Michael Port – Book Yourself Solid Intensive Program
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Description
Most small business owners are doing it wrong.
They put the cart before the horse… and try to run before they can walk.
And still, they’re not getting enough of the right types of clients.
The Good News is that if you’re one of those people, you can fix it immediately.
Which is why I’m telling you to Stop Marketing Right Now and join the……and you’ll create a business that’s immediately and deeply attractive,
enormously productive and massively profitable.Dear Business Owner,
- Have you ever had to compromise to sign up a new client?
- Perhaps you gave a client a discount to work with you, or added extras and bonuses to persuade them that you’re worth your asking price?
- Have you ever struggled to find enough people to work with, only to end up with clients who don’t appreciate or respect you?
- Have you ever had trouble answering the question “why should I work with you?
- Do you feel you’re not charging what you’re worth?
- Are your competitors – who aren’t as good as you – getting more business than you?
- Do you want more clients?
If the answer to any of the questions on the left is YES, then here’s the solution:
…and watch these problems float away.
My name is Michael Port
You may know me as the creator of Book Yourself Solid®. You might know me as New York Times bestselling author of 6 books.
You might be one of the many, many thousands of business owners that have applied my pioneering business building techniques and strategies to get more clients than you can handle. Or perhaps you don’t know me at all.
And if you don’t know me, you might not be aware of one of my core philosophies:
Marketing doesn’t get you clients
(Gasp!) In fact, all that marketing does is create awareness about who you are and what you have to offer the world.
Which means all your marketing might be WASTEFUL right now…
For example, you might be investing in courses that teach you how to get more clients using social media, or how to write better advertising copy, or how to cold call, or how to generate leads and traffic using local search.
And don’t get me wrong, all of these things are important… but ONLY at the right time.
Before you do any marketing at all, you’ve got to have a solid business foundation. If you don’t have a solid business foundation, then all of your marketing is for nothing.
Imagine for a second that you spend $50,000 on Facebook advertising. You generate a HUGE amount of traffic to your site … but you get frustrated because not many people are signing up to join your list … and Nobody’s Buying Anything.
This happens ALL the time, and not only with Facebook. You might have experienced meeting people at networking events … who never become clients.
Or you have sales conversations with “interested prospects” that don’t go anywhere and leave you frustrated and broke.
Or – despite all the time and effort and money you’ve spent on developing your products and services and website and business cards – Nobody cares except you and your mother.
Here’s why that happens…
When you grab people’s attention, they immediately ask themselves some questions about you and your business.
Specifically, they ask:
- Do I belong here?
- Are you right for me?
- Do you understand me?
- Have you got something that can help me?
- What’s in it for me?
Then, they’re going to look at you, and ask
the CRUCIAL question:
- Why should I do business with you instead of
anybody else?
And if you can’t answer all of those questions to their liking, then you’re bang out of luck.
You’ve just lost an important client.
But it doesn’t have to be that way …
… because for three short and punchy weeks this May I’m putting on a live immersion course that you should join.
A the end of the Book Yourself Solid® Business Foundation you will have solid,
compelling and downright irresistible answers to All of those questions, and a whole lot more
- You’ll have implemented a strong RED VELVET ROPE POLICY that means you’ll only ever work with clients who energize and inspire you and allow you to do your best work.
- You’ll have created your IDEAL CLIENT avatar, so that you’ll be able to hone in on the people you’re SUPPOSED to work with.
- You’ll have gotten rid of all of your WRONG CLIENTS who sap your energy and will to live, and replaced them far more lucrative and enjoyable people.
- You’ll have identified a watertight TARGET MARKET who will go mad for your message and services.
- You’ll know exactly WHERE to do your marketing and selling to get the greatest return on your time and money.
- You’ll have discovered NETWORKS of COMMUNICATION that you can ethically “hijack” or “infiltrate” to get your marketing message spread … even when you’re asleep.
- You’ll have learned how to SHOW UP authentically and meaningfully so that your prospects say “I am MEANT to work with you” and book you on the spot.
- You’ll have a crystal clear understanding of what your clients NEED AND WANT so that you can give it to them when they’re hungry to buy from you.
- You’ll have a THING YOU’RE KNOWN FOR … a “single big result” that you can hang your hat on and get people excited about, so that they won’t consider going anywhere else to get the goods.
- You’ll be able to articulate the real BENEFITS of your offering in terms that makes your prospects say “that is absolutely something I need right now” and whip out their credit cards.
- Using deep client profiling you’ll have the power to appeal to the FINANCIAL, EMOTIONAL, PHYSICAL and SPIRITUAL hottt-buttons of your prospective customers, which will trigger them to purchase.
- You’ll know how to create COMPELLING INVESTABLE OPPORTUNITIES on tap … right now and in the future … to ensure that your future ventures are insanely successful.
- You’ll have created an undeniable UNIQUE SELLING PROPOSITION so that your prospects quit shopping around and do business with you and you alone.
- You’ll have discovered the 3 core components of your POWERFUL PERSONAL BRAND so that you decide how you’re known in the world, and attract the right clients magnetically.
- You’ll THINK MUCH BIGGER about what you have to offer your clients, your family and the world. You’ll have a TAGLINE that makes you unforgettable.
- You’ll be able to talk about what you do without sounding boring or confusing or bland or like anybody else, and without EVER USING AN ELEVATOR PITCH.
- And a whole lot more
Meet your instructors
Although the Book Yourself Solid® foundation never changes, you’ll find that our different perspectives and interpretations give you a deeper understanding. That’s why you’ll have the benefit of two different instructors during the course of this training. That means that you’ll get the most appropriate help you need, just as soon as you need it.
Michael Port
Creator, Book Yourself Solid®
Michael has been called an “uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, and is a New York Times bestselling business author.
In addition to Book Yourself Solid, Michael has written Steal the Show, Beyond Book Yourself Solid, Book Yourself Solid Illustrated, The Contrarian Effect and The New York Times Bestseller, The Think Big Manifesto.
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
He’s been on virtually every television network, and these days can be found keynoting conferences around the world on how to get booked solid or how to give the performance of a lifetime through his program, Heroic Public Speaking.
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