HigherLevels – SDR Accelerator

HigherLevels – SDR Accelerator

Become A Top SDR & Get Promoted To AE

Crush your number with proven strategies from top performing SDRs at the best sales organizations & get promoted into
a $140K+ AE role.

Program Overview

•  Prerequisites
  Upcoming or actively employed in SDR/BDR role
•  The goal
  Become a top performing SDR & get promoted to AE
•  Course length
  2-12 Months depending
on pre-existing SDR tenure

What is it? 
SDR Accelerator is an online course with live Q&A calls and a community of active top performing tech sales reps. It shows you how to become a top-performing SDR and get promoted to AE.

Who is it for?
SDR Accelerator is for anybody who wants to become a top-performing SDR and get promoted into an AE role. It works for anybody, so long as you’re currently an SDR/BDR.

How it works

Step 1: Coming in from ground zero?

Congrats! We have all the guidance you need to breeze through onboarding ahead of schedule and start crushing quota ASAP.

Step 2: Create strong SDR:AE relationships
Learn directly from various top AEs what they expect from SDRs, and how you can create & nurture strong relationships from the very start.

Step 3: Learn how to effectively prospect
Develop the tools and skills that are necessary for effective prospecting. Copy & Paste the strategies that top performers are using at the world’s best sales organizations.

Step 4: Build momentum & crush your quota
Shortcut your path to success with video training + coaching from top SDRs & AEs who will share their secrets and teach you how to systematize your workflows for success. No stone is left unturned.

Step 5: Prepare for AE
Step-by-step instructions on when & how to start preparing for the next step in your career as an AE. Lay the groundwork early so the transition becomes seamless.

Step 6: Get promoted to AE
Discover the tactics top candidates are using to get promoted at the best tech companies & take advantage of 24/7 live access to top performers & interview coaches who will guide you every step of your interview journey.

Here’s How You’ll Become A Top SDR & Get Promoted To AE

01 Starting Your SDR Journey

SDR Dictionary

The Schedule of aFully Ramped Top Performing SDR

Top Performing Ramping SDR (30-60-90 Day Gameplan)

Onboarding Tips for New SDRs

Staying Organized

Internal Networking as an SDR

How to Run Your First MEetings w/ AEs & Managers

Territory Assignment: Accepting the Cards You’re Dealt

Exercise: Understanding & Clearly Articulating Your ICP

SDR Dictionary

The Schedule of aFully Ramped Top Performing SDR

Top Performing Ramping SDR (30-60-90 Day Gameplan)

Onboarding Tips for New SDRs

Staying Organized

Internal Networking as an SDR

How to Run Your First MEetings w/ AEs & Managers

Territory Assignment: Accepting the Cards You’re Dealt

Exercise: Understanding & Clearly Articulating Your ICP

02 Territory Planning Framework

Territory Planning Deep Dive

03 Prospecting Foundations

Inbound vs. Outbound Leads

How to Prioritize Your Company’s Leads & Create a Lead Tier List

How to Conduct Account Research

How to Create a Report in Salesforce/Hubspot/Zoho CRMs

Example: Creating a ‘Closed Lost’ Report in Salesforce

Creating Lead Lists with LinkedIn Sales Navigator

04 Prospecting Tactics

Creating a Sequence Specific to Lead Type / Reports You’ve Created

How Messaging Changes from Inbound to Outbound

Finding Opportunities with Existing Customers

Live Chat Pouncing Strategies

How Email Prospecting Changes Based on Your Company’s Position

How To Take Advantage Of Extreme Events

05 Bonus Emails Deep Dives

Top Performing Emails from MongoDB

Top Performing Emails from MariaDB/PagerDuty

Top Performing Emails from Hashicorp

06 Cold Calling Masterclass

Cold Calling Opener: Inbound Leads

Cold Calling Opener: Outbound Leads

After the Opener: Lead a Cold Call End to End

Dealing With Objections: Mindset

Tactical Strategies to Overcome Objections

A Real Cold Outbound Call by Eric

Examples From Reps in Multiple Industries With Their Own Style

Exercise: Developing Your Own Cold Calling Script

07 Focusing on What is Actually Important

Signal vs. Noise

Don’t Put Anyone on a Pedestal

Communicating with AEs, Managers, VPs, and C-Suite

Preparing to be a Consistent Top Performer

Prioritizing Your Accounts

KPIs – Offense & Defense

Emulation – How To Find What’s Working

08 SDR: AE Relationship

Playing The Corporate Game

What AEs Expect From SDRs In A Partnership

Synergy Of A Great Working SDR:AE Relationship

How To Prioritize AEs (Who You Should Work With)

Handing Off Meetings To AEs (Meeting Opener Script)

How To Communicate With Your AEs

09 Planning the Seeds to Promote to AE

SDR Promotion Path

Identifying What Your Company Actually Cares About

What SDR Performance Metrics That Actually Matter For Promotion

Internal Networking Done Right

Should you Promote to AE Internally or Externally?

Common Mistakes & Pitfalls

10. AE Interview Process Deep Dive Recreation

Internal vs. External AE Interview Overview

Competing Against External Hires

Recruiter Interview Example

Inside Sales Manager Interview Example

AE 1 on 1 Interview Example

VP of Sales Interview Example

How To Run A Discovery Call (A-Z Script)

Discovery Call Interview Example

Recapping the Most Important Takeaways

Watch This When Things Feel Tough

11 Mindset: Staying Sane In Tech Sales

Dealing With A Bad Boss

Overcoming The Fear of Cold Calling

Ups & Downs

Dealing With Rejection

Dealing With Burnout

Instructors

Eric Finch
2X Presidents Club, Strategic Account Executive, Global #1

Kris Hari
Presidents Club, Top SMB/Mid Market Account Executive, Ex SDR Manager

Ryan Crandall
Ex-Lead Account Executive, 10+ Years of Tech Sales Recruiting Experience

Connor Murray
5X National MVP At Oracle, Top Enterprise AE, Promoted 5X, Ex SDR Manager

Benjamin Michaelis
Broke In W/ No Degree/Experience, Went SDR To AE In 11 Months, Now AE at AWS

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