HBR’s 10 Must Reads on Design Thinking by Tim Brown [Audiobook 1 M4A]
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Get HBR’s 10 Must Reads on Design Thinking by Tim Brown [Audiobook 1 M4A] at Salaedu.com
Description
Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: Identify customers’ “jobs to be done” and build products people love; Fail small, learn quickly, and win big; Provide the support design-thinking teams need to flourish; Foster a culture of experimentation; Sharpen your own skills as a design thinker; Counteract the biases that perpetuate the status quo and thwart innovation;
Adopt best practices from design-driven powerhouses. This collection of articles includes “Design Thinking,” by Tom Brown; “Why Design Thinking Works,” by Jeanne M. Liedtka; “The Right Way to Lead Design Thinking,” by Christian Bason and Robert D. Austin; “Design for Action,” by Tim Brown and Roger L. Martin; “The Innovation Catalysts,” by Roger L. Martin; “Know Your Customers’ ‘Jobs to Be Done,'” by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; “Engineering Reverse Innovations,” by Amos Winter and Vijay Govindarajan; “Strategies for Learning from Failure,” by Amy C. Edmondson; “How Indra Nooyi Turned Design Thinking into Strategy,” by Indra Nooyi and Adi Ignatius,” and Reclaim Your Creative Confidence,” by Tom Kelley and David Kelley.
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Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
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If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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