Jeremy Haynes – Digital Marketing Manuscript
Archive : Jeremy Haynes – Digital Marketing Manuscript
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Clarity & Understanding
- Intro
- What Type of Business Are You In?
- Intentions
- Self Education
- What Type Of Agency Are You? In-house or Outsource?
- Agency Tools and Resources
- The “Load The Cannon” Phase
- Friends, Partners and Allies
- Being Successful, Your Strengths and Weaknesses
Positioning
- What is positioning and why does it matter?
- How to position yourself for success
- Authority Hijacking and How To Do It The Right Way
- Market Your Results, The Hard Flex Vs The Soft Flex
- PR – Expand The Category, Advertise To Retain The Marketshare
- What’s Your One Thing?
- How To Gain Expert Positioning?
Products and Services
- Different Services of Different Agencies
- Recurring Vs Transactional
- How To Get Who To Work On What
- Think With Profit First
- How To Set Up Your Bank Account
- The Project Manager
- The Right Clients Vs The Wrong Clients
- How To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals
- Your Product or Service Limits
- Expansion Vs Contraction
- Conditions – Your Guide To Being Stress Free
- Rule 1. No Refunds
- Attitude – Where it all starts
- Conviction – How You’ll Persuade Others On Anything
- Duplicating Yourself With Salespeople
- Outflow = inflow
- Gamification – Using Leaderboards
- Know your packages
- How To Sell Google PPC
- How To Sell Facebook Ads
- How To Sell Social Media Management
- Selling the Mega Package
- How To Sell Retargeting
- How To Sell Funnel Creation
- How To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing
- How To Sell PR Services – Public Relations
- How To Sell Landing Pages And The Rule Of Not Selling Websites
- How To Sell Your Teams Abilities
- How To Sell Speaking Gigs
- Handling Objections Intro
- too much money
- not enough value
- not enough time
- What is my ROI going to be?
- need to talk to my business partner
- Not the decision maker
- Bad reputation
- not interested
- under contract
- using someone else
- I’m good right now
- just hired someone else to do it
- Using Video Follow Up
- The Average Close Happens Between The 5th-12th Follow Up Attempt
- Creating A Reward System For Yourself
- Dealing With Rejection
- Phone Sales Vs Internet Sales
- Contextual Selling – Deep Vs Wide
- CPR – Clear Process To Revenue
- VAK – Visual, Auditory, Kinesthetic
- Pricing – Getting Your Prices Right
Operation
- New Client Flow – How To Handle New Clients With This Process
- Systems Save Lives
- Accountability – How To Keep Your People Accountable
- Expectations And Success
- Using Statistics
- Knowing Your Client Limit
- Unemotionally Running Your Business
- Know When To Bring In Help
Delivery
- Speed To Result
- What Positions Are Needed For Delivery?
- Production Vs Execution
- Over Delivery – A Satisfied Customer is one step away from being unsatisfied
- Leadership vs micro managing
- The Delivery Process
- Communicate The Process – How To Retain Clients Longer
Team Building
- The Perfect Team – Who You’re Going To Need
- When To Bring In New Team Members
- How To Know You Have The Right People – IQ, EQ and The Aptitude Test
- How To Track Stats on your team
- how to fire people
- how to interview and hire
- how to structure payroll
- W2 vs 1099 – Do They Need Benefits?
- Keep Your Team Motivated
- Self Accountability
- How Long Should Their Tasks Take?
- When Is A Team Right For You?
- Salary, Hourly, Or Commission?
- Should You Be Transparent With Your Team?
- How To Train Your People
Advanced Tips
- Agency Marketing Tricks – How Get Business And Attention Fast
- Provisional Equity
- Advanced Negotiation Strategy
- 30% Like Apple
- 90/10 Write Off System
- Go To Events – Lead Generation
- Lifestyle Tips – Build Your Business For You
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Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
More Course: INTERNET MARKETING
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