Landing Page and Conversion Optimization by Getresponse
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Landing Page and Conversion Optimization by Getresponse
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Description
Why join this course?
What’s the single best way to generate new leads? Landing pages. And there’s a lot more to them than simple conversions.
- How to design landing pages for mobile.
- The art of conversion-optimization copywriting.
- Tools and tactics to monitor and analyze your page performance.
And much more!
3 Teachers
12 Lessons
6 Quizzes
87 Mins training
1 Industry-recognized certificate
Meet your teachers
Andrew Davis
Founder, Monumental Shift
Karolina Kurcwald
Chief Wordsmith, GetResponse
Sezgin Hergul
Landing Page Expert, GetResponse
What’s inside?
This course examines the creation of an effective landing page optimization and conversion strategy. Our experts will demonstrate use cases and best practices in design, traffic generation, copywriting, and testing.
- Introduction to Landing Pages4:18
- The Anatomy of a Landing Page7:40
You will understand how an effective landing page is structured and what are its crucial elements.
- Revision
- Landing Page Design: Best Practices7:31
- Landing Page Design for Mobile12:26
- Landing Page Copywriting Crash Course7:08
- Writing a Good Empathy Statement8:29
You will learn the simple formula for writing an empathy statement that converts.
- Revision
- Landing Page Analytics: the Basics2:24
You will learn how to track the performance of your landing page in your email account.
- A Quick Guide to Generating Landing Page Traffic4:23
- Revision
- How to A/B Test Your Landing Pages10:16
- 15 Landing Page Optimization Tips6:15
You will learn 15 practical tips to optimize your landing pages for higher performance.
- Revision
- Google Analytics for Landing Pages6:36
You will be able to track your landing page performance using Google Analytics.
- Integrating Landing Pages with Other Marketing Tools10:04
- Revision
- Final exam
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