The Conversion Copywriting Workshop from Joanna Wiebe
Archive : The Conversion Copywriting Workshop from Joanna Wiebe
With a strong emphasis on finding and organizing your messages before you begin writing, this conversion copywriting workshop will help you not only write better copy but think like a copywriter in everything you do. Discover the words to use to speak directly to a single reader. See how to make sense of those words and messages. And get the tips and techniques you need to turn good messages into great copy.
Plus, because this is a recording of a live workshop, you’ll see how others struggle with copy. And you’ll watch as the original conversion copywriter Joanna Wiebe coaches copywriters through their challenges.
The Curriculum
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Start
Start by identifying the “stage of awareness” of your prospect (31:53)
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Start
With the stage of awareness in mind, apply the Rule of One (25:35)
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Start
Part 1: Find your messages (31:59)
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Start
Part 2: Find your messages (16:15)
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Start
Part 3: Find your messages (50:09)
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Start
Part 4: Find your messages (48:47)
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Start
How to phrase your messages (25:06)
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Start
Optimize the elements (25:04)
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Start
Finish by editing in the awesome (21:21)
Get The Conversion Copywriting Workshop from Joanna Wiebe on Salaedu.com
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