Beast Analytics – Get to Know (& Use the Sh+t Out of) | Digital Download

Beast Analytics – Get to Know (& Use the Sh+t Out of)

Get ready to take on the future of Google Analytics!

Learn how to get set up, how to navigate the new platform, and where your favorite Universal Analytics reports live in GA4.

By the end of this course, you will feel confident in the data you are collecting and be able to leverage new features and functions of GA4.

Course Created with All Learners in Mind

• Video lessons accompanied by written instructions
• Worksheets to keep your work streamlined and recommended

Contents
Getting Started with Google Analytics 4

Welcome! Let’s do this thang 🤘🔥
Property & Stream Setup
Setting the Foundation of GA4 (Internal Traffic Filters, Cross-Domain Tracking, Data-Retention, etc)
The Skinny on GA4 Foundations!
Turning off Auto-Migration

Creating and Passing Events

An Overview of Enhanced Measurement
What Events Should You Be Tracking?
How to Create Events in GA4 (Ex. Tracking Email Clicks)
How to Create GA4 Events Using Tag Manager (Ex. Newsletter Signup)
Modifying Events in Platform
Tools for Documentation

Platform Overview – Primary Navigation

GA4 vs Universal Analytics (the where’s where)
An Overview of the New Navigation in GA4
Primary Navigation > Home (GA4’s Truck Stop)
Insights – Monitoring Site Stats with Machine Learning
Primary Navigation > Explore
Primary Navigation > Advertising (DON’T SKIP, ORGANIC PEEPS!)

The Reports – Secondary Navigation (Post-Jun 2023 Setup)
Post May 2023 Secondary Navigation Explainer

The Reports – Secondary Navigation (Pre-Jun 2023 Setup)

Reports Library – Creating Your Secondary Navigation
Secondary Navigation > Report Snapshot (The Overview of all Overviews)
Secondary Navigation > Acquisition Reports
Secondary Navigation > Engagement Reports
Secondary Navigation > Monetization Reports
Secondary Navigation > Retention Reports
Secondary Navigation > User & Tech Reports
Reporting on Enhanced Measurement Dimensions (Search Terms, Links, Videos, Files, etc)
How to Interact with Reports

Advanced Leverage of GA4

Getting Started with BigQuery
How to Use Looker Studio with BigQuery
Move Google Ads Report into Navigation
Using Audience Builder
Search Console Data in GA

Uses of Explore

Creating Custom Funnels in GA
Creating a User Flow in GA
User Explorer

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