Leadership Essentials Course Set by Acumen
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Leadership Essentials Course Set by Acumen
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Description
What does it mean to be a ‘well-rounded leader’?
While there is no one correct answer to that question, there are skills we can build to help us adapt, effectively communicate, and excel in a variety of organizational landscapes and challenge settings.
From understanding the difference between management and leadership to being able to articulate—sometimes difficult—messages to staff and stakeholders, there are lessons we can learn that offer us the knowledge needed to better lead and act strategically in each unique setting and circumstance.
Take part in our special discount on a series of courses that will help you embrace new skills and hard conversations while enabling you to persist and understand your personal strengths.
- Angela Duckworth (Professor at University of Pennsylvania) on Grit
- Chris Anderson (Head of TED) on Public Speaking
- Sarah Robb O’Hagan (Gatorade and Nike executive) on Competitive Advantag
- Seth Godin (Bestselling Author) on Leadership
- Sheila Heen (Professor at Harvard University) on Difficult Conversations
- Sarah Farooq (Acumen Fellow) on Managing Teams (included as bonus section in Sarah Robb O’Hagan course)
Your Instructor
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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