Drayton Bird – How To Make The Cash Register Ring

Drayton Bird – How To Make The Cash Register Ring

**More information:

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Description

In this two-DVD set, Drayton gives you the answers – with examples.
You’ll see a seemingly endless parade of no less than 47 cases and examples from all business – financial, automotive, retail, travel, publishing, drink, IT, mail order speciality, charity, agriculture, property – even babysitting !

* Plan your creative better
* Brief others (or yourself) better
* Think up better ideas
* Write better
* Judge design better
* Evaluate creative better

‘Everything it promised to be..and more.
Critical information for anyone involved in marketing.’ – Joanna Johnson, Euromoney plc

Have you ever wondereed..
…how to get ideas?
…how incentives work – and which work best?
…what should go on (or inside) an envelope?
…how long copy should be?
…how many pieces should a mailing have?
…when gimmicks work?
…which emails pull best?
…how a television commercial works?
..which parts of a layout people look at?
…how you convince people you are really good?

‘Great work. Drayton has been there and done it. Only a fool would ignore his experiences.’ – Paul Dunn, Nielsen Media

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.