John Grimshaw Smart Marketer – Smart Product Creation | Digital Download

John Grimshaw Smart Marketer – Smart Product Creation

THE ECOM PROFITABILITY SECRET:
A Repeatable, 0-To-1 Product Creation Formula
The fastest way to boost ecommerce profitability is to launch new products. But product creation is THE most black box topic in marketing… until now. Learn to reach new audiences, monetize past customers & skyrocket profitability with the Product Creation System designed by Adam Von Rothfelder (Founder of STRONG Coffee).

• Explore 3 models of commodity engineering (only one of which needs a prototype)
• Swipe our product creation checklists for ideating, manufacturing, packaging, and more
• Make investing easy by following our highly profitable product launch process
• Master our A-Z, 0-to-1, step-by-step Product Creation Flywheel

STEP-BY-STEP LAUNCH GUIDE

Learn everything from choosing the right product, to sourcing and manufacturing, to launching your product to an ecstatic audience.

AI-DRIVEN RESEARCH

Streamline your product launch with AI-driven market research, customer analysis, branding inspiration & more!

ROI dropping? It’s not your marketing – it’s your products.
Almost every business experiences this eventually: the growth arrow is shooting up, up, up… but the profitability line flattens out. It’s happened to us, it’s happened to our agency clients and it will probably happen to you.

Email revenue and ROAS optimization can’t do all the work on their own, and the easiest strategies (new creative! new audiences! more email promos!) only give temporary boosts.

That’s because the problem probably isn’t your marketing — it’s your products (or lack thereof).

The truth is, even if you manage to scale one good front-end offer, you still need to consistently launch new, quality products if you want to unlock profitable growth.

3 signs you should launch a new product

• You’re struggling to acquire new customers
  Has your customer acquisition rate slowed down while your costs have shot up? It might have nothing to do with your ad strategy. Your audience might just be tired of your current offer.
• You aren’t monetizing past customers
  For most brands, it’s hard enough to break even when acquiring a customer, much less make a profit. And if you aren’t monetizing past customers with new products then it’s almost impossible to stay profitable.
• You have a low average order value
  If you only have one strong front-end offer, you’re missing out on a huge opportunity to upsell and cross-sell, which limits your order value. (Increasing AOV is one of the easiest ways to drive growth!)

How product launches helped us beat stagnation and grow past $10 million/year
At Smart Marketer, we’ve experienced all 3 of these pains firsthand.

We grew our largest brand, BOOM! Beauty, to just under $10 million in yearly revenue off the strength of a single product type – our Boomstick Trio®. But eventually our audience became fatigued with our offer, driving costs up and profitability down.

That’s when we invested heavily in product creation. We set the goal of launching 4 products a year — that’s one a quarter! — and our new product line unlocked new growth for the brand.

We only successfully launched 3 products in 2015, but a year later these new products generated roughly $4.6 million in additional revenue, adding about 30% to the company overall. Not only that, but AOV increased by ~$10 for all orders (including first time purchases)!

A few years later, we’d skyrocketed to $40 million in yearly revenue, with product launches being a consistent part of our new growth strategy.

Creating and launching new products doesn’t have to feel overwhelming…
Listen, coming up with one great product is hard enough. And if your product creation strategy is just a few scribbles on the back of a napkin, then it’s easy to get distracted or overwhelmed.

What you need is a proven formula for launching successful products. That’s why we partnered with expert Adam Von Rothfelder, who’s sharing the same system he used to launch STRONG Coffee (and help grow several other popular brands).

CASE STUDY
Learn the proven Product Launch System behind viral brand, STRONG Coffee.
How did Adam build STRONG Coffee into a $2.5m brand that thrives in a market ruled by billion-dollar corporations like Starbucks, and saturated with thousands of coffee roasters across the U.S.?

With an irresistible product and captivating branding that connects with audiences far beyond just coffee lovers.

And after growing STRONG Coffee to a multimillion ARR, Adam took the blueprint behind his success and used it to launch and scale other popular brands through his agency, 60th & Upham.

Now, Adam is sharing the Product Creation System to help you break through your plateaus and finally reach 7 figures, 8 figures and beyond.

WITH ADAM’S PRODUCT CREATION SYSTEM, YOU’LL LEARN HOW TO:

• Choose the perfect product with AI-driven market analysis
• Turn your product into a reality with the right manufacturer without having to be a prototyping expert
• Successfully launch your product to a passionate audience

INTRODUCING…
Smart Product Creation
Learn how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.

MODULE 1
Core Concepts Of Product Creation
MODULE RESOURCES
⊕ Smart Product Creation Flywheel
⊕ New Product Charter

MODULE 2
Establishing Your Brand Identity
MODULE RESOURCES
⊕ Discovering Your Brand Ethos
⊕ 9 Key Questions to Define Your Brand Palette

MODULE 3
Problem To Solve
MODULE RESOURCES
⊕ The Perfect Customer Questionnaire
⊕ Find Your Edge Questionnaire
⊕ Top 8 Resources for Trend Analysis
⊕ Conducting Competitive Landscape Analysis

MODULE 4
Form The Solution
MODULE RESOURCES
⊕ COGS & Margin Assessment Calculator
⊕ Product Brief Template
⊕ Manufacturer Vetting Guide: Pro & Con Analysis
⊕ Top 10 Things To Audit on Your Quote
⊕ 7 Crucial Questions to Ask Potential Manufacturers
⊕ Product Packaging Design Checklist

MODULE 5
Product Manufacturing
MODULE RESOURCES
⊕ Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions

MODULE 6
Launch The Solution
MODULE RESOURCES
⊕ Customer Identity Questionnaire
⊕ The Perfect 3 Question Testimonial Builder
⊕ Creative Brief for Influencers
⊕ Buzzbuilder Email Templates
⊕ Buzzbuilder Email Swipe File
⊕ Buzzbuilder Sites – Swipe File
⊕ PreOrder Sites – Swipe File
⊕ Seasonal Launch Event – Swipe File
⊕ Influencer Marketing Checklist
⊕ Product Demoing Checklist

MODULE 7
Product Recombobulation
MODULE RESOURCES
⊕ Smart Product Creation Workbook

Course Resources

Swipe the same proven resources — including checklists, product briefs & launch templates — that we use to maximize the launches of all our new products.

Here are a few favorites:

Plus, use the Smart Product Creation Course Workbook to help guide you through every lesson and reinforce the material.

The New Product Project Charter gives you a comprehensive breakdown of each step in the creation process – to ensure your product actually gets made

Our Market Analysis Kit makes it easy to find a winning product with shortcuts for customer and market audit

Get sales right from the start using our product launch, influencer, and product demo guides

Plus, use the Smart Product Creation Course Workbook to help guide you through every lesson and reinforce the material.

The New Product Project Charter gives you a comprehensive breakdown of each step in the creation process – to ensure your product actually gets made

Meet Your Instructor
Adam Von Rothfelder
FOUNDER & CEO, STRONG COFFEE
Adam has a background in physical training (having trained celebrities and star athletes) and mixed martial arts, and starred in the NBC show “STRONG”.

As a believer in divergent thinking, Adam has always looked for ways to break away from the familiar ways of seeing and doing things (a mindset that would eventually make him an expert in product creation and brand-building).

So in 2018, Adam took his personal morning beverage — a mix of coffee and collagen protein in a ready-to-use powder — and turned it into a $2.5m, 100%+ YoY growth in the last 3 years CPG brand, STRONG Coffee.

Then, armed with the same Product Creation System he used to launch STRONG Coffee, he co-Founded 60th & Upham: an in-house creative, brand & product development incubator.

Now, Adam has partnered with us as the lead instructor of Smart Product Creation, where he’s sharing his expertise on creating and launching irresistible products!

Who Should Take This Course?
Smart Product Creation is can’t-miss course for anyone who’s involved (or wants to be involved) with creating or marketing irresistible products.

• BRAND OWNERS
  Even if you’ve managed to find a winning front-end offer, you’ll eventually hit a profitability crash if you don’t expand your product line. Don’t wait for your results to drop off — learn how to launch new products so you can continue to acquire customers profitably, increase your average order value and get the most out of your past buyers.
• ASPIRING ENTREPRENEURS
  Are you looking to start your first business but aren’t sure exactly which product you want to sell, or how to source, produce and promote it? Skip the expensive and tedious trial and error, and start your new business off on the right foot by learning from proven experts about how to create a winning product and successfully bring it to market.
• AGENCIES & MARKETING TEAMS
  You can produce the best marketing in the world and your results will still fall short if you’re hamstrung by a limited product line or an over-saturated audience. Empower your client or business owner to launch new products, and see how diversifying your offers can supercharge every area of your marketing.
• PRODUCT MANAGERS
  Even if you manage product development and launches professionally, this course can help you level up every area of your game — from conception, to production, to running sell-out promotions. You’ll learn trade secrets from Adam, John and Colleen who have all helped launch numerous successful products across different markets.

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