TOM & HARRY – Digital Culture Academy
SUITABLE FOR BEGINNERS & AGENCIES MAKING $10K+
HOW TO LAUNCH & SCALE A HUGELY PROFITABLE SOCIAL MEDIA MARKETING AGENCY IN 2023
A step by step training program with full mentorship designed to shake up the industry through never seen before no bulls**t teachings and life changing strategies to grow your agency to 6-figures and beyond!!!
WHAT HAPPENS NEXT?
COPY & PASTE OUR BLUEPRINT
Combined with never seen before mentorship!
GAIN ACCESS TO PROGRAM!
WATCH ALL VIDEOS
IMPLEMENT STRATEGIES
SCALE AGENCY TO BEYOND!
IT’S MORE THAN JUST ANOTHER ‘COURSE’
WHAT HAPPENS AFTER YOU JOIN…
You Get Immediate Access To All This FOR LIFE!
Outreach Scripts That Convert
Gain access to every script, template, process and strategy we used to scale our agency to 7 figures! Not only do we give you these scripts to download but we also demonstrate them IN ACTION! We show you live how to construct these personalised Linked In, Instagram DM’s (5 Variations), Email, Facebook and cold calling scripts IN REAL TIME. Whats better?
How To Find The Perfect High-Ticket Clients!
Over the past few years we have reverse engineered every successful prospecting method and came up with bullet proof strategies to find the perfect clients on ANY platform and for ANY NICHE! These strategies make it almost impossible to not only fill your calendar with high ticket client meetings but also sign them at a ridiculous conversion rate!
We cover over 20 different methods to get a client in 2022 whilst giving you insider access to the strategies and processes than have allowed us to scale our agency to 6-figures.
2023 Facebook Ads Mastery (POST iOS14)
Facebook Ads are not the same as they were 2 months ago let alone a year ago! Apple’s privacy policy updates in iOS14 have changed the game… This makes it essential that you stay up to date with the latest Facebook ad strategies and processes to keep your agency bringing in an exceptional ROI for your clients!
Inside this A-Z ‘manual’ of Facebook Ads, we assume you’re a complete beginner taking you through how to set up your business manager THE RIGHT WAY, all the way to our most advanced strategies including our exclusive OMNIBA ad strategy!
TikTok & YouTube Ads (2023/24)
BEWARE! many courses only teach you facebook ads and this just isn’t enough to make you dynamic and sustainable in 2023/24!
Depending on the demographic of your clients ideal customer, it will be essential for you to be running these campaigns on other platforms in order to keep them long term! That is why we have included these modules so that you know exactly how to run high-level marketing campaigns on all multiple platforms. Therefore, allowing you to supply even more value and charge a higher fee for your service!
The Ultimate Sales Bootcamp – How to Sell Your Services!
After working as a sales coach for a bluechip company in the UK and in India, Tom gathered all resources he had developed over several years within sales which has helped him sell $2,000,000+ in his career.
We then put all of that knowledge into this Academy. We have included a catalogue of LIVE cold calls that showcase all the different cold calling, sales and closing strategies we use and teach inside the academy.
It doesn’t stop there… We give you full access to the presentation we take prospects through that allows us to close 75% of meetings!
TAKE A LOOK AT EXACTLY WHAT IS WAITING FOR YOU INSIDE!
14 Modules. 110 Videos. Unlimited Mentorship.
+ Module 1: Welcome To The Digital Culture Academy- Expectations From The Course And SMMA (9:14)
– How To Keep A Level Head (4:54)
– SMMA Business Models (21:12)
+ Module 2: Setting Up Your Agency- Choosing Your Agency Name (6:05)
– What Services To Offer In 2022 (4:16)
– Do You Need A Website? (1:55)
– How To Create A Logo (11:21)
– Ecom: Pricing Your Services (8:45)
– Lead Gen: Pricing Your Services (10:01)
– How To Take Payments From Clients (3:36)
– How You Can Buy A Domain For Your Agency (9:59)
– Setting Up Your Social Pages For Outreach (12:53)
+ Module 3: How To Find The Perfect Clients- Choosing A Niche (7:35)
– 20 Ways To Find Clients! (8:33)
– Using Your Inner Circle To Win Clients (3:50)
– DCA Sales And Outreach Tracker EXPLAINED! (10:11)
– Amazing Hack To Find Business Owners Names (5:03)
– Instagram: How To Find Clients TUTORIAL (17:53)
– Facebook And Google: How to Find Clients TUTORIAL (8:45)
– Linked In: How To Find Clients TUTORIAL (19:17)
– BONUS VIDEO: The Ultimate Way To Find Leads At Scale (10:03)
+ Module 4: Client Outreach- Qualifying Business Owners (14:12)
– Choosing Your Outreach Method (4:21)
– Outreach fundamentals (8:15)
– The LinkedIn DM Scripts That Work! (10:37)
– The Proven Instagram DM Scripts (12:09)
+ Module 5: Using Upwork To Find Warm Clients- Introduction To Upwork (4:18)
– Optimizing Your Profile (12:45)
– Searching And Filtering Jobs (9:15)
– Finding Suitable Jobs (11:50)
– The Right Way To Apply For An Upwork Job (9:38)
– Taking Payment And Buying Connects (4:00)
+ Module 6: The Client Meeting And Presentation- Discovery Session Explained (10:15)
– Preparing For The Meeting (7:36)
– 3 Possible Meeting Outcomes (8:14)
– The Presentation – IMPORTANT! (22:25)
+ Module 7: Creating A High Converting Funnel- What Is A Sales Funnel (10:26)
– How To Start Creating Funnels (6:10)
– Building Your Funnel – Pt 1 (26:25)
– Building Your Funnel – Pt 2 (7:34)
– How To Automate Your Leads To The Client (16:50)
– Example: Lead Gen And Ecom Funnels (5:03)
– BONUS: How To Set Up SMS Text Automation (13:55)
– BONUS: The Basic Principles Of A High Converting Funnel (9:39)
– BONUS: How To Add A Domain To The Funnel (9:59)
+ Module 8: A-Z Of Facebook Ads In 2022- The Principles Of Facebook Ads In 2022 (18:20)
– What To Do When Your Ads Aren’t Working (11:53)
– Ad Copy Writing Strategies And Formulas (25:11)
– How To Create Your Meta Business Manager (10:00)
– How To Access Your Clients Business Manager Software (10:00)
– Step 1: Setting Objectives (12:22)
– Step 2: Facebook Ad Targeting (35:09)
– Step 3: Ad Creatives (15:15)
– Installing The Meta Pixel (Post IOS14) (13:00)
– Analyzing Your Facebook Ads (12:27)
– Retargeting Strategies (10:19)
– Lookalike Audiences (10:46)
– The Game Changing FB Ad Testing Formula (26:44)
– The Complete Marketing Strategy (8:24)
– BONUS: How To Get A Cheaper Cost Per Click (6:39)
– BONUS: Easy Way To Get Ad Ideas (2:47)
+ Module 9: Insane OMNIBA Meta Ad Strategy- Let’s Talk Ad Strategies For Success In 2022/23 (4:59)
– Whats Is The OMNIBA Ad Strategy? (11:50)
– Setting Up The OMNIBA Campaign LIVE (12:42)
+ Module 10: A-Z Of YouTube Ads In 2022- Intro To YouTube Ads (11:58)
– Setting Up Your Google Ad Account (10:07)
– Creating A YouTube Channel (2:14)
– What Is the Google Ads Dashboard (5:39)
– Accessing Your Clients Google Ad Account (3:12)
– Linking A YouTube Channel With A Google Ad Account (4:54)
– YouTube Targeting Overview (7:05)
– YouTube Ad Demographics Explained (2:54)
– Placements (8:45)
– Keywords (4:49)
– Affinity (4:42)
– How To Create A Skippable Ad (18:14)
– How To Create A Display Ad (15:58)
– Setting Up The Global Site Tag (2:51)
– Setting Up Conversions (13:51)
– Retargeting And Custom Audiences (9:38)
– BONUS: Crazy YouTube Targeting Software (9:33)
+ Module 11: Sales Bootcamp For SMMA- 5 Powerful Closing Methods (12:00)
– Unspoken SMMA Sales Advice (13:05)
– 4 Colors Of Your Personality (10:55)
– Mirroring Your Clients Behaviour (3:19)
– The 3RT Rule: How To Handle Any Objection Like A Boss (19:21)
+ Module 12: Cold Calling Bootcamp For SMMA- Reasons Why People Hate Cold Calling (5:52)
– 7:38:55 Rule Of Communication – IMPORTANT (6:04)
– 6 Secrets Of Cold Calling Success (9:34)
– The Ultimate Cold Calling Scripts – EXPLAINED! (12:24)
– What You’re About To Watch *Disclaimer* (3:39)
– Cold Call 1 *LIVE* (1:49)
– Cold Call 2 *LIVE* (3:07)
– Cold Call 3 *LIVE* (1:28)
– Cold Call 4 *LIVE* With Follow Up (7:09)
– Cold Call 5 *LIVE* (5:17)
– Cold Call 6 *LIVE* (3:28)
– Cold Call 7 *LIVE* (5:54)
– EPIC Cold Call 8 *LIVE* (15:01)
– BONUS VIDEO: Cold Calling Niche Roulette Challenge! (11:30)
+ Module 13: TikTok Ads- TikTok Ad Basics – EXPLAINED (14:56)
– Getting Started With Tiktok Ads (5:53)
– Step 1: Selecting Your Ad Campaign (5:37)
– Step 2: Targeting On TikTok (6:20)
– Step 3: The Ad Creative (8:00)
– How To Setup Your TikTok Pixel (6:46)
– TikTok Custom Audiences And Lookalikes (11:38)
+ Module 14: BONUS VIDEOS- Most Common Onboarding Mistakes (4: 42)
– How To LOSE A SMM Client… FAST! (6:28)
– LIVE SMMA Q And A With Tom/Harry (32:20)
+ Module 15: LIVE Call Recordings- Live Sales Training (1Hr)
– Chat GPT and Go High Level Discussion (1Hr)
– + Every Live Session We Host
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