Andrew Williams – How to Write Great Web Content

Andrew Williams – How to Write Great Web Content

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Description:

Rank in the search engines for lots of search terms, without using loopholes or tactics that can get you banned.

Do you own a website? Are you having trouble ranking your content in Google? Has your site been penalized by Google?

With so much bad or outdated information around on the internet, is it any wonder that website owners are struggling to rank their content in Google?

This course is aimed at anyone that owns a website, needs to get content ranked in Google, or just wants to better understand the types of content that Google want to rank. Taught by an SEO with over a decade of experience, you’ll learn the strategies that I’ve been using since 2005, to consistently rank my content without ever having to worry about the next Google update.

The course will begin with a little history lesson, looking at how we used to write web content and why things changed with the introduction of Panda and Penguin. I’ll describe the main Google algorithm updates you need to know about, and why Google introduced them. We’ll then go through the important guidelines when it comes to creating content – and these guidelines come from Google!

With a solid understanding of what Google wants, we’ll then look at a number of ways you can come up with innovative, exciting content ideas that you know, even before you create them, will be popular with your visitors.

Armed with lots of content ideas, we’ll then look at a number of different types of content/media you can use to entertain and inform your visitors. We’ll discuss the importance of “niche vocabulary”. Not only will I prove to you that this is vital to ranking in Google, but you will learn how to find niche vocabulary for any piece of content you want to write. Take the practical exercises to see how easy it is to gather appropriate niche vocabulary.

I’ll introduce you to the term “link bait” and why you need to create some for your website. We’ll talk about “share bait” too – which is the foundation of visitor retention and sharing of your content on social media channels.

With all the theory covered, it’s then time to get busy and write your first piece of content. I’ll take you through every step, from title and description, to headlines and themed content. We’ll look at a few important on-page factors you need to get right, but to make sure, I’ll give you an checklist to use to evaluate your own content.

This course covers everything you need to know about writing the type of content that Google rewards with top rankings.

With the majority of lectures being video, you can watch over-my-shoulder as I teach you the secrets to creating the type of content that your visitors will love, share and rave about.

By the end of the course you will be creating content for your site that visitors want to share and webmasters want to link to. You will be creating the type of content that will propel your site to new levels of traffic, click-through rates and profitability.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.