Kelvin Dorsey – The Maverick’s Email Playbook

Kelvin Dorsey – The Maverick’s Email Playbook

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• The 5 qualities that will make you (and your emails) influential, persuasive and charismatic. (People subconsciously seek out these qualities in others. If you display just one or two of these qualities, you’ll be incredibly persuasive – but all five…people become putty in your hands!)
• How to avoid sounding like your competition and becoming a “me too” business. (Do this and you’ll NEVER have to compete on price or rely on sales techniques or tricks.)
• Ernest Hemingway’s secret to winning over readers
• 12 absolutely essential “marketing and sales” principles you must know before you attempt to sell anything to anyone. (These 12 marketing secrets will put you light-years ahead of the average business owner who claims advertising doesn’t work.)
• Abraham Lincoln’s secret to winning someone to your way of thinking. (And how to apply this secret to all your emails.)
• The “Trojan horse” method for blatantly pitching your product or service and have your subscribers thank you for it! (This is hands down the best way to deliver your sales pitch.)
• A proven “copywriting secret” that turns a subscriber’s “mild interest” in your product or service into a white-hot fever pitch!
• A clever way to come up with witty, clever and humorous sayings. (This is the closest thing you will ever have to possessing an actual rapier-like wit. Just follow the steps provided inside and…voila!)
• The incredible “marketing secret” of a man who lost his mind and committed murder in a New York bar. (How the competing New York newspapers covered this tragic news story reveals one of the most powerful marketing lessons ever.)
• A proven (and powerful) way to get subscribers who, at first, don’t give a crap about you or your product or service, to care very much!
• “Sales secrets” from one of the world’s most recognized and successful negotiators. This man coached negotiations worth billions for multinationals, governments and world leaders. (Inside, I give you a transcript of this man’s most insightful interview he ever gave. This is gold!)
• Little-known ways to write subject lines and email copy that’s “neurologically impossible” to ignore.
• A surprisingly simple (and sneaky) way to plant ideas in your subscriber’s minds so subtly they’ll think they came up with the ideas themselves.
• Warren Buffet’s simple (but powerful) “persuasion secret” he uses in nearly all his monthly Berkshire Shareholder newsletters. (If you struggle to get your subscribers to believe all your claims and promises, simply do this…)
• Exact word-for-word samples of sales letters that dragged in millions, and how to adapt them to your unique situation. (I seriously thought about selling this little swipe file separately. Maybe I will one day. The point is: It’s incredibly valuable.)
• The little-known “beers at a bar” sales pitch.
• And a lot lot more.

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Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.