Jacob Fu – THE NO-BULLSHIT GUIDE TO WORKING WITH BRANDS
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Jacob Fu – THE NO-BULLSHIT GUIDE TO WORKING WITH BRANDS
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Description:
Let’s get get straight to the point. There are countless e-courses, e-books, and resources out there about blogging so why should you even consider taking this course? If I can be honest with you, I really didn’t want to put this course together. Nowadays, e-courses are an easy way to make money off of the dream of becoming a full time travel blogger. I’ve heard so many friends and colleagues who have purchased courses only to find out that there was no useful information in there or it was a lot of fluff material.
As we continued to grow our business, we had more and more people ask us about how we work with brands. I started coaching a few people on my spare time, and after they started seeing success in their business, they urged me to consider sharing the same stuff I taught them. So here I am with my very first e-course.
TAKE YOUR BUSINESS TO THE NEXT LEVEL
My wife and I co-founded Local Adventurer, one of the largest travel blogs in the world. When Esther started the blog, neither of us realized that this was even a viable career. She continued to focus on creating quality content and building an audience, but even then, it wasn’t bringing in any significant revenue. That’s when I decided to join her full time.
My background is in sales and account managing, but when I joined Esther, I knew nothing about the blogging world. Over the years, we’ve worked with hundreds of brands and through a lot of trial and error, we’ve honed in our sales process. In 2017, we made over six figures, and in 2018, we’re tracking to increase that number by at least 50%.
No matter why you started your blog or what size it is now, this course will help you monetize all the hard work you’ve put into it. I’m excited to get the opportunity to share our sales process with you and it’s something I’m truly passionate about. I want to enable you with tools to help you reach your goals, whether it’s to grow your side hustle, make the leap to become a full-time travel blogger, or just continue to improve upon your existing business.
Starting a podcast is challenging enough, but trying to create income from this medium has been very daunting. Not many people know how to get sponsors from a podcast, especially when it is brand new. Finding Local Adventurer’s e-course has been the best thing that has happened to my business. I have always been terrified of approaching and pitching sponsors, let alone doing phone calls! Jacob explains the process from pitching to negotiating that made it simple and easy to understand.
The first week I watched the e-course, was also the first week I got my first payed sponsorship! And today, I am able to create income with my travel podcast because of Jacob and Esther’s incredible course! This e-course is not just for bloggers, it is for any business that needs effective sales strategies. It is the best purchase I have made for my business and if you follow Local Adventurer’s e-course, you will be above and beyond a lot of people in your industry.
Debbie, The Offbeat Life
THE REALITY OF BLOGGING
The reality of blogging is that it’s not just an endless vacation. We’ve worked hard at building our blog and still spend countless hours behind the computer editing, writing, marketing, emailing, and selling. There’s always something new to learn to help grow your business.
Even those who are able to build a following can’t necessarily make a living off it if they don’t know how to build partnerships and work with brands. That is what we’ll be focusing on in this course.
WHAT WE’LL COVER
This e-course focuses on working with brands and the sales process. It will help you:
- Understand How You Can Make Money
- Prepare to Reach Out to Brands
- Build a Media Kit
- Work on Your Portfolio
- Decide How Much You Should Charge
- Find the Right Contact
- Create Email Templates
- Prepare for a Call with a Potential Client
- Teach You How to Present Your Pricing and Negotiate
- And More…
You can get a glimpse of the course outline below. You’ll also get a look behind the scenes of how I work with brands and my sales method.
As you go through the course, I’ll be available to answer any questions you may have! On top of that, I’ll be doing webinars, Q&As, and we’ll continue to improve the course. If there is a common question or a section that people are confused about, we’ll be updating the course with new content.
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Preview
Introduction (1:49)
- Assumptions (1:30)
- Expectations v Reality (1:28)
- Skills You Need (1:16)
- Costs to Running a Blog (1:27)
- Intro (0:30)
- Ads (1:20)
- Affiliate Sales (2:54)
- Sponsored Content & Misc (2:26)
- When Am I Ready to Work with Brands? (0:56)
- How to Put Together a Media Kit (5:10)
- Building a Portfolio (0:51)
- Strategize Your Portfolio (1:43)
- Where Do I Even ? (1:28)
- Basic Principles About Pricing (2:23)
- Building Your Pricing Sheet (0:51)
- Link, Don’t Attach (0:39)
- The Cons (or are they Pros? (0:37)
- Where to (1:54)
- PR Companies (1:15)
- Destinations (0:41)
- Email Tools (0:32)
- What to Expect (0:51)
- Your Initial Email (2:47)
- Gmail Canned Responses (0:52)
- Intro (0:25)
- In Exchange (2:28)
- Negotiating When You Reach Out (1:24)
- Negotiating When They Reach Out & How You Should Pitch Rates (4:51)
- When to Say No (0:42)
- Press Trips (1:07)
- Preparing for the Call (1:15)
- Intro (0:46)
- How to Handle the Call (4:07)
- Follow Up After the Call (0:28)
- Intro (0:18)
- Lessons I’ve Learned & Best Practices (3:41)
- Tips for the Contract (1:51)
- Collecting Payment (1:54)
- Sending Deliverables & Numbers (0:43)
- How to Get the Company Back Again (0:44)
- Closing (0:30)
- Introduction (0:14)
- Josh McNair | California Through My Lens (11:47)
- Mari Takahashi | AtomicMari (10:25)
- Veronica Homes | IZEA (11:36)
- Debbie Arcangeles ? The Offbeat Life Podcast (14:27)
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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