Hasan – Product Marketing Course

Hasan – Product Marketing Course

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Description:

Hasan Luongo is the Director of Growth Marketing at Voicea where he leads user acquisition, and activation on mobile and web platforms. Voicea is Hasan’s first B2B focused growth role, previously he lead growth at a few of hyper-growth consumer and marketplace startups, such as Honey, YourMechanic, and Homejoy.

Course Curriculum
Course Handbook

• Week 1. Marketing Funnels & Key Performance Indicators (KPIs) (349:39)
• Week 2. Customer Acquisition Channels & Search Engine Marketing (SEM) (320:18)
• Week 3. Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO) (325:59)
• Week 4. Customer Relationship Management (CRM), Email, & Marketing Automation (316:37)
• Week 5. Marketing Analytics, A/B Testing & Reporting (307:53)
• Week 6. Branding, Storytelling & Conversion Rate Optimization (CRO) (314:47)
• Week 7. Marketing Planning, Budgeting & Growth Hacking (313:10)
• Week 8. Final Presentations (237:16)

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.