Jeff Baker – BakerSEO Search Engine Optimization | Digital Download

Jeff Baker – BakerSEO Search Engine Optimization

The SEO course that teaches you the 5% of SEO that generates 95% of results
I spent over a decade learning how to teach just what you need to know to generate results. No wasted time.

• Do you believe SEO can be easily learned to generate organic traffic?
• Do you believe that you can get 10 years of SEO experience in 9 hours of training?
• Do you believe there is a course designed to plug & play SEO concepts to your business as you learn them?
• Do you believe that there is an SEO course that can be pain free & fun?

After asking a bunch of people, here’s the 6 biggest problems (that you’re probably familiar with!) with learning SEO online.

1. You don’t learn the 5% of SEO that actually creates organic traffic.
2. You learn concepts that are unnecessarily complex. Most courses lean heavily on technical SEO concepts that you will rarely use.
3. You don’t know where to start when you finish the course. You literally do not know how to apply the information.
4. You don’t get tools and templates (that make SEO super-simple) for everyday use.
5. You don’t get access to your instructor for follow-up questions and advice.
6. Your modules aren’t action-oriented, they are academia-oriented.

Sound familiar to you?

“Your course is insane. As an avid course taker of 5 years in SEO, the value and quality you put into this course is killer. In just hours, you can seriously create one hell of an SEO after this. Your teaching style and ability to explain these concepts are awesome. Thank YOU. You have won a serious fan.“

Addison Lacroix, Enterprise SEO Lead, Neil Patel Digital.

Why is this course for you?

• This is a course that you will actually finish, and be able to apply your skills while taking the course.
• And it’s not just designed to “learn SEO” theory for the sake of it, it’s designed to start generating real results ASAP!
• This is a course where you’ll feel like you’re being talked to like a friend who genuinely wants you to succeed.
• You’re going to feel good about SEO, not scared.

But, how do you know it’s going to work?

I’d been doing the standard SEO techniques you learn in courses for years. But in mid-2017, it finally clicked. I figured out the 5% of SEO that generates results.

I used these techniques as the CMO of Brafton to increase our page 1 keywords by 2,362%.

But I had to figure out exactly what to teach, and how to teach it in a way that you would understand and get excited about.

And there is GREAT news… it’s much less of the scary than you think.

You’ll be surprised by how much more intuitive and understandable SEO is in 2022.

I want to help you skip 10 years of trial-and-error so that you can focus on just the things that work.

“One of the SEOs I *hugely* admire—Jeff Baker—has launched his first online SEO course, and it’s solid 🤜💥🤛”

Cyrus Shepard, Founder, Zyppy.

THE SAME TECHNIQUES I USE FOR SUCCESS

This isn’t a regurgitated textbook. The content in this training course is the curated result of more than a decade of experience and trial-and-error.

I’ve carefully selected just the techniques that actually work, which happen to be the exact techniques I use today to create successful SEO programs.

You’ll skip 10 years of learning with just 19 modules of content: just the things you need to know about SEO to be successful. No filler.

Google Ranking Factors 

Complete understanding of Google and how its algorithm works so that you know EXACTLY what to do to rank well in search.

Advanced Keyword Research 

Understanding EXACTLY how to find the keywords your audience is using and you can rank for, and templates.

Data-led Content for SEO 

Using data to be able to create the most comprehensive content on the web that ranks ahead of your competitors

Reporting and Insights 

Reporting templates to understand performance and uncover insights.

Web Analytics Training 

Google Analytics and Google Search Console training

Content Marketing Strategy 

Content marketing is SEO. We will develop content strategies that generate SEO and commercial results.

Content Brief Templates 

Fool-proof content brief templates designed to perform in search

Technical SEO Basics 

JUST the technical and on-page SEO factors that currently matter, and how to use them.

Practical Application 

Step-by-step instructions and assignments you can apply to your site immediately

“Jeff is a true master of his craft and is so good at articulating how to leverage SEO to help accomplish your goals.” 

Keela Shatzkin, Owner, Shatzkin Systems

BONUSES

KEYWORD RESEARCH TEMPLATE

I’ve created a plug-and-play spreadsheet that you can use while taking the course, and long after for years of success.

CONTENT BRIEF TEMPLATE

I’ve created a content brief template based on advanced SEO content writing techniques. It’s as easy as filling in the blanks, and handing it to a writer.

How is this course different, Jeff?

This isn’t your typical Udemy course that you zone out to after a couple hours. This course is interactive, and directly applicable to your business with templates, guides, tools, and access to me.

This is how the course is different and how it will make you wildly successful.

Quick learning:

You focus on the 5% of SEO that generates 95% of results, so you can work smarter, not harder.

Plug-and-play:

The course is designed to be “do-as-you-go”, so you can apply what you’ve learned immediately as you take the course.

Money focus:

Everything is rooted in how to translate SEO into business value. Every concept taught has results at the forefront.

Pre-made templates for scaling:

The course comes with tools and templates with step-by-step instructions for you to use, forever. It’s like an SEO coloring book!

Insanely simple explanation:

SEO can be incredibly overwhelming. I explain it in a way that it will “click” for even the least SEO-savvy person.

Web analytics training:

It’s a shame that most SEO courses don’t teach you how to interpret the results of your efforts. You will get the exact reports you need to pull, and explain how to interpret the results.

Content marketing strategy:

SEO doesn’t work without fully-integrated content marketing strategies. You will learn how content marketing fuels SEO results.

COURSE OUTLINE

I use three methods of learning: teaching concepts with real world examples, creating real-world assignments, and providing custom-made tools and templates.

1: Understanding search engines & SERPs
An explanation of what search engines are trying to accomplish
How Google works and what it is trying to accomplish
Understanding the dynamic landscape of SERPs
Assignment

2: Using formulas to translate SEO into revenue-generating outcomes
Defining key terms without the complicated jargon.
Examples of SEO making or breaking an actual business
Conceptualizing how SEO will generate commercial outcomes for your business
Understanding the impact of SEO from a traffic standpoint.
Understanding exactly how SEO impacts revenue
Assignment

3: A deep (and mathematical) look into mapping keyword intent
An explanation of how keywords work from a user and SEO standpoint.
Types of keywords and why they are used.
The different types of intent and how they relate to outcomes.
What Google is trying to accomplish and how to optimize your efforts.
Assignment

4: Mapping keyword intent profiles to specific business outcomes and content
Getting to the bottom of what outcomes you are looking to generate with your website.
Defining your micro and macro goals
Matching keywords to content
How to structure your website to generate business outcomes
How content marketing makes your site dynamic
Assignment

5: How Google works and a deep (mathematical) dive into RankBrain using examples
The 4 main ranking factors and their brief history
A deep analysis of RankBrain and intent-based metrics
Assignment

6: Advanced keyword research: Ideation
Establishing an outcome (goal) for they types of keywords you want to rank for.
Ideating through intuition, colleagues, and feedback.
Using competitive research
Using tools
Assignment

7: Advanced keyword research: Using math for success
A review and recommendation for the tools you should use.
Understanding search volume.
Understanding keyword difficulty.
Keyword difficulty in practical situations.
Understanding SERP crowding
Assignment

8: Advanced keyword research: Application
Exporting your data into a custom template.
Using a mathematical system for choosing and eliminating keywords.
Evaluating relevance and intent.
Finalizing your list and assigning content types.
Assignment

9: Data-led content creation techniques
Introduction to content depth and topic coverage.
A walkthrough of which tools to use, and how to use them to write content for SEO.
A demonstration of how quickly these techniques work.
Assignment

10: The 10-datapoint content brief
Introduction to the content brief template.
Creating a customized content brief for your keywords.
Writing the content, then re-scoring it for optimization.
Re-optimizing existing content.
Assignment

11: The technical SEO that creates results
No fear! This will be easy.
On-page SEO factors, from most important to least important, and how they work
Indexing and search console
The most common indexing problems
Assignment

12: Introduction to Search Console
An introduction to web analytics and Search Console
A tour through Search Console’s functionality

13: Search Console performance tracking II
Time frames
Top and bottom pages
Top and bottom queries
Rising and falling pages
Isolating spedific problems pages & fixing them
Impressions: Understanding and examples

14: Search Console performance tracking III
Click-through rate
Click-through rate example
Average ranking position
Assignment

15: Navigating Google Analytics for SEO
What Google Analytics does and how it works.
Introduction to important metrics and their significance.
Side-track on bounce rate.
Landing page reports
Goal tracking
Assignment

16: Google Analytics: Building an audience profile (demographics), conversion evaluation, & an executive report
Introduction to Audience reporting.
Introduction to sessions.
Discovering visitor demographics.
Discovering visitor geographical locations.
Discovering the devices your audience uses.
Creating a critical audience report.

17: Google Analytics: Building a marketing channel profile, conversion evaluation, & building an executive report
Introduction to Default Channel Groupings.
Understanding conversion behavior.
Evaluating sources and conversions
Creating a critical audience report.

18: Google Analytics: Building a Landing Pages & behavior report, conversion evaluation, & building an executive report
Introduction to Landing Page reports
Even more on Landing Pages
All Pages reports
Events reporting
Creating a critical behavior report

19: Google Analytics: Understanding conversion timing, pathways, & building an executive report
Overview of conversions and how they work.
Evaluating top conversion pathways.
Evaluating conversion time lag.
Creating a critical conversions report

Previous CMO of Brafton and SEO lead. Unlike many courses you will take, I’m not a course expert who learned SEO for the purpose of selling a course…I’m an SEO expert who created a course because I genuinely want you to skip 10 years worth of mistakes!

• Published on Moz and Search Engine Land for original SEO research
• Featured on Shane Barker, Neal Schaffer, and SEMrush training for Dean College.
• Worked with over 500 clients over the course of a decade
• CMO of Brafton, one of the world’s largest content marketing agencies
• 7x-ed organic traffic, turning our website into a lead generation machine

WHO IS THIS COURSE FOR?

Yes

• Marketing and content writing teams in organizations.
• Anyone nervous or intimidated by SEO
• Anyone questioning their SEO vendor
• Anyone who wants to be self-sufficient at SEO
• Business owners and bloggers who want to start turning SEO into money, today

No

• PPC and performance marketing
• Highly nuanced technical SEO (unless you ask me personally)
• Social media marketing
• Link building strategies

Get Jeff Baker – BakerSEO Search Engine Optimization at Tradersoffer.forex