Barney Davey – How to Find & Connect with Art Buyers Workshop | Digital Download
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Barney Davey – How to Find & Connect with Art Buyers Workshop
A sound pricing strategy is a key component to commercial success as an artist. The Goldilocks Theory is what you need. That is, you want your price to neither be “too high” nor “too low’. You want it “Just Right.”
When you price your art too high, you lose sales. When you price it too low, you lose profit. More goes into effective art pricing than some formula such as price-per-square-inch.
There Is No Catch
An artist asked recently to know the full price of the course. I replied it is the $14 as seen on the button above. That’s it. I want artists to be successful and know helping them with pricing is one of the best things I can do. Making the tools and information affordable is my way of helping. The small price shows you are serious. It also helps defray the cost of course and website maintenance. I hope you’ll join and get lots of use from this course.
You Cannot Afford to Price Your Art to Lose Money!
To make sure you price your art profitably, you must account for your cost of doing business and reflect it in your pricing. Your cost of doing business goes beyond your materials and marketing expenditures. It must include all your monthly, incidental and annual expenses.
How Much You Keep Is More Important Than How Much You Make
Pricing art is important. But, you need more data to make sound decisions on marketing, and expenses. You must know how your decisions affect other parts of your business. These calculators work together to help you get the big picture. I developed them with that in mind for you.
Introducing the Artist’s Annual Income & Pricing Strategies, Formulas & Calculators
This screenshot below is from annual income and pricing calculator. You can use it to determine such things as:
- Minimum price per piece to hit a desired income
- Adjust the number of pieces you need to sell to earn a desired income
- Annual income after taxes
- Monthly ongoing business expenses annualized
- Annual business and marketing expenses
- Annual miscellaneous expenses
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