The New Reality Of Wall Street by Donald Coxe

“Don Coxe has provided an excellent survival guide for understanding the financial markets of the 21st century.”–David Hale, global economist, Hale Advisors LLC

The New Reality of Wall Street explains what went wrong in the 2000-2002 markets, and what investors can do to build a solid portfolio amid the turbulence and fear that still grips much of investing. This important book also discusses strategies to recoup losses, where to find the best new investment opportunities, and much more.

From Booklist

Coxe describes the spectacular rise and fall of technology and telecom stocks as a “Triple Waterfall,” a technical analyst’s term for a classic boom-and-bust event. In events like these, vast amounts of wealth change hands from investors to those who profit from the bubble, in this case the upper management of dot-coms and the like who cashed in big at the top by selling stock and exercising stock options. According to Coxe, “Triple Waterfalls aren’t mere bubbles, they are financial pandemics that take not months, not years, but decades to run their course.” His analyses place investors in the 10- to 12-year “final long-term collapse phase,” a treacherous climate most today have never experienced, so few have a clue as how to survive, much less profit in these times. After a reasonable discussion of economic theory, Coxe lays out an investment survival strategy for this environment that includes a consistent approach of diversification and maintenance of an acceptable, if not spectacular, rate of return. David Siegfried