DIRECT MARKETING ASSOCIATION – INTRO TO DIRECT MARKETING COURSE

DIRECT MARKETING ASSOCIATION – INTRO TO DIRECT MARKETING COURSE

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Description

Module Info

Gain an important overview of online and offline direct marketing channels – from print to web to social media. Explore the move toward integrated marketing and discover how direct marketing strategies can be used effectively in all media.

Course Info

Overview

Whether your focus is direct mail or print advertising, email marketing, mobile marketing or social media, expert know-how and skills are your #1 requirement. In this comprehensive program, you’ll get in-depth, step-by-step instruction from today’s top experts. To complete the DCMP, you’ll choose between an in-person seminar or ten 90-minute online modules, take an additional seven intermediate/advanced modules, then pass a certification exam covering all that you’ve learned. You’ll learn how to attract and keep new customers through all media channels that fall under the direct marketing umbrella. And you’ll come away with cutting-edge techniques to build your brand, create a truly integrated marketing effort, and increase your revenue.

Topics

•  360° knowledge of all marketing media and techniques
•  Practical skills to create and implement online and offline marketing campaigns
•  Effective multichannel marketing strategies that work
•  Social media know-how to best use Twitter, Facebook, mobile apps, and more

Duration

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
eñbooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.