Predictive Analytics – Customer Segmentation with Latent Class Analysis Approach
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Description
Tutorial on how to develop a customer segmentation solution with Latent Class Analysis approach in SAS
In this class, I will show you how to develop a customer segmentation solution through hands-on training.
In this 2-hr training course, I will walk you through the Latent Class Analysis approach and show you how to develop a customer segmentation solution step-by-step. Together, we will develop the solution using SAS software. I will provide extensive demo on SAS coding, running codes, and explaining outputs for each step. All SAS codes and modeling data will be made available to you as well.
The goal for this training is for you to be able to develop a professional-level customer segmentation solution independently.
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