Extracting Structured Data from the Web Using Scrapy
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Description
Websites contain meaningful information which can drive decisions within your organization. The Scrapy package in Python makes crawling websites to scrape structured content easy and intuitive and at the same time allows crawling to scale to hundreds of thousands of websites.
In this course, Extracting Structured Data from the Web Using Scrapy, you will learn how you can scrape raw content from web pages and save them for later use in a structured and meaningful format.
You will start off by exploring how Scrapy works and how you can use CSS and XPath selectors in Scrapy to select the relevant portions of any website. You’ll use the Scrapy command shell to prototype the selectors you want to use when building Spiders.
Next, you’ll see learn Spiders specify what to crawl, how to crawl, and how to process scraped data.
You’ll also learn how you can take your Spiders to the cloud using the Scrapy Cloud. The cloud platform offers advanced scraping functionality including a cutting-edge tool called Portia with which you can build a Spider without writing a single line of code.
At the end of this course, you will be able to build your own spiders and crawlers to extract insights from any website on the web. This course uses Scrapy version 1.5 and Python 3.
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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