Sophia Amoruso – Business Class | Digital Download

Sophia Amoruso – Business Class

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Ready to build?

Start here.

Don’t call it an online course.

Whether you’re ready to start a business or already have one, sell products or services, or prefer aisle versus window seats, Business Class is for you, for life.

Scroll👇 to learn why.

Business Class flight manual

Explore Business Class

When you join, you’ll receive access to:

8+ hours of core Business Class trainings with Sophia

50+ hours of video interviews with industry experts

$10,000 worth of bonus materials

300+ pages of printable worksheets

And our exclusive Flight Manual to organize it all

Business Class is worth over $15,000

A $10,000 VALUE

The Core Entrepreneurship Training

During the 10-week duration of the program, a new Flight is released each week. These core trainings cover the essentials of entrepreneurship, paired with Sophia’s unique perspective and frameworks for everything from naming your business to negotiation.

Our students return year after year to access these core trainings and re-take the program with each new group that joins.

A $5,000 VALUE

Join 8 live video sessions with Sophia and top founders and industry leaders. Here, you’ll hear it from the pros and have the opportunity to ask them questions.

If you aren’t able to make a session, we’ll have on-demand replays available for you.

You’ll also gain access to 50+ hours of past interviews.

PRICELESS

Over 3,000 founders in The Lounge

The Lounge is a thriving private social network where you can meet Business Class students from across the globe. It’s where you’ll share your progress, debunk your insecurities, gain confidence, ask questions, and celebrate your fellow founders.

It’s the most curious, ambitious place on the internet and unlike any other business community out there.

A $3,000 VALUE

Essential legal agreements

Save your ass with a $3,000 suite of the most essential contracts drafted by top attorneys, including:

A Mutual Non-Disclosure Agreement

A Confidentiality and Inventions Agreement

A Consultant Agreement

An Employee Offer and Separation Agreement

A complete Employee Handbook

… and a Prenup, because you’re about to have a lot of assets.

FREE GIFT WITH PURCHASE

The Flight Manual

The Flight Manual is your keepsake hard-bound portfolio. It’s fully loaded with a colored tab for each of our seven Flights, ready to store all of your printable worksheets and notes in.

No matter where in the world you are, it’ll land on your doorstep shortly after you enroll in Business Class. Consider it your new business bible.

A $500 VALUE

Done-for-you outreach scripts

Reach out to mentors without sounding desperate

Ping collaborators with the right information to pique their interest

Win over candidates with the right message that’ll woo them away from your competitors

YOUR ITINERARY

The Curriculum

Flight 1:

The Jet Fuel

OVERVIEW:

On Flight 1, you’ll learn which areas of your business you’re best at. You’ll identify the problem your business solves, and map the white space that will set your business apart from the competition.

DURING THIS FLIGHT:

Discover your unique Jet Fuel—what it is that sets you and your unique business apart and how to leverage those strengths

Clarify the problem you’re solving for your clients or customers to create the exact solution to fit their needs

Define and refine your Peak Product—the product or service that will skyrocket your business to new heights

Map out where your business sits among your competition—and how to take advantage of the white space

UPON LANDING:

You’ll have established a solid understanding of how to harness what you’re really great at and strategize your product or service that’ll stand out among the competition.

Flight 2:

Passenger Check-In

OVERVIEW:

Here, you’ll gain critical insights into who your customer is (we call them Perfect Passengers), and learn how to make them love you forever.

DURING THIS FLIGHT:

Discover where to find your dream customer by reverse engineering the competition and hacking the system to identify exactly who you’re selling to

Clarify who your customers are, where to find them, what they love, and how to reach them

Glean priceless insights through user interviews and validate whether your product or service is what they actually want

Attract customer love by defining the feelings your brand will evoke—the root of all great marketing

UPON LANDING:

You’ll know your customer so well that creating and marketing your product, writing copy, and everything in between feels like second nature.

Flight 3:

A Brand That Soars

OVERVIEW:

On this Flight, you’ll craft an iconic brand identity that marketers only dream of—and that will attract raving fans.

DURING THIS FLIGHT:

Create a premium brand identity—from logos to typefaces to color palettes and beyond

Nail a compelling and memorable business name

Strategize how you’ll cut through the noise; to zag when everyone else is zigging

Clarify an internal brand that reflects your external brand values to build a business with real integrity

UPON LANDING:

You’ll have created or refined your brand’s look, feel, and voice and leave with a suite assets to use across your website, social media, and beyond.

Flight 4:

Ground Control

OVERVIEW:

Here you’ll gain visibility into the sometimes foggy ins and outs of legal and finance, with best practices that will cover your ass now—and in the long haul.

DURING THIS FLIGHT:

Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you

Understand the tax implications for your unique business and avoid the common pitfalls that many business owners encounter

Learn the step by step methods you need to trademark your brand name and logo

Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business

UPON LANDING:

You’ll have a solid understanding of the financial and legal nitty gritty, and know how to protect your most precious cargo.

Flight 5:

Hark! It’s Marketing

OVERVIEW:

Marketing is the lifeblood of every business. Here, we’ll cover the winning tools, tactics, and best practices you need to ensure you attract and keep the right customers at the right time—and keep them coming back for more.

DURING THIS FLIGHT:

Discover how great marketers leverage storytelling to make even the most basic products sexy—and how you can too

Gain skills to leverage paid media, earned media, and owned media

Establish why your customers should care about you—as well as how and where you’ll reach them

Learn and implement best practices for social, email, and paid marketing

UPON LANDING:

Marketing will make sense. You’ll know how to leverage emotion and storytelling to find new customers, keep the ones you have, and get them all to talk about your brand.

Flight 6:

Loyalty Points

OVERVIEW:

A loyal customer starts and ends with customer experience. On this Flight, we’ll craft a compelling end-to-end experience for your customer. We’ll dive into what it means to go the extra mile and look at the brands who do customer experience right.

DURING THIS FLIGHT:

Learn how to craft an above-and-beyond customer experience that cultivates brand love and loyalty

Understand how to handle challenging customers and complaints with grace, and get our pre-written scripts to make it easy peasy

Know all the tricks to creating delightful, unexpected, and memorable moments for your customers

Discover how to measure customer sentiment without lifting a finger

UPON LANDING:

You’ll understand how to spark customer joy with consistency, make it feel personal, and sear your brand into their psyche by engineering memorable moments

Flight 7:

The Team On The Ground

OVERVIEW:

As we prepare for landing, you’ll learn how to attract, hire, and retain great people, and what tools and processes you’ll need to manage them. You’ll also leave with an understanding of how to not only define a great culture, but live up to it.

DURING THIS FLIGHT:

Know when it’s time to hire, how to find and recruit great talent, and provide a great candidate experience

Gain skills in leadership and learn how to build a healthy, happy internal culture

Get schooled on people management, payroll, project management… and all the fine print

Learn how to build a transparent culture rooted in trust and accountability

UPON LANDING:

You’ll feel confident in your ability to sniff out the good eggs from the bad and run your team and your culture like a boss (but a nice one).

Is Business Class Right For Me?

Business Class Is For You If…

You’re a founder with a great idea who’s ready to bring your product or service to market

You’re an existing business owner who’s ready to professionalize and scale with best-in-class, proven methods

You want to learn the ins and outs of building a profitable, sustainable business

You’re ready to nerd out on all things strategy, marketing, brand building, creative, finance, leadership, and more

You’re ready to commit to a fun, and at times challenging, program that’s worth it’s weight in gold

You’re excited to join a thriving community of entrepreneurs that you can network with and get feedback from daily

Business Class Isn’t For You If…

You’re not sure if you want to start a business

You aren’t willing to fully commit and put in the work. This is an in-depth program, not fluffy optimism

You don’t want real, hardcore advice from someone who’s been there

You prefer a stiff, clinical learning environment with dated textbooks in rooms that smell like farts

You hate airline puns, abhor fun, think you know everything

YOUR CHIEF FLIGHT ATTENDANT

Meet Sophia Amoruso

Sophia Amoruso is an award-winning serial entrepreneur, New York Times Bestselling Author of #GIRLBOSS, online educator, and mom to three small poodles.

Named “One of the most inspiring entrepreneurs in America” by the Huffington Post, Sophia made her mark when she founded fashion retailer Nasty Gal, bootstrapping it to $12 million in annual revenue, eventually scaling the business to over $100 million.

Sophia has been featured on the cover of Forbes magazine and featured in the Fortune 40 under 40, Forbes 30 under 30, Inc. 30 under 30, Fast Company’s Most Creative People in Business, and Inc. 500 lists—and named one of Forbes’ Richest Self-Made Women.

Sophia’s mission is to use her 15 years of hard-won experience to further the next generation of creative entrepreneurs.

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