplicate this like most others do.
Module 7: The Lead
The lead is crucial to your copy. It boils down to a few key components and one particular component that most forget. I’ll run you through it all in this module.
Module 8: How To Get Millions of Views on Your Sales Videos
You could have the best sales video ever, but if nobody sees it then you won’t make any money. Here, I’m going to teach you how to optimize your VSL for views so that you can indirectly also optimize for sales. I’ll also teach you how to use the Youtube algorithm to your advantage.
Module 9: Putting Everything Into Practice (Breaking Down a Million-Dollar VSL)
Now that you’ve learned all the components of long-form copy it’s time to put everything into use. Here I break down one of my VSLs so that you can see everything put into practice.
Module 10: The Final Lesson
For the final episode, I leave you with some closing remarks now that you’re halfway down the road of becoming an expert copywriter.
Long-Form Masterclass
One of the most lucrative forms of copywriting you can do is long-form copy. In this phase, I’m going to show you everything you need to know to become a master of long-form copy and how to convert it into millions of views and millions of dollars in sales.
Phase length: 10 lessons
Agency Navigator
Select a phase:
01. Foundations
Module 1: Program Principles
Welcome to Agency Navigator! You’re about to experience the culmination of all the experience I’ve gathered over the years running my own agency, as well as teaching thousands of others to create their own agency from scratch and scale it to 10k, 20k, 50k, even 100k+ per month!
Module 2: Agency 3.0 Model
In this module I’m going to take your through a time-machine travel through the social media marketing industry. You’ll understand how this industry was molded and see the old way of thinking about running an agency – what we call the agency 1.0 and 2.0 model – and how that differs from the new most effective & optimized way of creating and running an agency: the 3.0 agency model. Then, I’ll show you the journey that lays ahead for you and give you the roadmap to $10k/month.
Module 3: Niche Discovery
In the agency world, we use the word ‘niche’ to define any specific segment of the market. In this module I’m going to show you why choosing a niche is a crucial step when it comes to having a successful agency, and the exact traits that you want to look for when selecting the niche you want to serve. This will help you accelerate your success by tenfold.
Module 4: Service Selection
After choosing your niche, the next vital step in your agency journey is selecting the right service to offer to your niche. In this module I’m going to show you exactly how to pin point what service to offer on your agency. I’ll show you the difference of what we call a convenience offers and ROI offers, the pros and cons of each one of them, and how they have a direct impact in your pricing and the angle that you use to offer said services.
Module 5: Code of Honour
Personally, I love cultures that have strong codes of honour. With that in mind, I called this module the Code Of Honour. In it, I’m going to go through 6 codes of honour that you should live and die by as an agency owner. As an agency owner, there will always be noise and distractions around you. So if you don’t have strong principles to guide you, you’ll end up falling victim of this temptations. That’s why having a code of honour is so important, and that’s exactly what I’ll show you here.
Module 6: A Craftman’s Tool
Every profession has a specific tool for the trade. Guitarrists have guitar. Chefs have a set of knifes. As agency owners, the tools we use to create our magic are: softwares. And as in any profession, you should pick your tools well. In this module, So I’m going to show you how to pick the best tools to run your agency
Module 7: Loading the Rifle
During this whole phase we’ve worked on the foundations needed to run your agency. From choosing your niche and service to setting up your tech stack. Now, we’re going to set up the remaining structure needed to get your agency up and running. This includes the legal aspects of setting up a company, picking an agency name, creating your website and Facebook Business manager.
Laying Your Foundations
Let’s go back to basics and unlock the fundamentals of running an agency. Understand the latest strategies and access all the tools and software you’ll need. In this introductory module I’m going to give you a 30.000-foot view of what is Agency Navigator, how it is structured, and show you all the tools and resources you have access to.
Phase length: 7 lessons (3h20mins)
02. Mindset
Module 1: Preparing the Vessel
In this video, we will explore personal growth and self-help philosophies, discussing topics such as manifestation and hustle culture. I am sharing insights gained from interactions with 3,000 students and highlights the significance of inner work for transformation.
Module 2: Mental Metamorphosis
In this module we go into how your beliefs affect your actions and thus your results, and why in life you don’t get what you deserve, but rather what you think you deserve. You’ll also get to fill out the SBA worksheet, which is basically where you get to decide what you want your future to look like.
Module 3: Monk Mode
In this module you’ll learn how to develop unwavering focus by going into “Monk Mode”. I’ll explain what Monk Mode is and how to build your own Monk Mode protocol. This is one of the students’ favorite topic.
Module 4: The War Path
After spending $200k+ on self optimization, all kinds of biohacks, medical-grade equipament, health tracking devices, coaches, and more, I’m going to give you an ultimate summary of what works (and what doesn’t) when it comes to optimising your health, sleep and nutrition in order for you to get the greatest output possible.
Module 5: Social Engineering 101
In this module we go into how to maintain a social life & build your social circle while running your agency. You’ll learn how to structure the social aspect of your life in a way that don’t get you sidetracked from your main goals, but at the same time still reaps the benefits of having a supportive and winning social circle. You’ll also get to see how to properly deal with parents and get them to understand your vision when it comes to your professional life, college, & career.
Module 6: Pragmatic Day In The Life
In this module I’m going to show what your ideal day should look like as an agency owner so that you get as much productive focused work done. You’ll get a real peek behind the curtain on my morning routine, team calls, sales calls, daily agency operations, as well as see me sending an invoice for a 4-figure client performance fee.
Module 7: Keeping a Tight Ship
Just like you go to the gym 3-5x a week to train your body, you should also set apart a few minutes of your day to train your brain. In this module, Iman teaches you how to rewire the neural pathways in your brain through meditation, affirmations and visualization.
The 7-Figure Mindset
As part of GrowYourAgency’s full-circle approach, we cover each aspect of success, including adopting and creating a solid mindset. Thousands of people have had access to the systems and processes I deliver in this program. Some of them went on to make hundreds of thousands with it. And some never made a single penny, with the exact same content. This phase is what creates the difference between the two.
Phase length: 7 lessons (4h55mins)
03. Systems & Processes
Module 1: Pricing Guidelines
A business is a collection of systems and processes. Phase 3 is where I’ll hand you all the systems and processes I’ve spent years creating and polishing in my own agency. In this introductory module, you’ll learn 4 specific pricing models to implement in your agency, and find out when to use each one of them depending on the service you’re delivering.
Module 2: Pricing Your Services for Local Businesses
When it comes to pricing, there’s no one-size-fits-all solution. There’s no “correct answer”. That’s why in this module, you’re going to learn foundations to come-up with your own pricing model – that is exclusive for your agency – when offering services for local businesses.
Module 3: Pricing Your Services for Ecommerce & Online Businesses
When it comes to pricing, there’s no one-size-fits-all solution. There’s no “correct answer”. That’s why in this module, you’re going to learn foundations to come-up with your own pricing model – that is exclusive for your agency – when offering services for ecommerce or infoproduct clients.
Module 4: Paid Trials Playbook
In this module you’re going to understand why free-trials don’t work when it comes to getting clients, what you should offer instead. You’ll also learn how to take advantage of paid-trials in order to reduce the friction from the sales process and when is the best time to use them.
Module 5: Attracting A1 Clients
In this module I’m going to show you how to attract dream clients to your agency. Making sure that you attract the right type of person is the key difference between having an agency where you wake up excited to do work and talk to your clients, and an agency that feels like a living nightmare. Remember: you’ll be spending the majority of your time with your clients, so it’s important that you enjoy it and get it right from the get go.
Module 6: Tax, Accounting & Finances
In this module I’m going to show you how to get yourself properly set up as a business or sole-trader in order to receive money. Then, I’ll show you the best-practices when it comes to book-keeping, tax structures, and finances in general.
Module 7: Getting Paid
In this module I’m going to show you how to set up all the structure needed for you to receive client payments. I’ll also tell you the reason why you should ALWAYS auto-bill clients (which most agency owners don’t realize) and how it has a direct effect on client retention and churn. Then, you’ll see how to automate the whole process of getting paid.
Module 8: Communication & Retention
In this module I’m going to show you how to shift from reactive client communication to proactive client communication. This will allow you to communicate with clients in the most efficient way to keep them happy, engaged, reduce the churn to a minimum – all the while avoiding them from spamming you with messages, calls, and emails during your workday. This way you’ll never get abruptly interrupted by non-scheduled calls and requests from clients, ever again.
Module 9: Onboarding Clients
In this video, we talk about why client onboarding is important for building solid client relationships, I will share the most effective way to onboard clients and even spill the beans on how to automate the whole process. Plus, hook you up with a ready-to-go template for creating a killer client onboarding funnel and show you how to make it your own for your agency.
Systems & Processes
Learn how to set your agency up for success with corporate structure, taxes and accounting; as well as pricing your services correctly and competitively, and communicating efficiently with your clients.
Phase length: 9 lessons (3h36mins)
04. Client Outreach
Module 1: Laws of Outreach
In this module I’m going to teach the best timeless principles when it comes to outreach. During this module, you’re going to learn a lot of different strategies when it comes to outreach. However, before going into them, it’s important to understand the principles behind them which make them so effective. And that’s why I’ll show you in this module. No bullshit, no flashy tactics and hacks. Just timeless principles that simply work.
Module 2: Creating an Irresistible Offer
In this module I’m going to show you how to craft an irresistible offer that simply obliterates any possible objection from your clients. This will allow you to close clients with more ease, while increase their trust in your ability to provide them with results. I’ll then explain in detail the different between an offer and an angle – and how to combine both for maximum conversion rate.
Module 3: Finding Leads & Qualifying (Free)
It’s plain and simple. In this module I’m going to show you how to get a f*ck ton of leads, for free. This works whether you work with local businesses, ecommerces, or infoproduct businesses. I’ll show you can find & qualify them using tools like Google Maps, Groupon, Facebook groups and more. Then, I’ll also show you how you can find the email address of owners and founders with a few simple tricks.
Module 4: Paid Strategies for Lead Generation
In this module I’m going to show you how to amplify your lead generation efforts through paid strategies. I’ll show you exactly when it makes sense to start implementing paid strategies and how you can outsource this task to VAs.
Module 5: Storing and Organising Leads
In this module I’m going to show you how to take the leads that you found in the last 2 modules and store & organize them in a cohesive manner. I’ll show you different CRM options (paid and free), such as Pipedrive and Trello, and how to properly use them to store your leads.
Module 6: Profile Funnel
In this module I’m going to show you the high-level overview of the Profile Funnel and how to execute it. This strategy will allow you to get leads contacting you and asking to do business with you (instead of the other way around). It requires a more mid to long-term approach, since it takes a while to get momentum with it… But once you dial it in, this can be a gold mine for your agency.
Module 7: LinkedIn 101
In this module I’m going to show you how to use LinkedIn to generate leads for your agency. At the end of the day, LinkedIn is the largest social media platform tailored for business owners. That means, it is the perfect place to find your ideal prospects hanging out. And I’m going to show you how to take advantage of this environment in the most effective way.
Module 8: LinkedIn Automation
In this module I’m going to show you some advanced LinkedIn tactics. We’ll go into how to use the LinkedIn Sales Navigator for next-level prospecting on LinkedIn, as well as a couple other LinkedIn automations.
Module 9: Cold Email 101
In this module I’m going to show you everything you need to set up in order to start with your cold email outreach efforts. I’ll show you how to buy a domain, set up GSuite, warm up your email address to prevent your emails from landing on spam, and how to properly track your cold email campaigns.
Module 10: Cold Email Automation
In this module I’m going to show you how to set up your cold email workflow. You’ll learn how to create your cold email script, how to sequence emails in order to create a more engaging experience, and how to use LemList to automate campaigns & personalise your emails in bulk, removing the need to manually customize every single email you send.
Module 11: UpWork
In this module I’m going to show you how to use UpWork in order to get leads for your agency. I’ll show you how to set up your UpWork profile, how to find & respond to job posts, and how to move the conversation away from UpWork.
Client Outreach: Finding Leads & Setting Meetings
With an astonishing array of information on finding and communicating with leads, you’ll have no trouble setting meetings with potential clients. As well as cold emailing, calling, and messaging being covered in excruciating detail, you can now learn more advanced outreach methods such as LinkedIn, UpWork, and automated emails.
Phase length: 11 lessons
05. Sales
Module 1: The Cardinal Sins of Sales
In this introductory module, I’m going to show you the fundamental difference between product sales vs service sales, and why using high-pressure sales tactics commonly preached in most sales training can work for product sales, but will 100% backfire when the subject is service sales. I’ll then show you what approach to take instead, and what at NOT to do when it comes to sales.
Module 2: Sales Sub-Communication
What you say is only 20-30% of the sales call. The non-verbal sub-communication plays a major role on the outcome of the call. This entails your tonality, your cadence, but also more detailed aspects such as your audio and video quality, how well put together you are, you video background, and more. So in this module I’m going to show you the sub-communication that you should carry into the call in order to create “assumed authority” when talking to clients.
Module 3: 1 Call vs 2 Call Framework
In this module I’m going to explain the basic difference between a call and an offer and how that affects the 2 sales frameworks that we teach at Agency Navigator: the 1-call close and the 2-call close. You’ll understand what is the use-case for each framework and which one you should pick for your agency sales process.
Module 4: 1-Call Sales Script
In the last module you learned the best use-cases for 1-call closes and 2-call closes. Now, in this module I’m going to show you all the details when it comes to actually executing the 1-call close. I’ll walk you through the 5 phases of the 1CC and what to expect in each one of them.
Module 5: 2-Call Sales Script
In the last module you learned how to execute the 1-call close. Now, in this module is a continuation of it, where I’ll show you exactly how to execute the 2-call close. I’ll show you exactly what to say in each call and how structure each one of them for the best output. Make sure you watch the two modules in order, because they build on top of each other.
Module 6: Paid Trial Methodology
In this module I’m going to show you how to use paid trials to increase the conversion rate of your calls. This is not something that should always be used, so I’m going to show you exactly the use-cases of paid trials and when is best to take advantage of it.
Module 7: The Objection Obscenity
In this module I’m going to show you how to properly handle objections when it comes to service-based sales. I’ll explain in detail the difference between objections and logistics issues – which may sound really similar, but come from a total different emotional state from the client. Most people don’t realize this key distinction, which leads them trying to handle the objection/logistic issue in the wrong way – and end up loosing a potential client as a result. I’ll show you how to avoid committing this same mistake.
Module 8: Refining Approach & Sharpening The Saw
In this module I’m going to show you how to take the references experiences you have been collecting during your sales calls and use them so that each one builds on top of each other. This way, you can make sure that you get better and better at every sales call you attend.
Agency Focused Sales
Nail the most important element of agency growth, parry objections, and learn from real-life case studies from a real-life agency owner. Complete with one-and-two-call-close scripts, and paid trial methodology, this is the ultimate guide to agency sales. You’ll also get access to our vault of real live sales breakdown from my own agency.
Phase length: 8 lessons (3h03mins)
06. Service Delivery
Sub-Phase 1: Service Delivery Fundamentals (11 Modules)
In the first sub-phase of the service delivery phase, you’ll learn the fundamentals of service delivery. Everything from the fundamentals of Facebook Ads, tracking, funnels, offers, creatives, copywriting, reporting, and communication schedule.
Sub-Phase 2: How To Advertise
In this sub-phase we’ll take a deep dive in what I consider the best service to offer as an ROI Agency: Paid Advertising. Learn how to launch your first ad, how to target the right customer, principles of retargeting, lookalikes, budgeting, campaign structure, how to test and find winners, CBOs, and more.
Sub-Phase 3: Local Businesses & Lead Generation
In this module you’ll learn how to service local businesses and lead generation clients. The best funnels for lead gen, content & creatives, how to automatically send the leads you generate to your clients, as well as specific examples for gyms and chiropractors.
Sub-Phase 4: Advanced Strategies
In this module I’ll take you from a beginner at service delivery and turn you into a master of your craft. You’ll learn how Facebook works on the inside, how to set up rules and automations, naming conventions, scaling horizontally vs vertically, as well as how to run Google Ads & YouTube Ads.
Top 1% Service Delivery
Agency Navigator’s largest, most-in-depth module has been created by performance marketers and media buyers for agency owners looking to learn the skill from scratch, and become advanced practitioners. Learn everything basic strategies for lead generation for local businesses up to complex strategies for whale clients. With hyper-relevant content addressing recent challenges such as iOS14.
Phase length: 33 lessons
CCESS LEVEL #2
The Right Opportunities
Educate has an ever-growing portfolio, with new programs dropping every 4-6 months, covering the hottest opportunities online and how you can take advantage of them. This way, you always have access to the best opportunities out there, that are working right now, before anyone else. You get access to all the new content for as long as you have an active subscription, just like on Netflix!
HERE’S WHAT YOU GET
When You Join Educate Today, You Get Full & Immediate Access To:
Agency Navigator
Over 40 hours of step-by-step training covering EVERY aspect of building an agency, the best business model for beginners, from scratch. This is almost a plug & play system. Signing clients, running Facebook ads, building out your team, on-boarding clients, invoicing, sales… This program has everything covered for you. No other program in the market has generated more 6 and 7 figure earners than Agency Navigator.
6-Figure Sales Rep
Inside of 6-Figure Sales Rep, Paul is gonna teach you the best and most timeless high-income skill to go from zero to six figures in record time. He’ll give you the same proven sales process that we use internally at all of my companies and that Paul has used to train hundreds of people from all walks of life and turn them into world class Remote Sales Reps.
Pen To Profit
Inside of Pen To Profit, Luis is gonna teach you how to write words that make people take action, and get paid very well to do so. You’ll learn how even people who weren’t born with the skill of writing can still make millions with this skill, by following the proven fill-in-the-blanks copy structure Luis will provide you with. And even better, you’ll learn how to use A.I. to get all the copy written for you.
15+ Weekly Coaching Calls
This is the most overlooked aspect of Educate. You’re not only getting access to the best online programs in the world, but also access to dozens of coaches who provide with updated content every single week during their coaching calls- where you can unmute yourself and personally ask them questions. We have calls on copywriting, media buying, sales, outreach, client acquisition, scaling your business, accountability, mindset and more.
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