Awai – Infinity | Digital Download

Awai – Infinity

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IS GOING AWAY FOREVER!

I’m talking about every single one of the more than 120 self-paced resources in our library now…

Currently valued at over $60,000…

Plus, EVERY resource we add in the future…

Are all yours to keep and use freely.

Not just for one year or two or three…

But for the entirety of your writing career!

All for a one-time fee that’s a fraction of what you’d normally pay.

For over 20 years now, THIS has been the value deal members love…

The one hundreds of AWAI writers credit for being their “secret weapon” when it comes to handling any writing project any client hands them…

The one so many tell us has helped them boost their writing fees by giving them the power to offer MORE VALUE to the businesses who need them…

In a moment you’ll see why we have no choice but to close down this lifetime offer now.

Suffice it to say…

Our library has grown so large over the past 20 years… and is so jam-packed with so many powerful resources that can transform your writing business…

That we can no longer offer it at today’s low price, for life.

“As a business that relies on offering high-quality intellectual knowledge, you simply can’t ‘give away’ your best resources at such a low lifetime price for long — or it will come back to bite you.”

For years, frankly, we ignored him.

Members loved Infinity so much…

And the success stories we heard as a result of all this access were so intoxicating to us…

That we kept it going.

But in the end, Chris was right.

We simply can’t keep offering a lifetime of Infinity at this price anymore.

And the day he predicted would come — is here.

But as we typically do when we have no choice but to wrap up a great deal…

We give AWAI members like you ONE LAST CHANCE to get in under the current terms.

I’ll share the deal — and everything you get — in a moment.

If you’re serious about a career as a writer who can “do it all”…

If you’re interested in taking control of your personal and financial life in these uncertain times…

And having — at your very fingertips — all the professional resources you’ll ever need to

• launch your writing business…
• master the writing skills to compete in any niche of the direct-response industry…
• grow your freelance writing business year after year…
• and secure all the clients you’ll ever want, using our ever-growing suite of client-acquisition programs…

And you want it for life — with ZERO activation or maintenance fees ever…

There’s no smarter professional career move you can make right now than to secure your spot in the very best “value deal” we offer.

A level of membership we proudly call Infinity.

Let me share what you get…

And how many of our (and the industry’s) most successful writers put this powerful resource to work for them.

Year After Year, You’ll See a Steady Stream of New Resources Added, Too

From the company that was the first to introduce copywriting to everyday writers…

And has been guiding new writers to successful and lucrative careers since we first introduced copywriting to the masses 25 years ago.

We’re talking more than 120 programs, courses, guides, books — aimed at helping all levels of writers go from where they are now… to successful, well-paid writer in any niche of the industry.

In fact, we’ve recently added more than $3,000 worth of NEW resources…

Each one specifically designed to get you “up to speed” on the most in-demand writing projects FAST…

That’s just to name a few…

Resources Not Available Anywhere Else!

You’ll also have access to programs you won’t find in our online catalog or anywhere else…

This is where you’ll get amazing insights into copy and marketing strategies from some of the most successful writers and marketers working in today’s modern era of digital marketing…

Like the incredible two-part presentation on emails from Ryan Deiss, master marketer and Digital Marketer founder.

Not only does he reveal how his various companies engage and convert new customers using a series of email campaigns, but…

He explains in detail the mission of every campaign and what each email in that campaign must achieve.

And then he “hands over” his entire portfolio of “done for you” email templates you can use for your own clients’ email campaigns…

More than 40 in all…

All you have to do is fill in the blanks!

Now…

You don’t have to be an experienced copywriter to know just how valuable something like this is.

Emails are crucial marketing platforms when it comes to converting prospective customers to buyers… as well as engaging existing customers and getting them to buy more.

As a copywriter, you’ll spend a lot of time writing emails — and be paid very well to do it…

Welcome emails… indoctrination emails… campaign support emails… engagement emails… thank-you emails… confirmation emails… follow-up emails… announcement emails…

Thanks to this single presentation, you’ll not only become an expert at all the email categories businesses today need, but…

You’ll have an entire library of proven templates to work from!

Talk about bringing amazing value to your current or future clients!

But Ryan’s workshop is just one of 20 you’ll get to experience through the AWAI Hall of Fame “Masters Series” videos.

There’s Ryan Levesque’s presentation on his now famous ASK Method, where he shows you how to uncover exactly what your readers want — and write copy that speaks directly to them.

SEO expert Heather Lloyd-Martin shares her proven strategies for getting her clients’ blogs, articles, and websites ranked the highest on Google…

She even gives you her own SEO-copywriting templates — homepages, services pages, product pages, and more — that show exactly what content and messaging needs to be included on the webpages Google most often scans when determining page ranking.

You’ll learn from two content-marketing legends — Brian Clark, founder of Copyblogger, and Smart Blogger’s Jon Morrow.

Brian teaches you how to structure what virtually every client you’ll write for needs today — a robust content-marketing strategy that attracts new customers and keeps existing ones buying.

And, you don’t want to miss Jon’s workshop, either, where he reveals his secrets for writing “viral” blog posts and content capable of attracting millions of visitors.

Combine the powerful knowledge of these two legends when you’re ready to write content for clients — and you’ll be their hero!

We packaged these presentations — plus 15 more — into a brand-new video-learning experience we’re calling The AWAI Web Intensive Hall of Fame “Masters Series” workshops.

And, at $2,950 — it’s a fraction of the estimated $30,000 in event fees and travel expenses others paid to see these presentations LIVE…

But, when you’re an Infinity member, this powerful resource is yours for the taking!

Any Program…
Whenever You Need It

And, as far as resources go — these are just the very tip of the iceberg!

As an Infinity member, you’ll have access to the industry’s largest training and business-building library by far…

An entire catalog of resources that have sprung from more than 25 years of training and helping new writers like you succeed as well-paid professionals.

Resources that can help you succeed in ANY specialty within the direct-response business…

From writing for the web to business-to-business writing… from self-publishing to content marketing…

Plus, all the resources you need to gain a level of mastery in all the most lucrative niches: finance, health, self-improvement, nonprofit, and more.

And, of course, everything you need to start, run, and grow your business, find new clients, and land high-paying “plum” assignments.

With MORE New Programs on the Way (Yours for the Asking!)

It’s all there…

Over $60,000 worth of our very best self-paced resources…

And we haven’t stopped creating and adding new programs.

Coming soon is fantastic new training on information marketing, sales enablement copywriting, SEO, and more…

“Of Course I Can Do That for You!”

But, as so many members tell us, Infinity is more than just a great “value deal.”

It’s also an important professional investment in your writing business — a way to ensure you’re prepared for anything a client might throw your way.

For example…

We recently heard from an Infinity member who told us he was asked by a client — the V.P. of an insurance company — if he could help rewrite and reposition their website.

“Is this the kind of thing you do?” the client asked.

“Absolutely,” our Infinity member said confidently… even though he hadn’t done much website work before, certainly nothing as big in scope as this project was.

But, he knew one thing:

AWAI had many programs and resources dedicated entirely to writing successful websites… so he knew it was just a matter of logging on to the AWAI website and getting the information he needed immediately.

Naturally, the project was his.

We’ve heard many similar stories, including one from another Infinity member, who had a copywriting client needing some business-to-business ads written quickly.

“Can you do those for me?” the client asked.

“Sure!” our member replied, knowing full well AWAI has dozens of programs specifically about writing for the B2B market.

Writer Bob Edelstein had a similar situation.

One of his clients asked if he could write a press release for them. “No problem!” Bob said.

All he did was log on to the AWAI website and download the Secrets of Becoming a Publicist program. He followed the template and rules for writing a great press release and turned it in.

His client was thrilled.

Then there’s Waldemeir Marques Jr.… who goes by the name Junior.

The confidence and business-building knowledge he gained after becoming an Infinity member helped him lock down three new writing clients, with enough work to pay for his new Infinity membership and more.

One of those clients, a doctor who’s building a digital platform, asked him to write blog posts, video scripts, and social media posts… projects Junior had never written.

So, he did what any Infinity member can do. He turned to the programs his Infinity membership entitled him to and learned how!

Not long after that, Junior got a deal to write an e-book, along with a whopping 20% royalty deal.

How do you write an e-book when you’ve never written one before?

Easy when you’re an Infinity member.

Simply log on to your account and access e-book expert Bob Bly’s program Ultimate Guide to E-Book Writing Success!

Says Waldemeir…

I think you’re getting the idea here.

As a professional copywriter (indeed, professional anything), you can NEVER have too much knowledge or skill when it comes to your area of expertise.

It’s a competitive edge that moves you to the front of the pack.

An edge your clients will appreciate…

And one that can add tens — even hundreds — of thousands of dollars to your income year after year…

That’s why, for so many professional copywriters, this “lifetime access” is a no-brainer whenever we make it available.

As Infinity member Brad Lloyd said…

That’s why today is such a bittersweet day for us here at AWAI.

On one hand, we have to end what has become one of the most popular offers to AWAI members since we started training writers back in 1997…

But on the other hand

NO registration or maintenance fees…

And a payment plan that ensures you can get full access to everything TODAY — for less than what you might pay for a single program!

Before we get to that and your “last chance” offer…

Here’s just a partial “summary listing” of what your Infinity program membership includes — over and above your all-new Web Intensive Hall of Fame “Masters Series” (a $2,950 value) and all the other new and upcoming programs I’ve mentioned.

Get ready to scroll, because… it’s a very long list!

More Than $60,000 Worth of Programs and Resources… Yours for the Asking
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
If you want to write great persuasive copy, THIS is where you start. The AWAI Method™ is a masterclass in the fundamentals of persuasive copywriting. You master all the skills, you write five of the projects online companies need today, you get written feedback and direction, you build a portfolio, you get access to jobs, you get help landing your first client — and much, much more.

“Let’s Write!”
In this exciting new program for “visual” learners, you’re invited into the office of AWAI staff writer Bonnie Fanning as she explains her writing process line-by-line while working on an actual AWAI writing project.

NEW! The ALL-NEW Accelerated Program for Seven-Figure Copywriting
You’ll definitely want to study our all-new, updated version of the program responsible for

Jam-packed with a blend of classic and new “digital era” copywriting secrets, plus loads of modern-day examples, it will teach you how to write powerful, control-beating long-form sales copy for today’s hyperactive digital direct-response marketers.

Learning is easier and faster too with video-based training, tons of writing exercises, and personalized feedback and direction on your final writing project.

“Accelerated Program” Companion Series
Even though we’ve added our brand-new “Seven-Figure” copywriting program to our library, we’re not doing away with the copywriting training program that started it all.

You can still access classic industry standard Accelerated Program for Six-Figure Copywriting through our “Companion Series”… which not only gives you full access to the entire program, but also brings it to life in a way studying the program “solo” simply can’t!

Just “listen in” as Rebecca Matter and Katie Yeakle, along with some very special guests, walk you, chapter by chapter, through the entire core program, stopping at key learning points to drive them home with additional examples and expanded explanations.

Special guests so far have included Bob Bly, John Forde, Jen Stevens, Nick Usborne, Steve Slaunwhite, Lori Haller, and others.

Many AWAI members tell us the lively, comprehensive, descriptive Companion Series was instrumental in helping them understand the core concepts of copywriting in a much deeper and more profound way… and they discovered many insights they’d simply missed by reading the course alone.

It’s a must-have for anyone who wants to get the most out of their Accelerated Program — and, as an Infinity member… you’ll find it’s yours for the asking.

Smart Start for a Successful Writing Career
In this three-hour session, AWAI President Rebecca Matter, and AWAI Executive Director Katie Yeakle will walk you through your best options for getting started in the writing world today, including which markets pay the most, how to land assignments with no experience, and which direction is the best fit for you. You’ll also hear what’s working for our most successful members, and how they’re making six figures and more.

The Masters Program— v3.0
For over 20 years now, The Masters Program has been THE resource AWAI members reach for when they’re ready to learn the deeper secrets to writing copy that sells billions — and gets you noticed within our industry.

Masters secrets are the result of decades of collecting, breaking down, and analyzing the most successful direct-mail packages… meeting and working with legendary copywriters… determining what makes the great promotions outsell and outlast all the others… and then “packaging” these ideas in such a way that any ambitious copywriter can understand them and inject them into their copy.

And, because the world of direct marketing is changing so fast, we’re constantly updating it. Over the years, we’ve reorganized the flow and the sections, so it’s easier to follow… and easier to find a high-level technique when you need it.

We’ve added an entire section on advanced secrets for writing great web copy — secrets we’ve been quietly gathering over the years while working with some of the greatest web writers and most successful e-commerce companies on the planet…

We’ve included a comprehensive section on creating successful video sales letters, where we reveal why video sales letters work, five critical elements they all share, how to create them, and much, much more.

We’ve added lots of audio and video presentations to make the learning easier and more fun… and to drive home key points in a much more powerful way…

We’ve added a “Secrets of the Masters” section, where we introduce you to about a dozen of our industry’s superstars past and present — and tell you about the impact they had on our industry and what specifically you can learn from their work.

All these high-level techniques and insights will be here waiting for you when you’re ready to take your copywriting to the highest level.

Advanced Training
Advanced Training is — quite literally — revolutionizing how today’s writers learn and master every written component of a modern-day, internet-marketing campaign…

Everything from simple internet “space ads” to landing pages… to email “lift” notes… to content pieces… to engagement and welcome letters… all the way to full-blown video sales presentations… and much, much more.

It takes you step-by-step through all the copy elements you’ll need to master to write an online-marketing campaign from start to finish.

You’ll start with the basics — and build on that knowledge with the introduction of every new learning module.

And, along the way, you’ll have guidance — lots of it…

For instance, you’ll learn from the best in the business — master marketers like AWAI’s own Rebecca Matter and Sandy Franks… million-dollar copywriters Carline Anglade-Cole and the late Clayton Makepeace… legends Bob Bly and Dan Kennedy… industry innovators like Ben Settle and Nick Usborne — just to name a few.

You’ll see what “A-level” clients need — companies like Agora’s NewMarket Health, The Oxford Club, International Living, Dent Research, Banyan Hill Publishing, and AWAI — all potential clients for YOU!

You’ll see what works and how it all works directly from your own “virtual copy chief” — Sandy Franks, with her 30 years of real-world marketing experience and multimillion-dollar campaign successes to guide, motivate, and encourage you…

You’ll be fed a steady stream of new and highly relevant “content” that will reinforce core copy basics and show you how to incorporate deeper “master” secrets into your writing.

You’ll be encouraged to do small, quick, daily writing assignments — a space ad… a quick email… a copy “bullet” — all aimed at improving your persuasive writing from one day to the next.

You’ll be breaking down the architecture of a winning control on a regular basis… studying the structure… so, when you sit down to write your first full sales promotion, a successful “structure” will be second nature to you.

You’ll meet professional writers and marketers via video and written interviews who will share their success habits, reveal what’s working for them in the marketplace right now, and give you their private tips on becoming a better writer.

You’ll have the chance to check out actual “hot seat” reviews, where you can watch experts take raw, first-draft copy… identify what’s working and what’s not… and brainstorm suggestions for improvement, a process most marketers do to strengthen copy.

And, while all this is happening…

You’ll be working on an “ascension” of real-world assignments — simulating today’s needs of actual marketers looking and watching for new talent.

You can even use the samples you create to build up a very impressive (and complete) portfolio!

Secrets of Writing for the Health Market
Everything you need to write powerful and effective copy for the huge and ever-growing $200 billion alternative-health-care market — freshly updated and revised. You’ll learn how to reach your prospect’s core desire… what voice to use… how to structure your offers… how to do research… how to market yourself to health companies… and much more. It’s all inside this comprehensive program.

Secrets of Writing Blockbuster Financial Market Controls
Write a successful financial letter, and the world will beat a path to your door. Few assignments pay better than a promotion for a stock market newsletter or trading service. This powerful program includes (among other things) interviews and audio transcripts with the top financial copywriters and marketers in the business: the late Clayton Makepeace, Parris Lampropoulos, Stephen Moulis, Paul Hollingshead, and others. There’s also a groundbreaking section on writing video sales letters for the financial market, as well as a bonus presentation from Stansberry copywriting superstar Mike Palmer on a “foolproof” technique for writing breakthrough financial promotions.

Secrets of Writing for the Self-Improvement Market
Not far behind the health and financial markets is the huge and growing self-improvement niche. This $9.9 billion market for motivational “self-help” programs and products that seek to improve us physically, mentally, financially, or spiritually is growing at a rate of 5.2% annually, and many AWAI members make a lucrative copywriting career out of writing nothing but promos for self-help products. You, too, can join them — once you know these secrets.

Copywriting for Nonprofits: How to Write Inspiring Copy for the Fundraising Market
Can you make money while helping your favorite cause? Many copywriters do — and, to the surprise of many, writing for the nonprofit market can be very lucrative… and, even more important, extremely rewarding. But, like most niches, this one has its own secrets… its own rules… and they’re all revealed in this popular program.

Secrets of Writing for the Catalog Market
Every day, thousands of catalogs are mailed in the United States alone — by smaller specialty boutiques, as well as huge national retailers. Online, customers have access to literally millions of catalogs, and they all need copy from skilled writers. Secrets of Writing for the Catalog Market gives you all the tips and techniques you need to write clean, concise, and riveting catalog copy. This program includes writing for online catalogs, with information from the late legendary copywriter Herschell Gordon Lewis and online training tutorials from Jay White.

Secrets of Writing for the Christian Market
Once you digest the fact that one out of three Americans will make a purchase in a Christian bookstore, it’s easy to understand why Christian consumers represent a $2.1 trillion market. And, it’s begging for good copywriters who understand how to “connect” with this special group of buyers. Writing for the Christian Market includes eight video tutorials and an updated list of very active Christian marketers and 10 current controls with analysis.

Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World
“Cause marketing,” as it’s become known, is one of the fastest-growing niches out there. In Copywriting for a Cause, we show you how to position yourself as a cause marketing specialist — helping companies around the world become better citizens, whether it’s helping the environment… helping the less fortunate… or encouraging growth and success in less-developed parts of the world.

Programs to Help You Become a Successful Business-to-Business Copywriting Professional

Modern B2B Copywriting
If you believe the B2B market is for you, then definitely check out this comprehensive program from Steve Slaunwhite — an award-winning marketing consultant and B2B copywriter who’s been writing for clients since the mid-1990s. B2B companies are often desperate to find skilled copywriters to write for them… writers who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Steve teaches you EVERYTHING you need to be a successful and thriving B2B writer — including a deep dive into each of the projects you’ll have an opportunity to write as a B2B writer: blogs and articles, case studies, white papers, B2B email campaigns, sell sheets, space ads, social media campaigns, video scripts, and more.

Plus, Steve shares with you his personal writing and business templates… a swipe file of dozens of the most successful B2B writing projects… along with his experience and expertise in this lucrative niche, which has many benefits, like these:

• Surprisingly little competition…
• A seemingly limitless supply of potential clients — over 240,000 U.S. and Canadian B2B companies with more than 50 employees… and many, many others with fewer employees…
• “No-hype” copy…
• Loyal clients willing to give you a steady stream of paid assignments…
• Terrific pay…
• Short, quick assignments…
• The potential to earn up to $2,000 in a single day…
• A lot less pressure to produce a control or hit a home run for your clients.

Email Copywriting for B2B Companies
In the world of B2B, there’s an often-overlooked writing specialty with massive demand for short projects that are easy to learn and fun to write…

B2B email copywriting!

And, everything you need to know to start making $800–$1,200 per day with this specialty is covered in Email Copywriting for B2B Companies by Steve Slaunwhite.

Steve is a Master B2B Copywriter who has worked with B2B businesses for more than 24 years… and he’s been writing B2B emails for over 17 years.

In this all-inclusive course, he’ll take you inside his own perfected business model. You’ll learn exactly how to write B2B emails, plan complete email campaigns for your clients, and get as many of these projects as you need.

Crash Course in B2B Content
Dive into the lucrative world of B2B content writing. Expert Gordon Graham will show you the top 12 content types in high demand by B2B firms and how to complete each one like a pro.

Loaded with examples and how-to resources — including exclusive step-by-step video walk-throughs — Gordon’s Content Crash Course is the fastest way to launch your career as a well-paid B2B content writer.

Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell
There’s one thing B2B marketers can never have enough of: new leads.

All businesses — business-to-business, especially — live and die by them. Without a constant flow of fresh, eager, prospective clients, sales dry up, and businesses go broke.

Now, you can be a savior to all of them!

With AWAI’s program from B2B Master Copywriter Steve Slaunwhite, you can help solve the number one problem every B2B marketer has by mastering the highly specialized and in-demand skill of lead generation.

In this exclusive program, Steve reveals…

• his personal step-by-step guide to building a successful lead-gen career, complete with everything you’ll need to understand the world of lead generation and why it’s so valuable to B2B clients.
• templates, tip sheets, and examples for creating outstanding lead-gen emails, sales pages, and web copy. You’ll be able to take on any project with confidence with these resources at your fingertips.
• big-picture strategies and tactics to make you look like a professional lead-gen consultant from the very start and keep you as a B2B marketing manager’s number one copywriting choice.

You’ll also get…

• an exclusive B2B lead-gen pricing guide, so you can put together project quotes effortlessly and command top fees. (Steve will even share the exact program he uses to turn around quotes for his clients in under 24 hours!)
• a real-world project simulation… plus a “Portfolio One Sheet” tutorial from Steve. You’ll create a sample lead-gen copy package based on a project from one of Steve’s personal clients, complete with all the original notes and instructions. Then, he’ll show you how to make your sample work look great to prospective clients, so they’ll want to hire you right away.

With everything that’s included, you’ll be up and running as a lead-gen specialist in a very short amount of time. Plus, the sooner you get started, the sooner you’ll connect with the desperate B2B-marketing managers who need you to help them get more leads… and will gladly pay you top dollar to help them get results ASAP.

B2B Websites: Developing Content That Builds Authority and Generates Leads, Too
Far too many companies have websites that are out-of-date or uninspiring… and they’re looking for help to transform their sites into worthwhile destinations that inspire trust, authority, and sales.

That’s where you can help…

In B2B Websites: Developing Content That Builds Authority and Generates Leads, Too, you’ll work with successful B2B-website expert Dianna Huff. She’ll guide you through the process of creating great B2B-website content, from your first meeting with the client to the unveiling of the finished page.

Packed with examples, checklists, and proven how-to insights, B2B Websites invites you to learn to profit by giving B2B websites valuable makeovers.

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success
B2B-writing expert Casey Demchak has invented the ultimate door-opening project — key message copy platforms. These unique documents help businesses organize their marketing campaigns, so their messages are more consistent and effective. Along the way, they save time, save money, and discover a perfect writing partner for all their ongoing projects — YOU!

In this hands-on program, you’ll work with Casey to build your first key message copy platform… you’ll learn his proven talking points for closing new clients… and you’ll put yourself on an easy path to landing your first client and building the B2B career you want.

How to Write Online Video Scripts for B2B Companies
Online video is the latest trend in internet marketing — and B2B companies are jumping on it. One of the best ways for a B2B company to announce a new product or solution is to email a quick 8-to-12-minute video to busy business owners and purchasing managers for them to watch on the go. These “get-to-the-point” presentations save everybody time, cost very little to produce, have all kinds of inherent credibility, and, when properly executed, leave a very lasting positive impression. Luckily for you, this relatively new area of B2B expertise is wide open — and screaming for qualified copywriters who know how to write effective scripts!

How to Price, Quote, and Win B2B Writing Projects
With B2B companies needing an endless amount of marketing materials, the last thing you want is to be unsure when it comes to quoting the price of your services. With How to Price, Quote, and Win B2B Writing Projects, you’ll learn exactly what price to set for specific projects… how to handle price objections… how to put together a truly persuasive quote… how to follow up and land the project… and more.

How to Write White Papers That Command Top Fees
If you loved the challenge of writing essays and reports in high school or college, you’ll love writing white papers. But, unlike school papers, these can pay you up to $8,000 apiece! Simply put, white papers are 5-to-10-page documents that define a business or technical problem and present a new or better solution to that problem. And, they’re one of the most effective ways for a B2B company to promote its products.

Writing Case Studies: How to Make a Great Living Helping Clients Tell Their Stories
Some B2B-copywriting specialists make a very nice living from writing “case studies” alone. What are they? They’re simply business-oriented “stories” that show how a particular product or service has improved productivity, bolstered profits, increased sales, boosted employee morale, or saved or made money for the client’s customers. Best of all, for copywriters who know the secrets to writing them, these fun, super-quick projects can pay between $1,250 and $2,000 a pop.

Creating Email Newsletters for Professional Service Firms: A Step-by-Step Guide
By the time you finish this program, you’ll be able to develop and publish stand-out email newsletters for professional-service clients, earning thousands of dollars per month via a predictable, repeating income stream. The projects are short, competition is minimal, and the going rate is $900 each!

Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps
With this program, you’ll be able to kick-start your B2B-copywriting business with the help of Steve Slaunwhite, AWAI’s B2B expert. Steve will show you exactly — step-by-step — how to get B2B clients quickly, easily, and consistently. The strategies in Getting B2B Clients will help you find prospective clients and know exactly what to say to them.

Programs to Help You Meet the Ever-Growing Demand for Web-Based Copy

NEW! How to Use Copyediting for Career Advancement and Side Profit
Not all the money being made in the copywriting world is made writing new, original copy. Fact is, one of the MOST important members of any digital marketing team is the copyeditor — the expert who transforms good copy into great by making sure it’s clear, consistent, fact-checked, easy to read, organized, and error-free. And because EVERY piece of copy written by a copywriter passes through the hands of a copyeditor, the demand is huge. AWAI’s new and first-ever program on copyediting teaches you everything you need to know!

NEW! How to Write Video Scripts
No doubt about it — one of the hottest trends in marketing these days is video. With 86% of businesses uploading an average of 18 new videos a month — and 66% of those businesses planning to maintain or even up their spend on video… video is becoming more and more of a “mainstay” in modern-day marketing. But like any other sales messaging — there’s video that works and video that doesn’t. And in this all-new AWAI program, you’ll learn the simple formula to writing videos that sell, so you can command the $200 to $500 “going rate” for every minute of scripted video!

How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success
Not only will writing a blog help you write more and become a better writer faster…

But by learning the very simple secrets to writing a blog, you’ll have one of the most in-demand skills in the copywriting world today…

A writing skill that is one of the fastest paths to earning thousands of dollars in monthly writing fees and retainers writing blogs for businesses…

And thousands of dollars more in passive income from your own blogs.

What’s more, blog articles are one of the easiest forms of persuasive writing to learn… which means you can be up and running as a professional writer in no time…

And with How to Write Blogs for Yourself and Clients, you’ll be learning from AWAI master instructor Heather Robson as she shares the top insights and secrets from some of the BEST bloggers in the industry!

Blog Writing Pro Master Class
Join blog writing expert Heather Robson for a LIVE, five-day training where she’ll walk you through the entire blog writing process from A to Z… and you’ll come out the other side with a polished blog writing sample of your own!

You’ll learn how to come up with powerful ideas for your blog, what the most popular blog formats are, how to write killer headlines and subject lines, how to craft strong leads for your posts, and how to engage your readers from beginning to end.

All of this information combined with Heather’s step-by-step instructions as well as feedback on YOUR writing will get you up and running as a blog writer in as little as a week.

How to Write High Impact Email Campaigns
One of the best and easiest ways to break in as a copywriter is to learn the secrets of writing great marketing emails — for the simple reason that emails get read! Many companies send one, two, three emails per day to various lists. And rarely is any one email repeated. That’s a lot of emails! Which is why many companies hire copywriters on retainer — just to keep up with all the emails that need to be written.

We recently released a very affordable, self-paced email-writing program called How to Write High Impact Emails — written in collaboration with one of the best email writers in the industry today, Guillermo Rubio. It covers everything you need to know — from writing subject lines that get noticed… to an all-important “call to action” that gets results…

Plus, we’ve loaded the program with plenty of real-life samples and exciting bonuses to make the learning easier and faster.

RECENTLY ADDED! How to Write Engaging E-Newsletters
Newsletters have always been — and still are — one of the best, most effective, and most personal ways for businesses to engage and keep connected with their customers.

A great newsletter gives customers valuable information they can use while alerting them to offers, products, and deals they might be interested in.

And for writers — there’s nothing like having a few newsletter clients in your back pocket! They make for steady writing gigs and great retainer deals — and once you know the secrets to writing an effective e-newsletter — they take up very little of your writing time.

In How to Write Engaging E-Newsletters, Pam Foster, AWAI’s Learning Chief (herself a professional newsletter writer for more than 25 years!) shows you step-by-step how to write and assemble effective newsletters for any client in any niche.

The Ultimate E-Newsletter Cheat Sheet Library
E-newsletters are in huge demand these days as the best, easiest, and most cost-effective way to keep customers engaged and buying more.

In The Ultimate E-newsletter “Cheat Sheet” Library, you’ll get real-life examples of each newsletter “type” and “element” as well as expert commentary on what works and why it works from Pam Foster, one of the top business newsletter writers in the country.

Pam has written literally hundreds of newsletters over the past four decades, so with her cheat sheets at your fingertips, you’ll cut hours off your writing time every time you sit down to write an e-newsletter — just as she does.

And instead of getting hung up on where to begin…

You’ll be able to quickly choose which of the main “types” and “elements” you want to include in your newsletters… so you never have to start from a blank page again!

How to Write High-Value UX Copy
No question about it — UX copy is what clients want in this new era of digital marketing. Copy that’s not only welcoming and easy to follow but delivers a great “user experience” for customers when they visit websites, receive emails, or engage in company content.

And once you can say, “I’m a copywriter specializing in UX copywriting” — well, your stock goes through the roof with clients!

In How to Write High-Value UX Copy, UX copywriting pioneer Heather Robson will show you how to shift into a user experience mindset, the core principles that underpin all great UX copy, how to apply those principles to all projects, and much, much more.

The Digital Copywriter’s Handbook
Writing digital copy is NOT the same as writing offline copy. There are key distinctions that can spell the difference between success and disaster. So, digital-copywriting expert Nick Usborne has agreed to reveal all of his secrets in the most comprehensive program for writing top-notch, blockbuster digital copy in record time — regardless of your experience. The Digital Copywriter’s Handbook includes 12 video training tutorials, 12 essential digital templates, and a mini-library of supplemental resources Nick has put together to make getting started even easier! Plus, Nick has included an extra bonus video, where he walks you through how to land digital-copywriting clients.

Ryan Deiss’ 6-Hour CVO Expert Training
Learn Ryan Deiss’ million-dollar secrets for designing, writing, and optimizing powerful, automated sales funnels for your clients. He gives you in-depth explanations, live case studies, blueprints, and even the fill-in-the-blank templates you need to re-create his “customer value optimization” (CVO) funnels. In just six hours, your web-marketing expertise will expand substantially. You’ll have an in-demand but relatively rare skill that makes you the “go-to” expert… and allows you to collect three paychecks for every project, significantly increasing your bottom line — and your client’s!

Marketing with Video Online for Profit
Online video has become a major tool for direct-response marketers. This is nothing short of a gigantic opportunity for you to cash in — by quickly establishing yourself as an expert in this exciting, here-to-stay niche. And to help you, AWAI has teamed up with Jessica Kizorek, one of the most experienced, knowledgeable, and respected video-marketing experts in the industry. You’ll learn everything you need to know to market your own line of promotional videos, including how to…

• plan a video from start to finish,
• write a video script,
• storyboard a video script,
• shoot a video and make it look professional,
• edit a video to make sure it’s persuasive and compelling,
• distribute a video online for maximum marketing exposure, and
• contract your services.

And, to make this a truly interactive experience, Jessica has included dozens of hands-on exercises, hundreds of real-life examples, and 19 video tutorials. Don’t miss out on this income opportunity for copywriters!

Site Audits Made Simple — “Consult” Your Way to Lucrative Web Copywriting Projects
This innovative program shows you how to educate clients about the web-content opportunities they’re missing… and then get hired to fix them!

In this hot consulting sector, you can easily earn $2,500 or more by diagnosing a “sick” website, and then make even more money by “healing” it with your web-copywriting skills. You’ll learn how to conduct a professional review of how the client’s web content performs to drive traffic to their site and drive sales activities — and then how to help your grateful client achieve their marketing goals.

Working Effectively with Web Clients: 7 Steps to Making Sure They Love You and Continue Paying You the Big Bucks
To write great web copy for a client, you need to know the structure of a successful website: the role of the homepage, what landing pages must do… and how to make it easy for the web surfer to find and buy products. With Working Effectively with Web Clients, you’ll be able to guide your clients through the critical considerations and decisions involved in creating websites that work, including…

• the value of site maps and knowing what purpose each webpage serves,
• the best way to work with web developers and graphic designers,
• why it’s crucial to have page layouts set before writing a single word of copy,
• the huge differences between traditional direct-mail design and design for the web user,
• how to optimize a website for multiple audiences,
• navigating visitors through multi-page sites, getting them to their destinations quickly,
• the pros and cons of pop-up boxes,
• appropriate, action-oriented links that convert more visitors into buyers,
• the best way to identify search-engine keywords, and
• how to write “behind-the-scenes” copy for search engines.

Once you know the “inner workings” of a successful website that sells, you’ll not only write better copy for any website but also provide a much-needed “value-added” service to your clients.

How to Price and Land the Top 7 Web Copy Projects
AWAI’s report How to Price and Land the Top 7 Web Copy Projects takes the fear and anxiety out of pricing your online writing jobs.

In this report, Rebecca Matter carefully breaks down the most common types of web-writing projects into their individual components and then gives you a crystal-clear look at the standard fee ranges associated with each component and for projects as a whole.

How to Make Money as a Social Media Marketing Expert
YouTube… Facebook… LinkedIn… Instagram… Twitter — more and more, these and other social-media sites are playing a major role in how businesses connect with prospective clients. And, as a copywriter, you need to know the best strategies for using them. Let Nick Usborne guide you through the ever-changing social-media landscape, showing you exactly how you can use social media to position and grow your freelance business.

How to Build Email Lists — The Fastest, Easiest, and Most Profitable Way to Get More Traffic, More Prospects, and More Sales
In today’s marketing world, the size and health of a company’s list — the master file of their customers and prospects — can make or break a business. And, in How to Build Email Lists, you’ll learn this powerful, valuable skill from a master of the craft, Brian T. Edmondson.

By the time you finish this program, you’ll be able to…

• build a list in any market, for any client… or for yourself.
• get prospects interested in your client’s products and services. Brian will show you how to presell them on an offer… so that when you tell them to buy, they hit Order Now. His tactics will make selling easy and send your marketing response rates soaring.
• make money from email lists. Your clients will be amazed at what you can do with the names they already have, not to mention what you’ll accomplish with the new names coming in, once you shift your focus to generating profits.
• deliver more traffic where it counts. Brian’s got 12 super-effective methods to share with you, so you can deliver high-quality traffic on command and feel like a true internet genius.
• have clients send you fat checks and think of you as an irreplaceable asset. You’ll never need to worry about where your next client is coming from again — your existing clients won’t let you go!

More Exciting Ways to Parlay Your Writing Skills into Lucrative Streams of Cash

One of the great things about being a copywriter is that there are so many ways you can leverage this financially valuable skill beyond writing sales copy for clients.

Start your own business… write a book… help your community…

As an Infinity member you have access to programs that help you do all of it, including these:

Bob Bly’s Ultimate Guide to E-Book Writing Success: A Comprehensive Program to Writing and Selling E-Books for Profit
Author of more than 100 books himself, Bob Bly takes the small, closed industry of book publishing and turns it on its head. In less than four hours, he shares with you the exact model he uses to make hundreds of thousands of dollars a year — working only a few hours a week — writing and publishing e-books.

Write Your First Novel or Memoir NOW! A 12-Week Blueprint That Cuts the “How-To” Clutter and Helps You Get Your Book DONE
Celebrated and award-winning author Donna Baier Stein demystifies the novel-writing process in this comprehensive program. You’ll learn how to quickly and simply write a novel that’s polished and — most importantly — publishable. Donna’s process is fun and rewarding. And, it’s easy to follow. If you have an idea for a novel you want to write — or know an accomplished person who wants to write their life story — this program will help you. Simply follow Donna’s blueprint and the clear instructions that guide you through each step of the craft of novel writing… and you can have a complete book to show for your efforts before you know it!

Grant Writing Success: Opening the Door to Financial Opportunity
Here’s another great way to supplement your income while perfecting your copywriting skills — learn how to find cash for thousands of needy organizations by submitting grant proposals to any of the thousands of government and private foundations. This program, written by a grant-writing expert who’s successfully secured tens of millions of dollars in grants for over 30 years, shows you the secret structure to a successful grant application… plus, how to match nonprofit organizations with the proper funding organizations, how to set up a profitable little grant-writing business (for no money) in your home, and much more.

How to Successfully Write and Publish Children’s Books
Many AWAI members have told us they’d love to write a bestselling children’s book one day. It’s a competitive field, but we’ve recruited some of the most successful published children’s book writers in the business to reveal all their most powerful secrets about breaking into this fun and rewarding genre.

Desktop Marketing for Success, Independence, and Income
So many businesses out there are screaming for people who can do more than just write great sales letters. They also need space ads, press releases, newsletters, and website content. Desktop marketer Donna Doyle shows you, step-by-step, how to cash in on all this “hidden” demand… and how she was able to make $156,250 in one year working five hours a day with just a phone, a computer, and some basic copywriting skills.

How to Write Your Own Money-Making Websites
As a copywriter, you already know how to write copy that sells. Why not do it for your own website — and generate thousands of dollars a month in easy, passive income?

Now you can… with website expert Nick Usborne’s unique program that walks you through the process of turning any hobby, interest, or passion you may have into a fun and profitable website and business.

You’ll learn how to structure a simple site, so it’s up and running quickly, load it with exciting and sales-oriented content, and drive people to your site without spending a fortune. Plus, by using Nick’s proven “affiliate marketing strategy,” you can make thousands of dollars a month without having a single product of your own to sell. No selling… no shipping. You just guide people from your site to the sites of companies with relevant products to sell — and get paid for every sale!

Information Marketing for Freelance Copywriters
“A-list” copywriter Bob Bly says, “Online information publishing should be every freelance copywriter’s second business.” This AWAI information-publishing course shows you how to generate a second income fast using your “95% Advantage.”

Bob Bly’s Information Marketing for Freelance Copywriters is a complete walk-through of Bob’s personal info-publishing business.

You’ll get step-by-step guidance and examples, and even see and study Bob’s own profitable info products. In short, you’ll have everything you need to easily replicate Bob’s process and keep your info-publishing business simple — and your success predictable.

Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit
It’s the ideal “part-time job” for any AWAI member — and a great way to generate extra money while perfecting your craft. Simply offer your services as a “researcher” to working copywriters. There’s a huge demand, the pay is good (as much as $50 an hour just to “surf the web”), and you learn while you do it. This program — which is being snapped up by AWAI members at a record pace — gives you all the secrets and shortcuts to generating top-notch research on any topic… and shows you how to get hired by working copywriters! Plus, Infinity members can use the program to learn powerful researching tricks for their own writing projects!

Secrets of Becoming a Publicist: A Simple, Step-by-Step Guide to Boost Your Income and Enjoy the Satisfying and Exciting Life of a PR Pro
The persuasion skills you master as a copywriter aren’t just for selling products and services. You can also use those skills to generate publicity and reshape public opinion on behalf of businesses and community groups, large and small. Press releases, letter campaigns, awareness programs — they all require persuasion to succeed.

As a copywriter, you’re just the person to deliver the “power of the press” (and internet!) to clients looking to improve their image and boost sales — quickly and cost-effectively.

Running a PR business is a perfect spare-time business for copywriters who want to expand their services… create a new stream of income… help businesses grow… and have some fun. It’s inexpensive to get started… and much easier than you may think. AWAI teamed up with PR pro Melanie Rembrandt to create a step-by-step guide that gives you everything you need.

Self-Fulfilled: How to Be a Writer and a Publisher
Whatever your passion, you can immerse yourself in it AND make a six-figure income. This program is full of practical publishing ideas and case studies that could be your direct ticket to the fulfillment you’ve always wanted in life.

The Pro Resume Writer Program
Resume writing is a popular “side business” among AWAI members — and this program gives you everything you need to start and run a successful spare-time, or full-time, resume preparation service. With our detailed guidelines, writing resumes is fun, quick, and easy. And guess what? With so many people looking for jobs these days, the demand has never been greater!

Speech Writing Success! The Craft and Business of Speech Writing
It’s not just politicians who hire speechwriters. Lots of businesspeople who don’t have the time (or skill) to write their own speeches would gladly pay you to do it for them. Speech writing is in big demand and pays well. Plus, many of our core copywriting principles go into writing a great speech! With Speech Writing Success! The Craft and Business of Speech Writing, you can start capitalizing on this underserved market right away. You’ll learn how to find your client’s voice… research methods… the five rules of engagement… and much, much more…

Programs for Helping You Become a Better, Well-Rounded Writer

Copywriting Genius: The Master Collection
Over 60 blockbuster promotions — complete with a detailed “page-by-page” analysis of what made each letter work so well… and an in-depth interview with the letter’s copywriter, where private writing techniques are discussed and many personal secrets are revealed. There’s no better way to know what’s working in the mail… why it’s working so well… and “steal” a secret or two… from some of the best writers of some of the most successful promotions ever.

Plus, you get 20 “$20K Secret” detailed reports — big secrets the writers used to boost response. (We call it a “$20K Secret,” because we honestly believe each one has the power to boost your letter’s response rate enough to earn you $20K or more in royalty income!)

Herschell Gordon Lewis’ “Creative Rules for the 21st Century”
The late Herschell Gordon Lewis was a legendary copywriter. In his last program for AWAI, he discussed the “new rules” of copywriting as they apply to an ever-changing marketplace.

Some of what you’ll learn: “three little words” that immediately melt the reader’s objection to a statement he might otherwise reject… the 10 “guaranteed” letter-writing rules (including how never to begin your letter)… 10 phrases that automatically suggest a benefit to your reader — without actually saying it… the best phrases to use to promote a more positive reaction in your reader… and much, much more. No copywriter, new or seasoned, should pass up this opportunity to benefit from Mr. Lewis’ 40+ years of direct-marketing experience and success.

The Legalities of Copywriting Made Simple
Many AWAI members asked us for this: all the dos and don’ts when it comes to the legalities of copywriting and the direct-mail industry. What you can and can’t say… what kind of backup you need to support various claims… rules on testimonials and endorsements… and much more.

These days, you have to be more careful than ever when it comes to what you can and can’t say in support of a product or service. And, the rules concerning financial copy are entirely different from, say, the rules for health copy… or fundraising promotions… or even consumer-product letters. So, we did what our members have been asking us to do for years: With the help of Agora Inc.’s legal department, we’ve assembled the ultimate (and perhaps only) “layman’s guide” to avoiding legal pitfalls with your copy.

For a copywriter or direct-response publisher, this powerful resource is as crucial as a dictionary or thesaurus.

Writing Great Leads — Erase Your Blank-Page Panic for Good!
Developed by Master Copywriter John Forde, Writing Great Leads will help you narrow your headline choices to just one of six powerful types… write the perfect opening sentence, so your target reader finds it irresistible… and successfully reach any kind of audience, regardless of whether you’re writing for the health, financial, or business-to-business markets.

If you’ve been struggling to come up with the right headline and lead, Writing Great Leads is the perfect solution. With it, in a matter of just a few days, you’ll be able to eliminate the frustration, worry — even panic — when it comes to writing those critical first few sentences and paragraphs.

Programs for Growing Your Business and Getting New Clients

Your No-Stress Method for Getting Clients: 26 Field-Tested Strategies for Introverts, Extroverts, and Everyone In-Between
Whether you’re someone who loves putting yourself out there and talking with people… or you prefer to stay hidden behind your computer screen… or even if you’re somewhere in the middle… in this program, you’ll find proven client-getting strategies you’re comfortable using and that suit your personality.

These methods are taught by some of the most in-demand copywriters working today, who use them personally to find and land high-paying clients. You’ll hear from “A-listers” like Bob Bly and Nick Usborne, and successful AWAI members like Steve Maurer and Heather Robson, as well as many others who’ve mastered the art of getting clients.

Their methods are easy to use — even if getting clients has been a sticking point for you before. And, many of the experts have included additional resources like checklists and templates to support your efforts.

Best of all, it takes only ONE of these strategies to start landing great clients and earning steady writing fees.

Virtual Business Building Intensive On-Demand
AWAI’s Virtual Business Building Intensive On-Demand is a proven training method you can use to build a successful freelance business in less than 30 days.

This is your rare chance to have seven business-building coaches lead you step-by-step through the process of launching a writing business that attracts clients who desperately need and want your services — all from the comfort of your own home.

You’ll choose your niche, build an online presence with LinkedIn and your own impressive website, begin attracting a steady stream of prospects, learn how to close them into clients, negotiate higher fees, and much, much more.

Watching each session and following the experts’ guided instructions will remove any guesswork as they show you the exact strategies they personally used to build successful writing businesses. Follow along, and you’ll be launching your freelance-writing business in just 30 days.

Freelance Writing Business Success
Specific answers to hundreds of questions about starting, running, and marketing your own $100,000-a-year, freelance-writing business — all in one place.

Nothing is left in doubt… everything from information about setting up your home office and business structure to organizing your Swipe File and negotiating fees. Checklists, step-by-step systems, and articles from Master Copywriters are included. Recently updated with numerous suggestions for marketing your new freelance business in a variety of media, both offline and online. Avoid years of trial and error and start your freelance business on a solid foundation. No copywriter should begin their career without this invaluable resource.

Essential Templates for Your Copywriting Business
Win and manage projects like a pro with these ready-to-use documents.

Successful writers know building a great copy career involves more than simply writing good copy. You also need to be able to interact with your clients like a professional and properly manage the administrative and “business end” of all your projects. And, the fastest way to ensure you look like a pro, right from the start, is with AWAI’s toolkit, Essential Templates for Your Copywriting Business.

You get every business-critical document and ready-to-use template working copywriters need, including a new prospect-intake checklist… a fee schedule… an invoice template… a project time-frame reference sheet… a copywriting-quality checklist… a prospecting-email template… a website home-page checklist… and much more!

Getting Your First Client
Many AWAI members have landed their first paying client just by following the simple and proven roadmap outlined in Getting Your First Client. They’ve gone from total beginners to fully booked calendars. And, nothing about their success was accidental. It’s all available to you here, using these tools to launch your writing career.

AWAI’s Simplest Guide to Pricing Copy Projects
Pricing your copywriting services accurately, quoting projects, and talking about money with confidence are very important parts of running your freelance business. But, if you’ve never run a freelance business before… or “talking numbers” has never been your strong suit… or you don’t even know what ballpark to start in… then AWAI’s Simplest Guide to Pricing Copy Projects is the solution you’ve been looking for.

This is the comprehensive yet simple guide for copywriters who want to quote, price, and negotiate fees like professionals — without fear or emotion. Step-by-step, creative business expert and negotiator Ilise Benun will help you finally feel completely confident about running the “money side” of your business.

How to Choose Your Writing Niche: Your Step-by-Step Blueprint for Choosing a Profitable Niche That’s Right for You
No matter where you are in your copywriting career, you can start attracting your ideal clients faster by using the same marketing system Pam Foster used to land seven ideal clients in seven weeks.

Making the Leap: A Practical, Hands-On Guide to Getting From Wherever You Are… to the Freedom, Independence, and Financial Rewards of Living The Writer’s Life!
This special program shows you, step-by-step, how to go from working for someone else to being a successful, in-demand, freelance copywriter. It includes the seven-part video bonus series Fast Start Guide to a Thriving Copywriting Business, which prepares you for the day you confidently say, “I quit!”

Marketing Confidence: Learn to Love Marketing Your Business
Over a period of just a few days, you’ll learn how to market and promote your services… in a way that feels comfortable for YOU. Not weeks, or months, or years — days. Nick Usborne will give you the same exact approach he’s used to earn big fees and work with clients, all while having more free time to do the things that are important to you.

3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day
Transform the way you do business just three minutes at a time! Join the “likable expert” Michael Katz for a unique video-coaching series exclusively designed for busy writers.

In 3-Minute Marketing: Bite-Sized Strategies to Build Your Freelance Business in Just 3 Minutes a Day, you get 36 specially made coaching videos. From pricing to landing clients to ongoing marketing tactics, each short, powerful video will make running your business feel fun, easy, and natural.

“Seven Daily Habits of Successful Copywriters” Special Report
Every Master Copywriter has their very own secret or two for writing great copy… improving productivity… even for enjoying the writing process. We persuaded some of the most successful copywriters we know to share at least one secret that’s helped them get to where they are today. The result is this amazing little special report that will serve both as a great motivator… and your personal guide to success.

Bob Bly’s “Get Clients in 30 Days” Challenge
In this six-part teleconference series, Bob Bly and his expert guests show you not only how to get all the clients you need — but how to get the kind of clients you want, too.

Writer’s Starter Kit: Everything You Need to Set Yourself Up as a Professional Writer (in a Weekend!)
Now you can set yourself up as a professional writer — this weekend. The Writer’s Starter Kit is your step-by-step guide to quickly setting up and launching your freelance-writing business. It’s designed from the ground up to be the easiest, most accessible way for creative people like you to go from “aspiring” to “working” writer as quickly as possible.

You’ll see what things you need to get in place before you “open up shop,” like how to track your writing income and how to “officially” set up and launch your business.

You’ll decide which copywriting services to offer… what to charge… how to approach prospective clients (and where to find them)… and much more.

FastTrack to Pro: 21-Day System
Start getting copywriting clients and paid projects in 21 days with Ilise Benun, influential copywriting coach and mentor. Ilise gives you the exact steps real freelance writers use to find clients and get freelance-writing jobs. After the 21 days, simply repeat the proven process and bring more clients to you, when you need them.

Best of all, no more worrying if you’re doing it right. Follow Ilise’s instructions, fill-in-the-blank templates, and examples, as she walks you through exactly what she does — and what she’s helped other writers do — for more than 30 years: get clients.

What Copywriters Need to Know About Graphic Design

It used to be copywriters didn’t have to think too much about graphic design.

With the internet, that’s all changing.

These days, how your message “looks” can play a huge role in its success.

The good news for you is AWAI has relationships with some of the best in the business — and they’ve helped us give you everything you need, starting with…

Graphic Design Success!
Learning the simple, basic skills you need to be a direct-mail graphic designer, it turns out, is not as difficult as you might think. And, by adding this valuable service to your copywriting business, not only will you improve your clients’ chances of success, but you can also earn an extra $20,000… $40,000… even $60,000 or more a year.

AWAI’s Graphic Design Success is the only comprehensive program on direct-marketing design that shows you the five common elements of a direct-mail package and how to design them for maximum effectiveness… how to make the layout of a page “come alive” and grab your reader’s attention… the secret to stirring your reader’s emotions with typefaces, color, and graphics to get them in the “buying mood”… and much, much more.

By the time you finish this program, you’ll have real-world techniques you can use to design almost any project that comes your way. Best of all, you’ll know more about good direct-marketing design than 99% of the other freelance graphic designers out there.

The Copywriter’s Six-Figure Design Library
From designer extraordinaire Lori Haller — this is unlike any graphic design program we’ve ever created. In fact, it’s not so much a learning program as it is your own little graphic design “franchise” business. You simply decide what you want your sales promotion to look like — a simple letter, a special report, even a full-color magalog. Then you go to your Design Library, select from the 13 ready-to-go print formats, drag your copy into the open space, and… voilà!… you have yourself a professionally designed direct-response-marketing piece! Or, if you choose to focus on online copy design and layout, Lori has created templates for a landing page, sales letter page, sign-up page, order device, assorted banners and bursts, and much more.

Aside from all of Lori’s professional templates, you get complete instructions on how to use them… and all the tools you need to quickly produce lift notes, envelopes of all sizes, business cards, stationery, postcards, e-books, and premiums.

Programs You Can Use to Grow Your Business and Accelerate Your Success

Meditation for Writers: Accessing the Writer Within
Quiet your mind and unleash your creativity with the power of meditation. On this 21-day journey, Dr. Annette Annechild guides you through daily meditations designed to help you silence your inner critic, overcome writer’s block, and increase focus (and MUCH more). You’ll experience increased creativity and spend more productive writing time “in the zone”… while achieving financial success, personal fulfillment, and professional satisfaction faster. Create your ideal writer’s life just by popping in your headphones, closing your eyes, and letting Dr. Annechild’s rich voice soothe you into relaxation in Accessing the Writer Within: The 21-Day Meditation for Writers Program.

The AWAI Accelerated Income Goals System: A Guaranteed Approach to Perpetually Increasing Success
Ever wonder what separates regular folks from the ultra-successful? Fact is, the vast majority of the wealthiest and most successful people in the world aren’t any smarter than you or me — they’re just more focused on their success. And, whether they realize it or not, they’ve broken down many of the obstacles and roadblocks that stop most people from reaching their potential.

International-marketing expert and Master Copywriter Joe Vitale calls it “The Law of Attraction” — the simple idea that once you eliminate the five “roadblocks” secretly sabotaging your success, success can’t help but find you. And, in this special guide written especially for up-and-coming AWAI copywriters, he gives you a step-by-step plan for removing these obstacles from your life forever, once and for all opening the door to wealth and prosperity.

The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting
One of the many great things about being a copywriter is that you’re not limited to just writing copy. That’s because, as a copywriter, you have a very valuable skill: You are a master of the art of persuasion. And, that’s a skill every business needs — to sell products, attract new customers, motivate and teach employees, and so on. So, not only can you market your copy to businesses everywhere — but you can also market your knowledge.

Consulting, copy critiquing, training in-house copywriters and marketers, presenting at company events and sales meetings — there’s a huge market for all these things. In this e-book, Don Hauptman, direct-response copywriter, critic, consultant, trainer, and speaker, shows you how to turn the very specific and in-demand knowledge you have into an endless supply of “nonwriting” income.

How to Find a Mentor You Can Trust
Every successful person on planet Earth has had a mentor they can trust.

It’s an indispensable part of the formula for winning in life. And it’s a major part of the formula for winning with an online business and making a safe, secure, ongoing income.

Inside you’ll discover powerful, easy-to-apply secrets not only to finding a mentor who will help you succeed, but also to building a secure online business that will provide you a steady income month after month

“Power Start” Teleconference Series Recordings
We offered this motivational teleconference series a couple of years back, and you can use these inspiring sessions to kick-start your writing efforts anytime you need them!

Mark Ford (also known by his pen name, Michael Masterson) shows you how to organize your time more effectively and write more copy in a week than you ever thought possible — even if you’re holding down a full-time job. The late Chris Marlow shared her secrets for dialing into the niche that’s right for you. Bob Bly tells you how to do what he does best: get all the clients you’ll ever need. Then there’s a great little roundtable session to wrap everything up, where some of the most successful copywriting experts today lead you to the best-paying jobs in the world of direct response. No copywriter should be without these highly informative, easy-to-download audio files.

Build Your Freelance Website in Four Days
“Intimidating.” “I don’t know where to start.” “Too technical.”

Those are just some of the responses we’d expect to get when we say every freelancer must have their own website to promote themselves and their work. So, AWAI’s resident web guru, Rebecca Matter, got together with some of her best web-expert friends and produced a four-session (one hour each), step-by-step webinar series on how to build, write, and launch your very own website… for less than $100.

Just to be clear — this is not about the “theory” of building a website. It’s a roll-up-your-sleeves-and-do-it program where, at the end, you “flip the switch” and take your actual website — content and all — live on the internet. If you’ve yet to set up a website, one of the first things you need to do is watch — and follow — this amazing webinar series!

Profitable Freelancing: The Definitive Guide to Earning More Money From Day One
Nick Usborne, successful web copywriter, author, and coach, outlines nine groundbreaking strategies to “gap hunt” and maximize your income… be a constant marketer… build an audience of prospects for your website… use his innovative Step-Up Principle™ and Circles of Income Method™ to make every month your best month ever… and much more.

Plus, you get every special report, guide, e-book, and recording from the AWAI library.

Another $2,433 worth of resources (and growing), right at your fingertips:

• The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
• Great Leads: The Six Easiest Ways to Start Any Sales Message
• Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
• Copywriting Tricks of the Trade: 50 Essential Secrets That Every Copywriter Should Know
• Michael Masterson’s Personal Productivity Secrets: How to Accomplish All Your Most Important Goals
• Finding a Winning Tone, Style, and Voice for Your Copy
• How to Write a Book and Get It Published (audio)
• The Copywriter’s 7-Step Wealth-Building Plan: Turn Yourself into a MILLIONAIRE in Just 10 Years!
• 101 Story Ideas for Children’s Books
• The Secret of Capturing Children’s Attention
• A Secret Technique for Getting Your First Piece Published!
• Analyzing Response Rates
• How to Identify and Appeal to Your Prospect’s Core Buying Emotion
• The Power of the Offer
• 3 Emerging, Hot Opportunities for Freelance Writers Right Now
• Today’s Unexpected Opportunities for Email Writers
• A Quick Study in Microcopy for UX Copywriters
• 347 “Ready to Steal” Blogging Topics
• The Technophobe’s Guide to Launching a Blog
• Popcorn Content: The Craft of Writing Short-Form Content for Social Media
• What’s Trending on Social Media Today and How Can It Help You?
• An Introduction to Writing Paid Social Media Ads
• 51 Social Media Examples to Inspire Your Next Post
• Writing with CLARITY: How to Lower Your Flesch-Kincaid Score
• 40 Headline Idea Starters
• 80 In-Demand Copywriting Projects
• How to Safely & Quickly Change Careers
• B2B Industrial Copy Turning Knowledge into Cash

Now… I warned you… it’s a VERY long list 🙂

Including the new products we’ve added recently — that’s over $60,000 worth of self-paced training programs, books, teleconferences, webinars, and other resources…

All at your disposal, anytime you need them.

It’s just a matter of logging on to your myAWAI member page to select whichever one(s) you want at any given moment…

And it’s growing all the time!

Now, as a practical matter, there are some resources we regret cannot be included with Infinity…

They include such “limited participation” offerings as admission to live learning events… AWAI Certification Trainings, any programs that offer personal coaching, personal mentoring, copy review, or the AWAI Verified™ designation… as well as resources owned wholly or in part by our strategic partners.

Gets You Full Access Today!

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