Facebook Blueprint Study Guide (2019 Update)
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Get Facebook Blueprint Study Guide (2019 Update) at Salaedu.com
Description
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W W W. M A R K E KO. C O M
Additional Resources
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Facebook Audiences
Core Audiences
Lookalike Audiences
Custom Audiences
Audiences along your funnel
Core Audiences Size 12
Reaching Multicultural Afnity Audience
More resources – Facebook Audiences
Audience Insights 12 Delivery Insights: Audience Saturation Overlap Audiences
2
Facebook People based marketing
What can you do with people-based measurement?
People-based Measurement and Planning in Action
Cookie-based reporting distorts campaign results and wastes ad dollars
3
Facebook SDK’
4
Ad Auction
5
Facebook Campaign Objectives
Campaign Objective: Brand Awareness
Campaign Objective: Reach
Campaign Objective: Trafc
Campaign Objective: Engagemen
Campaign Objective: App Installs
Campaign Objective: Video Views
Campaign Objective: Lead Generation
Campaign Objective: Messages
Campaign Objective: Conversions
Campaign Objective: Product catalog sales
Campaign Objective: Store visits 28
Facebook Ad Bidding Options
CPM (Cost Per Mille) bidding
CPC (Cost Per Click) bidding
Cost Per Conversion bidding
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Lowest Cost Bid vs. Target Cost Bid (Former: Manual vs. Automatic Bidding)
You can use Target Cost Bid for:
Forex Trading – Foreign Exchange Course
Want to learn about Forex?
Foreign exchange, or forex, is the conversion of one country’s currency into another.
In a free economy, a country’s currency is valued according to the laws of supply and demand.
In other words, a currency’s value can be pegged to another country’s currency, such as the U.S. dollar, or even to a basket of currencies.
A country’s currency value may also be set by the country’s government.
However, most countries float their currencies freely against those of other countries, which keeps them in constant fluctuation.
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