Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
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Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
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Description
Finally, You’ll Have a Step-By-Step Plan For
Tracking, Measuring and (More Importantly)..
.Monetizing Social Media(HINT: It looks something like this…)
Social Diagram
You and your business are being talked about on social media… right now.
Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram..
…your prospects and customers have changed the way they voice criticism and praise.
They’ve also changed they way they find and consume information…
…and they’ve even changed the way they buy too.
Successful businesses must adapt their marketing to these changes.
What You’ll Learn In This Course
THE SOCIAL SUCCESS CYCLE
Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goalsand focus on the category that best fits your needs.
THE “10 MINUTE SOCIAL MEDIA AUDIT”
Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.
VALUE FIRST STRATEGIES
Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.
COMMUNITY MANAGEMENT
Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.
Social & Community Mastery Course Details
In this 7 hour course, you’ll learn exactly how to apply a social media strategy you’ll actually use in your business
MODULE 1:
START HERE
1: From The Author
2: Social Success Cycle
3: Social Media Marketing Goals
4: The Customer Avatar
5: Which Social Media Channel Is Right For You
6: Engagement vs Seeker Channels
7: 10 Minute Social Media Audit
8: Social Media Dont’s
9: When to Automate
Module 2:
SOCIAL LISTENING
1: Why Listen?
2: Social Listening Goals
3: Social Listening Tools
4: Social Listening Metrics
5: Social Listening Setup
6: Social Listening Keyword Planning
7: Tool Demo: Keyword Alert Setup
8: Listening Without Paid Tools
9: Using A Feedback Loop
10: Tool Demo: Tag And Task Setup
11: The 3-Step Social Customer Service Plan
MODULE 3:
SOCIAL INFLUENCING
1: Why Influence?
2: Social Influencing Goals
3: Social Influencing Tools
4: Social Influencing Metrics
5: Growing Social Profiles
6: Social Media Bouncing
7: Social Media Topic Map
8: 7 Blog Post Templates
9: Socializing Blog Content
10: Step 1 – Splinter
11: Step 2 – Visualize
12: Step 3 – Broadcast
13: Step 4 – Tag
14: Step 5 – Monitor
15: Step 6 – Schedule
16: Tool Demo – Edgar
17: Defeating The “Social Fire Hose”
18: Tool Demo – Facebook’s Boost Post Function
19: What’s Your SOP?
MODULE 4:
SOCIAL NETWORKING
1: Why Network?
2: Social Networking Goals
3: Social Networking Tools
4: Social Networking Metrics
5: What Is Media?
6: Long Tail Media Outreach
7: What Does Long Tail Media Want?
8: Networking By Topic Map
9: The “Short List”
10: Reverse Media Outreach
11: Staying Compliant
MODULE 5:
SOCIAL SELLING
1: Why Selling?
2: Social Selling Goals
3: Social Selling Tools
4: Social Selling Metrics
5: The Value First Strategy
6: Value First Offers
7: The Customer Journey
8: Content Segmentation
9: Segmentation + Retargeting
10: DEMO: Setting Up A Segmented Website
11: Content + Social Media + Ad Retargeting
12: Putting It All Together
WHAT YOU’LL GET:
When you enroll today, you’ll receive instant access to:
The Social & Community Mastery Course
5 Core Modules
62 Video Lessons
9 Handouts
5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Social & Community Manager
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
eñbooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
More Course: INTERNET MARKETING
Outstanding Course:TODD HERMAN 90 DAY YEAR 2016 & 2015 VERSION
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