Ed Shiller – Maximizing Media Coverage

Ed Shiller – Maximizing Media Coverage

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Description

Ed Shiller – Webinar: Maximizing Media Coverage

In today’s world press releases and emails are often tossed aside without a second glance. To capture the media’s attention your pitch must be angled in a unique way. So, what steps do you need to take to get your story heard?

In this webinar, Ed Shiller a reputable workshop leader and communications strategist, as well the secretary on Essential Skills Ontario’s Board of Directors uses his extensive knowledge to give you insights, strategies and practical skills you can apply to enhance your communications effectiveness.

In this free one hour webinar, participants will learn:
• What makes a story newsworthy
• How to localize news releases
• How to use events to get your message heard
• How to use new media to increase your coverage
• How to write op-eds and articles for community newspapers
• How to excel at one-on-one interviews

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.