Perry Marshall – Definitive AI + Traffic Seminar | Digital Download

Perry Marshall – Definitive AI + Traffic Seminar

Advanced Strategies for the Fastest Evolution in Human History

Remember how the Internet Decimated Newspapers, Video Stores, Encyclopedias, Road Atlases, Landlines, Film Cameras and Travel Agencies?

A New Decimation is Underway.

Meet My Cadre of Legendary Tech Geniuses, and the NEW NOW.

This is the Future of AI.
Dear Entrepreneur:
In 12-18 months, marketing as we always knew it will be OVER.
What most people think of as marketing: buying media, writing ads and emails; targeting prospects, crafting landing pages and press releases… All those jobs lost HALF their value as of November 2022, with the onslaught of ChatGPT 3.5.
Yet… everything that makes your product more marketable became TWICE as precious, as of the same date.
Most people have not caught on… yet.
The clock is ticking fast.
Remember how the Internet demolished… newspapers, encyclopedias, video stores, landlines, road atlases, film cameras and travel agencies? A new demolition is underway all over again.
Most folks applying AI, Large Language Models and ChatGPT are merely doing the same stuff as last year, except faster. Because they’re gonna get replaced by bots and apps.
The tragedy is, they spent years ignoring what they could have been mastering all along. Rearranging deck chairs on the Titanic.
95-98% of what you hear about AI from marketing gurus and media is wrongheaded. If you heed their advice, they will drive you into a vicious race to the bottom.
EXAMPLE: Folgers coffee in the 60s and 70s was a premium brand. Then in the 80s, beancounters convinced management to use lower-quality Robusta beans instead of the higher-quality Arabica beans. They mixed them in gradually, hoping no one would notice. This affected the taste of their coffee and torpedoed customer satisfaction.
Despite their attempts to regain market share with aggressive advertising, they could not fully recover. (When’s the last time you drank Folgers? Did you enjoy it… or did you just chug down some dark brown swill?)
In identical fashion, marketers harness AI and big data, running countless A/B tests, striving for a slight edge in efficiency or marginal increase in click rates. Quickly transforming the marketing profession into a soulless, mechanized operation, devoid of the human touch that once defined it.
The intricate dance between a business and its customers, driven by empathy and concern, gets displaced by the cold hard logic of Machine Learning algorithms.
Most marketers approach AI as beancounters. AI for the majority will work out the same way Folgers did. Race to the bottom.
But AI will also generate enormous levels of wealth and skyrocket productivity for many. I believe the productivity of AI will literally “pay the bill for the pandemic.” 2024-2026 will be boom years.
That is why in May 2023 I summoned the finest AI and traffic people from the four winds. I assembled them for an utterly unique landmark event in Chicago.
Definitive AI Seminar was the most remarkable event we’ve ever pulled off.
We have a storied history of creating unforgettable landmark events. People talk about our seminars for years. Clients are still talking about (and purchasing) Star Seminar with Richard Koch from 2014. And using it to grow their fortunes. Clients are still talking about (and purchasing) Rosetta Stone from 2018. These events were absolutely legendary.
And for good reason. Not only were the presentations arresting and at times hypnotic, but they defined the axis around which the earth will rotate for decades to come.
Star Seminar defined Star Principle and SIMPLIFY in a new, definitive way – principles that define multi-million, multi-billion and multi-trillion dollar industries.
Rosetta Stone defined Network Effect for Mere Mortals.
Definitive AI seminar is now legendary as well. We mapped the next 20 years.

It is no exaggeration to say that those who possess this information are 12-24 months ahead of everyone else, armed to make wise and profitable decisions and deft moves during the next decade.
The atmosphere was charged. When the event was over…. No one wanted to leave.

Sam Woods stole the show. Sam has quietly generated over $257 million in sales for companies like Google, Amazon, SalesForce, HubSpot, IBM, PitchAnything and Alex Hermozi. He’s been applying AI and Machine Learning to Conversion Rate Optimization since 2015.
Sam ushered a very special energy into the room. Every one of my very best students and clients – those who have gone on to fame… each of them brought knowledge of a completely external field into marketing, thus creating a multidimensional new world.
Ari Galper combined marketing with trust-based selling. Glenn Livingston, psychology and market research. Megan Macedo, cultural and family dynamics. David Bullock, Taguchi and manufacturing methods. Mark Ingles, programming and engineering. John McGee, poetry and music. Richard Koch, private equity investing.
Sam is no different. Sam carries a deep knowledge of beauty and aesthetics, and brings rich understanding to radically diverse streams of thought. Sam discovered: Pursue beauty. It will almost always lead you in the right direction when you apply AI.
As you begin to grasp where Sam is coming from, you see how utterly his approach contrasts with those who would merely “optimize for conversions.” You cannot imagine how much the outcomes diverge 2 years later. Let alone 20.
I’m one of the Founding Fathers of internet traffic strategies. I wrote the book on Google Ads. I wrote the book on Facebook advertising. Wrote the book on TikTok advertising. I’ve been through the booms, the easy money, the slaps, the wipeouts, the iOS wars, the shadow bans and everything else in the last 20 years.
But I’ve never seen anything like this. Internet traffic is changing in ways NO ONE can fully predict.
But every expert I know agrees: This Will Change Everything.
I didn’t say the value of marketing has gone to zero. It didn’t and it won’t. Everyone still needs it. But it is FAR from enough. You need much more.
That’s why I attracted the most prescient, forward-thinking, and visionary web experts I could find to show participants exactly what they need to do to not just survive but thrive in this brave new world of internet traffic…and now I want you to have access to those insights.

Samuel Woods is founder of an AI-based Conversion Rate Optimization firm. Sam earns his bread by harnessing AI to winnow the winners from tens of thousands of possible combinations… merging his aesthetic sensibilities with the smartest bots in the world to generate unbeatable ad-lead-sales combinations.
Sam didn’t jump on the ChatGPT bandwagon last week. He’s already been in this game for two years. His topic:

Bionic Analysis: How to Use AI and ChatGPT to optimize ads, landing pages, and more for Scalable Results:

• There is no magical prompt that makes magical internet money squirt out of your computer. Rather, Sam delivers a MINDSET and an AI PSYCHOLOGY that will “de-mechanify” your efforts and rescue you from Machine Learning commoditization.
• Four ways to audit your copy and uncover hidden growth opportunities through “Right Angle Marketing.”
• Big Ideas on demand: Generate an endless stream of relevant angles and hooks with ChatGPT – get consistently reliable test material, rather than using it like an “AI lottery ticket.”
• Outline, draft, and write ad and landing page variants in minutes (instead of days or weeks). Speed is vital, because to put it bluntly, you will have FAR more strategic things to do in 2024-2030 than futz over landing page details.
• The master lever every marketer must pull in the age of AI (without this, you’ll waste months polishing turds and optimizing the wrong things).
• How ChatGPT is changing marketing and copywriting, forever – and three preemptive moves you must make in mid-2023 to not get left behind.
• What you should NEVER ask or expect from ChatGPT… not now, nor any time in the immediate future.
• How to leverage AI and ChatGPT for scalable results in your marketing (this will either help you scale or derail everything… and scale is one of the most over-hyped deserts of disappointment in modern marketing).

Sam speaks with urgency about bringing humanity into [AI] [marketing]. Most folks are at a loss to explain what this even means but there are certain things that AI (under the current definition of a computer) cannot and will never do and those are the secret to making yourself immune from competition.
Sam is personally and intensely vested in the role of expression, craftsmanship and grace in human flourishing. This is his #1 passion and influence project. He will be the first to warn you that we are paying a heavy price in our culture for accepting superficial forms of beauty. Becoming disconnected from our true selves.
This may seem like a strange thing to say in the context of an AI conversation, but the reality is, art, humanity and beauty are the foremost things we need to attend to.
AI will either dehumanize you… or it will free you to become more of the human you’ve always wanted to be… yet the average person cannot tell the difference.
Sam maintains that your ability to effectively apply AI and get sustainable results has more to do with your artistic sensibilities than your tech toolbelt or “marketing chops.” He had much to say about this and I gave him extended stage time because I feel this is paramount.
—
The next show-stealer was David Fox, age 29. Started building web apps at age 12. Former member of the Google Chrome development team. Thinks like an architect using five specific lenses that instantly flip you into an alternate-question-asking space.
Add a sprinkle of Dungeons & Dragons Dungeon Master and you have a powerhouse teacher straddling the territory between GenY and GenZ.
David was the youngest speaker on our lineup. He and one of my own mentors, his father John Fox, have been scaling some of the most fascinating Business to Business lead generation campaigns I have ever seen. He explained his method and revealed a proprietary tracking and conversion method that, once in place, clears the fog and enables you to see action and reaction with clarity.
David Fox and Sam Woods stoked controversy with contrasting views of “dark AI outlook vs. bright AI outlook” and every syllable of it was crucial learning for everyone in the room.
If you want a grab-bag of gritty hacks and quick fixes… go to some other web page and purchase some other AI product. But if you want a completely new set of LENSES for problem-solving… lenses that less than 1% of your competitors would even conceive of, never mind execute… David’s approach is mandatory.
EXAMPLE: He’ll show you how to keep Google’s AI from hiding the “how” and “why” from you. Ditch RSA’s… use Pseudo ETAs…  Immensely clever. Capture more lifetime customers and fewer tire kickers.
Here he delivers a series of questions that will unlock the prison door that keeps you trapped in the poverty of your own imagination. “Clutter and confusion are failures of design, not attributes of information.” -Edward Tufte

Next up: Me.
My role was to deliver not one but TWO talks that will be just as relevant 20 years from now as they were today. That is my #1 job in every seminar I deliver, every book I write. In an industry that goes obsolete at breathtaking speed, my part is to hang Christmas lights on the ingredients that are evergreen. I did exactly that, placing our confusing and perplexing, unprecedented era in a framework that is comprehensible and 100% consistent with the maxim “History repeats itself.”
More accurately… history is fractal. And speaking of 20 years… it’s 2003 all over again, right now. AI is the new Google AdWords. Everything is new, everything is different… but the old is simply repeating itself. Back then I directed my clients’ attention to Scientific Advertising, written in 1918. My first four Google books were filled with quotes from Claude Hopkins.

Right now is eerily similar to 2002-2003:

Taliban <> Putin
Enron <> FTX
Dot Com Crash <> COVID Crash
Google Advertising <> ChatGPT

Google’s ad platform launched in 2002, bringing a whole new level of order to the wild-west early internet. By 2005 the internet juggernaut was surging forward at ferocious speed. Online advertising created a brand new economy… an economy so robust that even when the 2008 market crash occurred, bankrupting almost everyone in real estate, most online businesses, while a bit “banged up,” continued to drive forward.
OpenAI, ChatGPT and Natural Language processing are the 2023 equivalent of what made history 20 years ago. We have begun a new genesis of the internet.
The next wave after that was the ‘08 crash. In its wake, Bitcoin, Uber, Instagram, iPad, Snapchat, Apple Maps, Angry Birds, Kickstarter, GoFundMe, WhatsApp, Apple Watch, Facebook Messenger, Candy Crush, Pinterest, Alexa, Venmo, WeWork, WeChat, Tinder, Twitch, Siri, Square, Stripe and Slack all were birthed from that era.
We are at the next inflection point. NOW.
This aligns seamlessly with the 18.6 year real estate cycle that Phil Anderson and Akhil Patel teach. Just as paid search poured kerosene on the internet 20 years ago, we are about to hit a major upcycle catalyzed by AI.
2023-2026 will be boom years backed by the real estate cycle and jet fueled by the economic miracle of a New Internet.
Your mission, should you choose to accept it, is to apply AI in your:

TRAFFIC
+
CONVERSION
+
ECONOMICS
+
80/20

…as you erect invisible, interlocking, self-reinforcing moats… so when the economic correction arrives (circa 2026-2027), your house still stands.
The rain came down,
the streams rose,
and the winds blew and beat against that house;
yet it did not fall,
because it had its foundation on the rock.
Ask yourself:
How valuable is the internet? If 10% of all business is done online, and the world economy is $127 trillion, then $10 trillion is a conservative estimate for the value of the web.
But in the near future… how valuable is the internet once it understands what you are saying???
At least 5X. I say 10X.
The web will swell with tens of trillions of dollars of value and new virility in the coming years. We are about to see an expansion much like the online gold rush of 2003-2007.
People come to me to get a sensible, grounded perspective on how to roll with change. The fact that you can purchase my 17-year-old, 2006 Ultimate Guide to Google AdWords on eBay for pennies and still find it applicable today in 2023 is proof. People know they can trust me to not blow smoke up their skirt.

When I say tens of trillions…I’m not joking.
But, as with everything these days, 90% of marketers will get 10% of those trillions. 10% will get 90% of the trillions.
In this treasure trove of visionary recordings, I give you the best shot at landing in that 5%… not in the 95% who get left behind.
I don’t believe you can wait this time. I fully expect the landscape to evolve, spawn, explode and spiral out into little fractals.
You can’t afford to wait because there is a VERY strong chance your competition is already serving prompts to ChatGPT and using it to figure out what works and what doesn’t.
What will happen if you give your competition a one-year head start?
They will eat you for breakfast. They may already be chowing down.
Harness the power of ChatGPT and AI to help you generate scalable traffic before they do. Starting gun fired in early 2023. Clock is ticking and tocking.

Evolution or Extinction? How to Write All Your Ad Copy in 6 Minutes per Day

Tom Meloche continued the AI onslaught as a world-class expert on Agile Software Development and sports. Notice the pattern – a rare blend of interdisciplinary talent. Co-author of Ultimate Guide to Facebook Advertising and visionary authority on work ceremonies, feedback and innovation. Tom has consistently leaped ahead of trends, using Facebook ads to generate a huge following in 2009.
Tom warned me exactly what was going to happen with Covid-19, three months before the knife came down. He was exactly right.
“Get ready for a wild ride into the future of marketing! The AI and ChatGPT revolution is here, and it’s time to embrace the change or risk falling behind. Will you evolve with the era or face extinction?
“Writing ads just got a whole lot more exciting. Say goodbye to boring, generic copy and hello to dynamic, engaging content custom-made for your brand. This language model is a writing powerhouse, able to generate top-notch copy in a matter of minutes, giving you more time to focus on your next big marketing idea.”

You’ll discover how to harness the power of ChatGPT to:

• Turn generated text into highly personalized, audience and situation-sensitive gold
• Get inside your target audience’s head to create copy that resonates with unarticulated cravings
• Three strategies to keep your brand on top (even in a direct marketing game where “brand” is a four-letter word)
• Harness data and hair-splitting contextual nuances to create gripping landing pages, copy, and ads

Tom outlines unforeseen consequences of AI and ChatGPT technology for society and the workforce; how, even though AI will make most people lazy, those with critical thinking skills will possess the key to surviving and flourishing in a rapidly accelerating world.
Evolve with the times and secure your place at the forefront of this marketing revolution. Ready to write all of your ad and social media copy in 5 minutes or less?
Evolution or Extinction? The choice is yours…
Tom gobsmacked not only the audience, but me, at several points. Both in his presentation and multiple Q&A sessions, he went places I did not anticipate. He spoke with urgency about the necessity of ancient, even Biblical archetypes in decoding the age we are living in. (You would have never heard this from Tom ten years ago.)
He laid down the law, prophesying that most people will lose their humanity in the process… even as those who are keen to these venerable ideas will express their humanity more fluidly than ever before.

“Trusting is hard. Knowing who to trust is even harder.”
Bryan Trilli is founder of agency Optimized Marketing as well as PyImageSearch, a company that trains Machine Vision programmers. Bryan delivered First Principles of AI.
There is MUCH hype around the so-called “Singularity” – the moment when machines exceed human intelligence. Bryan explains in very simple, common sense terms why this is not only impossible (and will never happen given the current format of a computer) yet is an EPIC distraction from the real problems this technology presents.
That was only the appetizer, because he went on to describe the master formula for entrepreneurship in the age of AI:

1. Trust and Relationships
2. 80/20 Systems for Creativity
3. AI Software + Your Data + Big Data = MOAT
4. Culture is King

This is when he revealed his structure for increasing the value of your company apart from Traffic, Conversion, and Economics. I immediately incorporated one of his suggestions for my own team.
As you watch these presentations your thinking will draw itself into sharp alignment. You will see how to maneuver around the limitations of your previous assumptions. What most people know about marketing is like DVD knowledge in a Netflix world. No longer applicable. This is why the current landscape is so frustrating… why the clutch feels like it’s slipping.
—
Mark McShurley grew his company Roof Simple from $600K revenue in 2016 to well over $10 million in 2023. Mark will bend your mind with a strategy for how to never, ever directly compete head to head but instead operate in a competitive VACUUM. If you categorize yourself as “a competitive person” your greatest gift may be killing you. But not after this talk.
You will find the depth of his humanity breathtaking. This is a guy who carries around a flip phone, not a smart phone, yet his company is more prepared for the AI age than 98% of his competition.
—
Joe Stolte founded a company that currently – right now – is selling AI-generated newsletters. The robot curates the content, inserts the links and pictures and writes the subject lines.
It gets better than 50% open rates across a wide range of industries and only requires that the client click a button and approve the newsletter before it goes out. Definitive Traffic/AI Seminar will spawn dozens of new services like this from its audience members. AI represents a window of opportunity for serial entrepreneurs. This is similar to when phone apps were brand new and the bar was low.
That’s the AI piece. All by itself, worth watching, re-watching, watching again, and listening in your car and while you exercise. Imagine that in 2003-2004 someone sat you down and explained social media, smart phones and cryptocurrency. How much further ahead would you be? How many turns in the road would no longer surprise or shock you?
This will grant you a multi-year-in-advance preview of the coming decade.

Rich Schefren on the Event…
Now, for those who buy traffic or manage those who do, it’s time for the traffic piece. The latest lead-snagging, sales-booking Facebook, YouTube, TikTok, Google Ads strategies on earth…

Liana Ling on Definitive AI + Traffic Seminar

Liana Ling, Chief Executive Officer, AdSkills:
ChatGPT, AI and Right Angle Strategies for Scalable Facebook Traffic 
Liana is a trial lawyer by education and an 8-figure ad manager and expert in paid social media. She brings grit and “interdisciplinary explainer” cross-pollination to this seminal event.
PROBLEM: Now that the “good old days” of Facebook retargeting are long gone, what do entrepreneurs need to do to pull in high-quality, scalable traffic from the Big Blue F?
Liana insists: Advertisers are being lazy, not being creative enough. We all know there are subjects and industries that are touchy ( = will get your Facebook account banned faster than Donald Trump can insult a female news reporter) …we all know that you can’t be as “direct response” as we used to be.
So you have to figure out a superior way to work with them.
Liana delivered resourceful “right angle” approaches, which often seem unrelated to what you’re selling (that’s ideal because it keeps your ads from being banned) yet bring qualified visitors and high-value buyers.
She’s using new methods to sidestep Facebook’s censors, apply the underrated Facebook Messenger in clever ways, and attain astounding open rates and response rates.
As the robots get better and better at doing the basics, you better “level up” to a higher creative plane. Liana shows you how she does this with a seven-figure ad spend.
Yes, it’s work. (Welcome to reality.) But it’s not complicated. It’s elegant and comprehensible.

Igor Ivitskiy is the leading Ukrainian/Russian language expert on Google Ads, and will show you how to harness little-known back-door AI services in the Google platform.
One year ago in Ukraine, Igor woke up to bombs and gunfire. Igor has been a key figure in sustaining Ukraine’s war-torn economy.

In Igor’s own words:
A week after the start of the war, it became clear that this war was for a long time. It became evident to me if the country’s economy did not start to work, everything would be even worse. I hosted a webinar for my students and said: “Launch your ads now, sell products, provide services. Life goes on. We must adapt to new realities.” I turned out to be right.
– Repairs of equipment, service stations, shops, hairdressers, construction services of my students were among the first to open in the country after the start of the war. And thanks to this, they helped hundreds of thousands of people. They became leaders in their niches.
– Thousands of people needed new windows after the shelling, and my student was the only one who launched advertising in this usually super-competitive niche. His clients were sincerely grateful for help when no one else provided service.
– Another student was the first to launch his online home goods store and his customers were happy that they could buy necessities.
Imagine you urgently need to buy a medicine, you enter its name into Google, but there are no ads. Only organic results. You call every one from the entire first page of search results, but no one picks up the phone. They are good at SEO, but they aren’t around. Advertising in such situations is an indicator of a working business. Thanks to ads, you can quickly find where to urgently fix a car stuck in the middle of the road, or buy a portable stove to prepare food for your family. Not spending all day calling businesses who are good at SEO but whose phones don’t work.
I launched free courses and webinars on advertising in Google Ads for everyone and faced a wave of hate: “Idiot, the war is on our streets, and you are yammering about advertising.” But thanks to thinking and wise people, we have helped many consumers.
Once, in correspondence with the staff of PPC Protect, they offered me help in moving to the UK. I had just been their customer for the last three years, out of thousands of clients… my good fortune is owing only to the humanity of the business and its founders. The ability to sincerely help people distinguishes outstanding people and their businesses from those who chase only profit.
I accepted their help. A month later I was in Manchester UK thanks to Neil and Segev. Despite the restrictions on the exit of men from Ukraine, my status as a scientist and active research projects abroad gave me the right to do so.
After fleeing Ukraine with his wife and family, he now resides in Manchester UK. His participation in this seminar was his first trip to the US.
Two years earlier, he had quit his job as a university professor in Computer Science to pursue online entrepreneurship. He was one of the youngest and most distinguished professors in the Ukraine; leaving such a post is unheard of but he has built a substantial following.
He focused on harnessing Google AI to target under-served, high ROI audiences. He pulled back the curtain on back-door AI portals in Google and YouTube that will rescue you from “competing with the mass of advertisers.” This will enable you to uniquely target and scale niche audiences.

Tom Breeze on Definitive AI + Traffic Seminar
Ryan Skelly manages $5 million of Facebook / Instagram ad spend per year, with heavy expertise in information marketing, personal brands, bestselling books and influencers.

5 Ways To Leverage AI Tools For An Endless Supply Of Facebook & Instagram Ads…that SCALE

• The #1 Facebook Campaign Architecture you need to deploy now (best part… it’s the easiest to set-up & scale)
• Landing Page Tests every e-commerce brand should employ to increase conversion rates on ice cold traffic

Teresa Sedmak on Definitive AI + Traffic Seminar

Tom Breeze is co-author of my forthcoming Definitive Guide to YouTube Advertising book and is one of the most talented teachers of video marketing on the scene.

Dennis Yu is co-author of my Definitive Guide to Tiktok Advertising and founder of BlitzMetrics. Not only is he delivering machine-gun fire actionable content, he’s the emcee for the event!

Alex Makarski is founder of Clickmakers, the online agency I use to manage my PPC ads. He was born in the Soviet Union and emigrated to Canada in his 20s. One of the sharpest marketers I know.
He also delivers a bonus session – something you would never expect or anticipate – a political and cultural perspective on the state of the world and technology, in a bonus evening session where he describes his journey as a Russian immigrant to Canada in his late 20s. Now in his early 50s, his words are poignant and prescient. He was joined by Mostafa Salama who told a related story of his emigration from Egypt. Some felt this was the most valuable part of the entire event.

Perry Marshall

P.S.:
Memo to Future Flatearthers
Every technological advance answers questions… and requires savvy entrepreneurs and marketers to ask better questions.
AI is no different in that respect.
To leverage its power, you will have to learn to ask better questions.
We in Planet Perry are better-equipped than most to succeed in this new level of better questions.
Why?
Because Planet Perry has never been about easy answers… it’s always been about asking better questions.
This is what we do.
In these recordings you’ll hear from the experts who are already asking those questions of ChatGPT, Machine Learning and AI.
I’m excited to see what New Renaissance people are achieving with ChatGPT. They are leading us into a vibrant new era.
Those who don’t learn to ask better questions when the old questions have all been answered?
They will be the Flat Earthers of entrepreneurship… asking questions that have already been answered… and looking quite foolish… and adding nothing to the quest for entrepreneurial freedom and human enlightenment.
There will be plenty of fools strewn in the wake of ChatGPT. Those who heed the words in these recordings will not be counted among them.

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