Julian Cole – Strategy Finishing School
15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW
Progress to a leadership role in strategy with the Strategy Finishing School.
The BIG-T Strategist model gives you a:
Strong foundation in the strategy craft with 9 modules
BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership
The School includes lifetime access to:
80+ video lessons
STRATEGY FINISHING SCHOOL
The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.
It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.
With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.
The Ultimate Course For Strategy Misfits
If you are…
A blindfolded strategy misfit who has never been taught the fundamentals of strategy
Looking to gain confidence in your process and role
Transitioning from another discipline to strategy and need some practical information
In a part of strategy where you’re dealing with the creative industry…
THEN SFS IS DEFINITELY WHAT YOU NEED.
Master the skills of strategy needed at the 3 levels of your career
The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).
Chapter 1 – Strategy Fundamentals (Strategist)
Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)
Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)
Learn whenever, wherever. Access all the content immediately.
You get access to all the content in the School right away.
No gated access or waiting for school to start.
The course was designed for busy strategists, meaning if you need to learn something right away you will have a video and template ready for you.
Here’s what other strategists like you have gained after this course:
Unrivaled strategic ability confidence
Strategy work is seen as a centerpiece, not an afterthought
Extensive knowledge of strategy skills (comms planning, business strategy, and management) that leaves a massive impact on the company
A bigger, stronger network of trusted strategists that you can bounce ideas off and collaborate with
Course Modules & Lessons
Strategy Fundamentals
- What is strategy?
- Writing a strategy
- Different types of strategy
- Managing Downtime
- Short Sharp Strategy
- Who’s Who In Agencies
- Strategy In Under An Hour
- Helpful Strategy Resources
Research
- Kick Off Questions
- Strategy Scrapbook
- Art of Interviewing Clients
- Evaluating Data Sources
- Validating Problems/Insights
Insights
- What are insights?
- Insights vs. observations
- Flipping Insights
- Polishing Insights
- Adding Tension
Creative Briefing
- How to write a creative brief
- Sacred Six Brief Template
- GET-TO-BY Brief
- Tactical Briefs
- Single Minded Proposition
- Biggest Mistakes With Creative Briefing
- Giving Creative Feedback
- Tips for Briefing Remotely
Brand Strategy
- What is Brand Strategy?
- Brand Frameworks
- Brand Benefit Ladders
- Brand Architecture
- Brand Archetypes
Comms Planning
- What is Comms Planning?
- Consumer Journey Tools
- Consumer Journey Mapping
- Comms Framework
- Comms Planning Questions
- Tactical Briefing
- Articulating An Idea
- Idea Formula
- Building Out An Execution
- Campaign Ecosystem
- Content Strategy (Annual)
- Framework Factory
- Innovation Checklist
- Blueprints
Advertising Effectiveness
- How Advertising Works
- Cogs of Marketing Effectiveness
- Mental And Physical Availability
- Distinctive Assets
- Category Entry Points
- ESOV
- Different Types of Measurement
- Creating a KPI Framework
Business Strategy
- SWOT Analysis
- Reading a Financial Report
- Proactive Strategy
- Growth Matrix
Professional Development
- Transitioning Into Strategy
- Strategy Confidence
- How To Get A Raise
- Creating Your Pitch
- Strategy Portfolio Website
Diplomacy
- Politics 101
- How To Work With Creatives
- How To Work With Media Agencies
- Giving Creative Feedback
- Designing Decks
- Writing Presentations
Management
- Managing Planners
- Strategist Interview Questions
- Setting Up A Strategy Department
- Setting Up A Strategy Department Vision
- Scoping Strategy
- Being Strategy About Resourcing
Selling Strategy
- Scoping Strategy
- Being Strategic About Strategy
- Proactive Strategy
- RICK Sales Model
- How Agencies Make Money
Meet Julian Cole
Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber.
Previously he’s held the role of Head of Comms Planning at BBDO and BBH in New York.
He’s created award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.
With a void of practical strategy education, Julian founded the Strategy Finishing School (previously Planning Dirty Academy) in 2019.
Since then, he has taught his world-class experience to more than 3,000 strategists.
Get Julian Cole – Strategy Finishing School at Tradersoffer.forex
Reviews
There are no reviews yet.