Marketing Automation by Getresponse
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Marketing Automation by Getresponse
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Description
Why join this course?
Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you’ll learn:
- Why and how to automate your campaigns.
- How to set up automation workflows.
- When to use automation to get the best ROI.
And much more!
7 Teachers
22 Lessons
6 Quizzes
188 Mins training
1 Industry-recognized certificate
Meet your teachers
Abby Hehemann
Product Marketing Manager, GetResponse
Andrew Davis
Founder, Monumental Shift
Irek Klimczak
Content Marketing Expert, GetResponse
Jamie Turner
CEO, 60SecondMarketer.com
Justyna Bakker-Rakowska
Email and Communications Manager, GetResponse
Mateusz Ruzik
Customer Education Team Manager, GetResponse
Michael Leszczynski
Content Marketing Manager, GetResponse
What’s inside?
In this course, you’ll discover how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.
- Marketing Automation: What It Is and What It’s Used For5:41
- Getting Started with Marketing Automation: Project Planning10:04
- Types of Automated Workflows12:27
- Consumer Momentum Curve: Raising Anticipation12:25
You will be able to identify ways to increase anticipation using marketing automation.
- Consumer Momentum Curve: Maximizing The Honeymoon Period5:54
- Consumer Momentum Curve: Maintaining Inspiration5:56
- Revision
- Launching Your First Marketing Automation Project16:51
You will learn how to start planning out your marketing automation strategy.
- Defining Your Marketing Automation KPIs3:48
- Measuring and Tracking Your Marketing Automation Success3:41
- Setting Up Your Tagging and Scoring Strategy11:04
- Segmenting Your List with Marketing Automation9:25
- Revision
- Making a Good First Impression with Welcome Emails9:50
- Building Customer Loyalty Through Personalized Experiences7:06
You will learn how you can help foster loyalty and continued engagement with your content and brand through marketing automation.
- Re-engagement Campaigns: Retrieving Lost Sales with Marketing Automation19:40
- Automating Event Promotion8:14
- Running an Online Course with Emails7:43
- Revision
- How Companies Use Marketing Automation for Ecommerce8:26
- Abandoned Cart Emails2:37
You will learn how to use email to win back customers who abandoned their cart in your online store.
- Post-purchase Communication4:46
- How to Track Customer Behavior on Your Website – and Act on It8:28
- Revision
- Integrating Automation Into Your Marketing Strategy5:28
You will be able to use marketing automation across different marketing channels: email marketing, webinars, and landing pages.
- Linking Marketing and Sales with Marketing Automation8:33
- Revision
- Final exam
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We encourage you to check Content Proof carefully before paying.“Excepted” these contents: “Online coaching, Software, Facebook group, Skype and Email support from Author.”If you have enough money and feel good. We encourage you to buy this product from the original Author to get full other “Excepted” contents from them.Thank you!