Brennan Dunn – Mastering ConvertKit 2023 | Digital Download

Brennan Dunn – Mastering ConvertKit 2023

Build a ridiculously profitable online business with ConvertKit.

Mastering ConvertKit has helped 700+ creators go beyond the basics. Inside is everything you need to segment your audience, personalize your messaging, automate your funnels, and profit from perfectly timed and super relevant pitches.

• 20+ Hours Of Tutorials
  From beginning list segmentation to sending SMS messages in your automations, no matter your strategic goal with ConvertKit – you’ll learn how to reach it

You’re considering making the switch over to ConvertKit…

You know how important email marketing is for your business…

You want to send super personalized emails to your list…

You want to give your subscribers an incredibly rewarding and rich experience…

But here you are, sending one-size-fits-all newsletters and sales emails to everyone on your list with ¯\(ツ)/¯‍ results and lots of time spent running around on the content treadmill.

It’s easy to get overwhelmed by email marketing and automation. You’ve heard all the conference talks and podcast interviews touting how badass marketing automation is. You’ve read the articles about these businesses that have ridiculously sophisticated and sexy automation yielding even more ridiculous revenue.

But making email marketing work for your business? And ensuring you’re doing it right? Well, that can seem like a pipe dream. Instead, you’re…

• Staring at a hot mess of tags on your subscriber dashboard (“…am I segmenting correctly?”)
• Writing yet another broadcast newsletter and hoping your subscribers like and want what you have to say (going through your head: “this keeps my list warm, …right?”)
• And stressing over when you can justify doing another big launch so that you can get some much needed cash in the door.

Sound about right?

It’s one thing to have access to ConvertKit. But knowing what to do with all this power…?

For many of us, logging into ConvertKit with the goal of fully automating your business is a bit like walking into a big box hardware store and thinking to yourself, “I have no idea how, but I think it’s possible to build a house with all this stuff.”

Power drills, screws, lumber, and aisles and aisles of who knows what.

Or, in your case, visual automation rules, tags, custom fields, email sequences, delay timers, events, and on and on.

Over the years, I’ve helped thousands of marketers and business owners better understand how to better use email marketing through keynote talks, workshops, podcast interviews, in-depth articles, and my course, Mastering Drip.

And now that I’m happily settled on ConvertKit, I wanted to create the premiere training course for someone who wants to architect the right automated marketing for their business.

More than just technicals, included is an entire marketing framework

This course is not just how to use all the technical bits of ConvertKit.

Instead, it’s a complete tried-and-true framework on how to take your expertise and the products/services you have to offer, package it all up into a bunch of really smart automation that gets more subscribers onto your list, discover who your audience is and what they need from you, and consistently deliver highly relevant and personalized content and pitches at exactly the right time.

Quite the mouthful, eh? But the long and short of it is that you’ll be able to give your subscribers a much better experience – leading more of them to buy.

The course teaches the same framework that I’ve helped clients like Smart Passive Income, Copyblogger, and others use to take a systematic approach to how they deliver better, automated experiences over email using ConvertKit.

So if you’re struggling with not just how to use ConvertKit, but what you should be doing with ConvertKit, then this course is for you.

What’s Inside

Inside you’ll find upwards of 20+ hours of strategy and “over-the-shoulder” tutorials. And to help you maximize what you learn, I’ve included lesson notes, additional resources (like worksheets and shareable automations), subtitles, and transcripts with each lesson.

Module 1
Starting off on the right foot
In this module we cover the fundamentals of both ConvertKit and the best ways to use the available features. Here I make a case for the nurturing and pitch framework that 95% of online marketers should be using, and show you how to not only create your automation strategy – but also how to use this course to adapt your needs to this framework.

Module 2
Get even more subscribers using dynamic opt-in forms
Lead flow is the lifeblood of any successful online business. This module is dedicated to helping you get more subscribers each day through smart, segmented, and personalized opt-ins CTAs.

Module 3
Better understand your audience and their needs
Want to personalize your emails and sales pages? Then you first need to segment your audience. This module dives deep into how to profile your audience, segmenting them by who they are and what they need from you, along with lead scoring your best subscribers.

Module 4
Building trust with your audience
This module is all about building rapport with your audience by designing thoughtful and personally relevant onboarding and educational automations. More “Ah wow, this content is so great…” = More trust = More customers.

Module 5
More sales through personalized pitches
Getting your email list to buy from you is so much more than just hammering everyone with sales emails. It’s about sending smart, personally relevant emails to people when they’re ready to buy from you, and using segmentation to align what you have with what someone needs.

Module 6
Getting off the “email hamster wheel”
In this module, you’ll learn how to spend more time working on your business – and less time cranking out content to keep the lights on. I’ll show you how to set up evergreen “Shadow Newsletters” and leverage personal Offer Funnels to always pitch the right product to your subscribers, both over email and on your website.

Module 7
Doubling down on your success
From A/B testing to automatically pitching your audience on the products or services they haven’t yet bought, this module is dedicated to helping you increase customer value and optimize your conversion rates across the board.

Mastering ConvertKit is designed to work for you, no matter how much experience or time you have.

“Hours of content? I don’t think I have the time!”

No lie: this course is deep. It’s in-depth. It’s looong. But don’t let that worry you, especially if you’re just getting started with email marketing.

When you begin the course, I’m going to prescribe a set number of lessons for you. These lessons take just a few hours to go through and implement, but they’ll get you started with doing some basic segmentation and having some solid automation in place.

I don’t expect you to go through everything I’ve included right away. You’ll start with getting your basic building blocks in order, and over time you’ll layer on optimizations – like sending your subscribers SMS messages during a pitch sequence – that make what you have even better.

(Preemptive shoutout to that person who will binge all the material in one sitting. When you join, you get everything all at once. So enjoy!)

Everything the solo creator needs to make a living with email and ConvertKit.

• 20+ hour library of in-depth strategy lessons and video tutorials
• Action plans based on your business type
• Resources (worksheets, importable visual automations, etc.) to help you apply what you learn
• Bonuses: automation workshops, live strategy sessions, and interviews
• Optional: Get a full ConvertKit account and strategy analysis from Brennan

Should you join? Here’s what I think…

Not everyone is right for Mastering ConvertKit. And while I offer a full guarantee, I want to make sure I don’t waste your time.

You’ll love this course if:

• You want to maximize the performance of your ConvertKit account.
• You realize that throwing money at ConvertKit each month doesn’t guarantee the results you’re looking for. You want to learn and adopt a framework that’s tested, and are willing to largely follow that framework.
• You’re OK with strong opinions. I do think there’s a right way and a wrong way to do email marketing. And I do my best to back my opinions with as much hard data as possible.
• You understand the “bus problem.” If you (or whoever else helps you with email marketing) were to get hit by a bus, would your business, and your cash flow, continue humming along as expected? This course is designed to help you get there.
• You want to learn “over-the-shoulder” from someone who’s been selling with email for over a decade.
• You like specifics. And you don’t have much patience for “fluff”!

You’ll probably ask for a refund if:

• You’re hoping that buying a course like this will suddenly fix all your business problems.
• You don’t really have anything to sell over email, and you probably won’t anytime soon.
• You don’t use ConvertKit (duh!), or aren’t planning to anytime soon.
• You’re OK with how you segment your list, structure your automations, and think about email marketing and are unwilling to budge in the slighest.
• You’re thinking this course is about how to write persuasive sales copy. While that’s certainly something that’s essential to doing email marketing right, this course focuses on the technical set up and structure of your ConvertKit account, along with the strategy that ties lead generation, nurturing, and pitching together.
• You think tags are the bees knees, and can’t imagine segmenting your list without ’em (a bit of an inside joke you’ll understand once you dig into the course!)

Hi! 👋 I’m Brennan.

My name is Brennan Dunn, and I’m the creator of Mastering ConvertKit.

I’ve been dabbling in marketing automation for over 10 years now. First with Mailchimp, then Infusionsoft, later Drip, and now I’ve finally settled on ConvertKit. Over the years, I’ve spoken at numerous conferences, hosted workshops, and have appeared on dozens of podcasts extolling the virtues of email marketing done right.

Nathan Barry, a longtime friend and the CEO of ConvertKit, asked me to create a course comparable to my best-selling course on Drip, Mastering Drip, for his customers. A year later, that course now exists – clocking in at over 20 hours of in-depth lessons on not only how to use ConvertKit, but how to master email marketing.

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