Shanna Skidmore – The Blueprint Model

BUILDING BLOCK
01
Vision Casting
Until you know what you want, where you are going, and why … it’s impossible to build a roadmap to get there. Learn to align the long-term trajectory of your business with your goals for your life using my signature Core Motivators Framework for defining success.
Learn to align the long-term trajectory of your business with your goals for your life.

Using my signature Core Motivators Framework you’ll get clear on what you really want, define what success looks like to you, and learn how to design your business around what you want most out of life.

I’ll teach you to identify the four key elements of your business model, and how to strategically use this foundational document to gain clarity for long-term growth and future decision-making.

Find ways to incorporate dreamy elements into your schedule to remain energized and in love with being an entrepreneur.

BUILDING BLOCK
02
Setting Profitable Business Foundations

Move forward with clarity and certainty, confident that you have the right foundations in place for long term business growth & success. You’ll learn to align the work you love with offers your audience desires, and stop spending time on things that aren’t making you a dime in your business.
Learn to identify and communicate what you do effectively to eliminate purchase barriers for your ideal clients.

You’ll learn to align the work you love with offers your audience desires, and stop spending time on things that aren’t making you a dime in your business.

Conduct a Profitability Audit to increase the profitability of your offers and truly make more without working more.

Work harder not smarter, I’ll show you how to create irresistible products & services that not only fuel your bank account but also your creative spirit—because good for the soul can also be good for business.
BUILDING BLOCK
03
Pricing Your Offers for Guaranteed Profit

Make sure you’re charging enough to sustain your business and accomplish your goals. Using my signature 60/40 Pricing Model you’ll never second guess your pricing again.
Identify the value of your product and your time, understand the “why” behind your prices, and remove the emotion from your pricing. Create more profitable products, offers, or service packages based on knowing the true value of your expertise.

Learn how to pay yourself first—not from what’s “left over.”

Using my signature 60/40 Pricing Model you’ll never second guess your pricing again.
BUILDING BLOCK
04
Master the Art of the Sale

Learn to market effectively by identifying your ideal customer and maintain a cohesive message across all platforms of your brand. From there, create a sales process that converts browsers to buyers and clients to raving fans.
Create a cohesive client booking experience from first click on your website to signing on the dotted line—combining sales psychology with beautiful design you’ll feel confident and comfortable asking people to buy! This process has allowed students to double and triple their booking rates after implementing my system.

Create an effective and sustainable marketing calendar using Shannas’ Marketing Sundae approach to content creation and actually attract clients without relying on social media.

Feel confident with marketing plan that aligns with your personal values and doesn’t require constant selling or showing up daily online.

You’ll learn to overcome objections in your sales process— eliminate emotional pricing, avoid sticker shock by priming the ask, and start selling your goods and services with confidence.
BUILDING BLOCK
05
Setting Your Financial Goals
Learn exactly how to structure personal pay, save for taxes, plan for unexpected expenses, and manage the ups & downs of fluctuating income. Walk away with a one year money plan for your business: All you have to do is setup the system once, commit to the system, and generate the sales.
Use my signature “Defining Enough” financial formulas to figure out what your business NEEDS in quantifiable numbers—so you can pay yourself & your team, and cover your business costs while still turning a profit.

Set your sales goal and pay yourself a steady salary by reverse engineering your numbers using my Need, Want, Reach for the Stars Financial Planning System.

Create your revenue plan: a step-by-step guide to hitting your biggest financial goals.
Learn how to structure your personal pay, save for taxes, and manage seasonal fluctuating business income in order to maintain consistency in your pay.

Using predetermined percentages outlined in my Business Spending Guidelines, you’ll feel confident knowing you’re spending the right amount to grow your business.

Establish healthy boundaries using my Time Bank framework to take on exactly what’s possible instead of constantly over promising—and overworking.
You’ll see how your time and your money work together so you can actually make money without sacrificing every waking minute of the day
BUILDING BLOCK
06
How to Manage Your Money Day-to-Day
Know how to read your numbers, analyze, and adjust your strategy as needed. Feel equipped to make informed, data-backed decisions in your business. Learn to remain dedicated to your goals through unexpected plot twists & more.
Learn which metrics to measure and numbers to know for organized financial record keeping and effective cash flow management.

Stay up to date with your money and get a crystal clear snapshot of your finances.

Prepare for a stress-free tax season by combining my Income & Expense Tracking tool with my signature Money Date Monthly Financial Meeting Checklist & Workflow Chart.

Learn to sort through all your numbers to get out what you really want.

I’ll show you exactly how I organize my business finances & monthly money workflow so you can manage your business finances with ease.

Know exactly how to set up your bank accounts for simplified accounting each month to stay on track with your financial goals in
Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

less than an hour per week—and manage cash flow even if you own a seasonal business.

Build an Income Map to handle seasonal cash flow and incorporate rest into the natural ebbs and flows of busines

Master your tax season preparation with the Business Write-Offs Cheatsheet.