Digitalmarketer – ECOMMERCE MARKETING MASTERY CLASS (PLUS CERTIFICATION)
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Description
WHAT YOU’LL LEARN IN THIS COURSE
THE ARCHITECTURE OF A SUCCESSFUL ECOMMERCE STORE
Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.
THE MOST EFFECTIVE TOOLS, WIDGETS, & SERVICES
Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You’ll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.
THE ECOMMERCE CONTENT AMPLIFICATION SYSTEM
Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.
MAXIMIZE SALES WITH ECOMMERCE EMAIL AUTOMATION
Get our top 5 tips for creating highly profitable email automation sequences, and discover how to use a “discount ladder” to maximize sales & revenue.
In this 4-hour course you’ll learn everything you need to know about how to make more sales and profit from your ecommerce store.
MODULE 1:
THE ECOMMERCE ECOSYSTEM
- 1 – What to Expect From This Course
- 2 – The State of Ecommerce
- 3 – Mobile Commerce: We’ve Gone Touch
- 4 – Understanding the Ecommerce Ecosystem
- 5 – Technology Stack: Ecommerce Platform
- 6 – Switching Ecommerce Platforms
- 7 – Technology Stack: Email Service Providers
- 8 – Technology Stack: Help Desk
- 9 – Technology Stack: Live Chat, Video and Other
- 10 – Analytics & Tracking
- 11 – Your Mission, Story & Purpose
MODULE 2:
CORE STORE ARCHITECTURE
- 1 – What is the Core Store Architecture?
- 2 – Key Content Assets
- 3 – More Information Pages
- 4 – The Post-Opt-In Thank You Video
- 5 – The Home Page
- 6 – A Deep Dive On More Information Page
MODULE 3:
GET MORE FROM YOUR STORE
- 1 – How to Get More From Your Store
- 2 – Proven Winners: Header
- 3 – Proven Winners: Footer
- 4 – Proven Winners: Home Page
- 5 – Proven Winners: Category/Store Pages
- 6 – Proven Winners: Product Details
- 7 – Proven Winners: Shopping Cart & Checkout
- 8 – 3rd Party Applications & Plugins
- 9 – Social Selling
MODULE 4:
EMAIL AUTOMATION SEQUENCES
- 1 – What Are Email Automation Sequences?
- 2 – The Pre-Purchase Email Sequence
- 3 – The Cart Abandonment Email Sequence
- 4 – The Post Purchase Email Sequence (Part 1)
- 5 – The Post Purchase Email Sequence (Part 2)
- 6 – Refining Your Customer Service
- 7 – Adding Package Inserts
MODULE 5:
CONTENT AMPLIFICATION & LIST NURTURING
- 1 – What is Content Amplification & List Nurture?
- 2 – Creating Content for Amplification
- 3 – Content Optimization
- 4 – Syndicating Content
- 5 – Content Optimization
- 6 – Creating Content Engagement
WHAT YOU’LL GET:
WHEN YOU ENROLL TODAY, YOU’LL RECEIVE INSTANT ACCESS TO:
- The Ecommerce Marketing Mastery Course
- 5 Core Modules
- 40 Video Lessons
- 7 Handouts (5 worksheets and 2 flowcharts)
- 5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
- A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Ecommerce Marketing Specialist
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
eñbooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
More Course: INTERNET MARKETING
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