Terry Kyle – Monster Truck SEO (2018 SEO Strategy)
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Why I Quit Building Backlinks Forever?
In the past 8-9 years in SEO, I have built a truly crazy number of backlinks and PBN type sites for those backlinks.
All for the purpose of getting TRAFFIC from the Google SERP.
Targeted traffic is all we SEOs care about right?
So I naively believed that backlinks and PBNs were pretty much the ONLY way to rank and get traffic from Google.
You may still feel the same way today.
But you and I both know the massive drawbacks with PBN-based SEO for Google.
Disadvantages like having to:
- Constantly build backlinks to gain and hold rankings – you’re in an arms race with other SEOs in your niche (one of our WordPress hosting competitors for WPX Hosting has over 300 million backlinks!)
- Constantly buy PBN domains for those backlinks, host them and/or pay for link rentals on other sites
- Then WAIT for months, years or forever to see any substantial traffic in your niche (which may not convert after all that, wrong keywords!), and
- Put up with frequent algorithmic changes or manual reviews that can wipe out all of the above, expensive work in a second
Sound familiar to you?
But then in early 2017, I stumbled across a very DIFFERENT way of doing SEO, quite by accident when working on a technique for getting virtually any site or page indexed instantly, regardless of how long it had been out of the Google Index, or never in it in the first place (assuming there was no pre-existing penalty against it).
To cut a long research story short, we discovered that sites that we indexed for testing purposes were getting longtail organic traffic from Google.
And it turns out that virtually none of us understood just how deep or rich the new AND old longtail is.
In short, it is far far beyond MASSIVE.
MASSIVE to the point where it is probably impossible for Google to even add a fraction of those ever growing new terms to their Google Keyword Planner.
I’ll get to some concrete examples of new + old longtail terms below shortly.
In fact, most keyword tools are extremely poor at analyzing the gigantic new + old longtail – it’s just way too much data, even for Google probably.
And it applies in EVERY NICHE imaginable.
Why? Simply because that’s how many people NATURALLY search for stuff online – with a mad number of longtail variations.
And hardly any of those longtail variations have ANY SEO competition whatsoever.
That means that instant ranking and instant traffic is very achievable, if you have good expired domains as a base – see proof below across a bunch of different niches.
And CUMULATIVELY, this no-SEO-competition traffic available in the longtail probably far exceeds the traffic that the high ranking sites get for vanity terms that are pretty difficult i.e. expensive to get and keep.
The business is located in the suburb of Doral and the county is Miami-Dade County.
That MATTERS hugely because people searching for services like this DO use a lot of zip code, suburb, county, state and state abbreviation terms in their longtail searches.
So instead of wasting time and money chasing after a term like ‘Miami movers’, I would go after THOUSANDS of longtails like:
- top ranked movers in miami fl area
- where to find movers downtown miami
- movers near miami florida payment option
- local movers around here in miami florida area
- need movers service now doral miami-dade
- top ranked movers company in miami
- best movers miami-dade area flexible payment plan
- cheap movers miami-dade area inhouse payment plan bad credit
- cost of movers around miami-dade county florida
- economical movers near miami-dade area
- movers doral miami area hourly rate
- cost of movers miami miami-dade county
- movers that works 24 hours florida doral
- out of hours movers miami-dade county miami
- movers near doral area that offers inhouse payment plan
- cost of movers visit miami 33122
- movers that work on saturdays fl doral
- top performing movers flexible payment plan
- movers monthly payment plan near doral area
- best local movers in miami-dade area
- movers near doral miami that accept payment plan
- movers flexible payment plan miami fl
- need good movers in doral miami-dade county
- movers in doral area who have a monthly payment plan
- highest rated miami-dade county fl movers near current location
- top movers miami florida area payment plan
- movers in miami florida area who offer inhouse payment plan
- cost of movers consultation around miami-dade 33122
- movers that work on saturdays around miami-dade fl
- movers inhouse payment plan near miami area
- movers in miami florida area with payment option
- movers that work on sundays near 33122 miami-dade county
- cost of movers in 33122 fl
- best local movers miami area flexible payment plan
And I know from extensive testing and research back in 2017 that people NATURALLY use these kinds of terms when searching for local services.
How/why?
Because nobody else is SEOing for these longtails!
They mistakenly assume that there is no traffic there because their keyword tools told them that!
Now imagine that out of the above 13,600 pages created in this particular niche, 100-200 bring you or your client traffic EVERY DAY.
Would that traffic flow TRANSFORM your business or not?
What are some examples of New Vs Old longtail terms?
In pretty much every niche out there, people are using longtails constantly to find solutions.
And we want to potentially access the ENTIRE breadth of search terms that people are using in our niche/s right?
That means using BOTH the new and old longtail, something my Monster Truck SEO software tools were built specifically to do.
When it comes to OLD longtail terms, these are not very ‘date-specific’ or ‘new-model-of-something-specific-like-iphone-X’ terms like (using above example):
- need good movers in doral miami-dade county
- movers in doral area who have a monthly payment plan
- highest rated miami-dade county fl movers near current location
- top movers miami florida area payment plan
- movers in miami florida area who offer inhouse payment plan
- movers that work on saturdays around miami-dade fl
- movers that work on sundays near 33122 miami-dade county
There are at least 10,000+ longtail term variations that people do constantly use in virtually every niche.
And NEW longtail terms where there is ALSO a lot of traffic include month and/or year specific phrases like:
- best rated doral movers january 2018
- cheapest miami movers 2018 january
- cheapest movers near doral miami 2018
- movers miami florida 2018 reviews
- miami movers 2018 customer reviews
- movers doral 2018 unbiased reviews
- miami-dade movers 2018 honest reviews
- miami movers 2018 best deals
- top performing florida movers near doral january 2018
BUT this couldn’t possibly be a viable, long-term strategy, could it?
Of course it can though there are no guarantees of anything in SEO, business or life.
And it definitely does work IF traffic generating pages have their content improved for people and not just lazily left as autogenerated posts – that was just a first stage to see which terms are getting traffic in a niche.
In short, this is NOT a lazy SEOs strategy BUT it is MASSIVELY cheaper and faster than building links with PBNs and waiting waiting waiting for Google to honor those.
And is this an expired domain-based strategy?
Yes it is because you DO need some domain authority + page relevance to climb over other sites on the SERP that DO have domain authority but NOT specific page relevance.
where we can get and keep traffic very very quickly and cheaply compared to old school SEO and expired domains are ESSENTIAL for this (we use a lot of .info domains bought at Namecheap for $1.99 each and they work very well for this strategy).
In fact, once you scope out the best longtails in your particular niche, you can build pages specifically for those on your Money Site – just don’t do it on a massive scale on your precious Money Site.
The reason we can rank INSTANTLY for countless longtail variations upon indexing is this:
But what languages/countries does the software support?
Currently the Monster Truck SEO software platform supports the US, UK, Australia, Germany and Spain (we are working on Canada at the moment) – though many niches that are NOT country specific ARE covered by the software tools inside MTS.
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