Simo Ahava – Google Analytics 4 in Big Query | Digital Download

Simo Ahava – Google Analytics 4 in Big Query

Unlock advanced insights with Google BigQuery and Google Analytics 4

Query GA4 Data In Google BigQuery

Are you ready to redefine your approach to data?
Query GA4 Data In Google BigQuery is a comprehensive zero-to-hero course designed to teach you everything you need to know about raw data access, query, and analysis. Enroll now to learn how to become more skilled, more curious, and more adventurous with data!

What students are saying…
I can’t think of a better teacher to learn BigQuery from than Johan van de Werken. As a daily user of his site – GA4BigQuery.com – I can attest to his expertise of Google Analytics data in BigQuery and his willingness to help others learn. This is the training course I wish existed when I was learning BigQuery.

Jim Gianoglio
Associate Director Of Data Science, Solutions @ Bounteous

Welcome to our zero-to-hero course in Google BigQuery. This course will teach you all you need to know about SQL and Google BigQuery, and you’re going to use the popular Google Analytics 4 data export as the basis for your explorations.

Google BigQuery is a data warehouse solution running on the Google Cloud Platform. But it’s not just for storing data – as its name implies, BigQuery is all about querying the data in order to answer your most burning analytics questions. Once you get the hang of it, you’ll prefer it to anything that the analytics platforms themselves offer natively in their user interfaces!

We designed this course to cater to a number of different student profiles. The course has a linear ramp-up progression, beginning with very straightforward introductory lessons, before diving into the different aspects of BigQuery using real-world data and real-world use cases.

-> If you work in an organization where GA4 is the leading web and app analytics tool, this course is for you.

-> If you want to leverage GA4 data outside of the GA user interface, to join and enrich it with other marketing, CRM and contextual data, this course is for you.

-> If you want to learn SQL in a meaningful way in the context of relevant marketing use cases, this course is for you.

-> If you want to perform advanced analysis on your GA4 data, this course is for you.

-> If you want to store your GA4 data in BigQuery (Google Cloud) and/or send it to your data warehouse in other cloud services like AWS, Azure, or Snowflake, this course is for you.

-> If you want to visualize your GA4 data in tools like Data Studio, Tableau, Looker, or PowerBI, this course is for you.

The course comprises bite-sized, task-based video lessons, plenty of supportive materials and text content, quizzes to test your knowledge, and LIFETIME ACCESS to the material.

The course includes…
Task-based, bite-sized, self-paced video lessons
The course comprises 70+ videos, grouped into lessons. Each lesson captures some essential part of Google BigQuery.

The videos are mainly voice-over screen recordings, with enhancements to make it easier to follow along. The course is self-paced, and you can take it at your own leisure.

The videos are accompanied with an interactive English transcript as well as subtitles to help you follow along.

The individual topics always contain text content to help flesh out the concepts, and there are also SQL references for new concepts learned during the lesson, as well as code snippets you can copy-paste into the SQL editor of Google BigQuery.

You don’t have to worry about building your own GA4 dataset for this course. By enrolling, you will get access to a BigQuery GA4 dataset prepared specifically for this course. It contains real-world data against which you can build queries to solve real-world problems!

The course curriculum includes…
The course comprises five sections, with 70+ videos, and a total running time of 7+ hours.

1. Getting Started

1. Setup the BigQuery environment
2. Link Google Analytics 4 and Google BigQuery
3. Access the course dataset
4. Explore the Google Analytics 4 export schema
5. Run your first SQL query

2. Events & Users

1. Understand GA4’s session and user data models
2. Sessionize the event data stream in BigQuery
3. Group data by users and different user-based dimensions
4. Access user properties
5. Learn how to unnest data
6. Learn about query costs (and optimization)

3. Engagement & Retention

1. Replicate and customize GA4’s sessionization logic
2. Use “engagement” as a way to segment data
3. Build custom pathing reports to show how users navigate your website
4. Build comprehensive event reports and event funnels
5. Replicate and customize GA4’s retention model
6. Integrate Google BigQuery with Google Data Studio

4. Monetization & Lifetime Value

1. Explore the ecommerce event schema in the GA4 data
2. Calculate ecommerce metrics
3. Explore how GA4 utilizes “items” in ecommerce events
4. Build a comprehensive items funnel report
5. Calculate and visualize the lifetime value of users

5. Advanced Queries

1. Learn advanced techniques for working with Google BigQuery and Google Analytics 4
2. Craft your own concept of an “engaged session”
3. Combine GA4 data with other public datasets
4. Flatten the GA4 schema to work with relational databases
5. And many more…

I’m Johan, your instructor
My name is Johan van de Werken. I live in the Netherlands (Utrecht area) with my wife and two daughters. I like my beer cold, my music loud, and whenever possible I unite these two hobbies by playing bass guitar in a band and attending concerts.

By day, I work at New10 as a Digital Analyst.

What students are saying…
I’m a complete beginner to BigQuery and this course was the perfect introduction to get me started. I know a huge benefit of GA4 is the ability to link to BigQuery, and I was keen to understand how I can utilise this for our clients.

This course gave me a great understanding of how GA4 data works in BigQuery, so I can’t wait to start exploring this for our clients.

I loved the way the lessons were bite-size, making it easy to digest each concept and also make you feel like you were continuously progressing. Each bite-size lesson builds on the next until you have all the building blocks needed to design any query you might need for your analysis.

I’d highly recommend this course for anyone interested in exploring GA4 data in BigQuery.
Tess Holloway
Digital Analyst Lead @ One Further

Bartłomiej Kaczmarczyk
GA & GTM Expert @ sssem.Ninja
For a long time, I had been looking for a course that I could take to improve my skills with Google BigQuery. Recently, this search had only become more intense, ever since Google Analytics 4 introduced the free BigQuery data export.

Finally, Team Simmer released their BigQuery course. I knew the course would be MEGA and FIRE, and I wasn’t disappointed!

The course includes great tuition, clear explanation of BigQuery functions, and useful examples of queries. I spent a dozen or so hours on the content, and I will be returning to it regularly. I highly recommend this course!

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