A.L. Stern – Learn Top Digital Marketing Tools

A.L. Stern – Learn Top Digital Marketing Tools

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Description

What you’ll learn
Students will learn how to tap into the primary benefits of some of the most popular digital marketing tools. This will help streamline and supercharge marketing efforts.

Requirements
No prior knowledge is needed and we welcome anyone with a desire to learn about digital marketing tools.

Description
This course provides an introduction to some of the most powerful digital marketing tools available today. Students will learn how to tap into the key advantages of these tools to bolster their digital marketing efforts. These services can be used together to create a synergistic effect and turn an anemic marketing strategy into one that produces better results and higher ROI.
We teach how SEMrush can be used to discover key insights from competitors such as their PPC and SEO keywords, estimated traffic from each, ad copy, and more.
We show how Ahrefs can drill down into the links your target site has. These links act as credibility boosters. By exploring links to similar offerings, you can figure out a coverage neighborhood that would be most receptive to your own offerings.
We show how to use Rocketreach, Hunter, and VoilaNorbert to to identify contact information for influencers and other important people. By building mutually beneficial relationships with people working in your field, you can create value for both your site and theirs.
We show you how to use AdEspresso to add easy to use AI, split testing, and targeting to your Facebook ads. These additions can lower costs while maintaining or even increasing valuable traffic and conversions via the Facebook platform.

Marketers who develop a strong understanding of these tools will be better equipped to promote virtually any time of website. Courtesy review copies were provided.
Who this course is for:

People who want an introduction to popular and beneficial tools that can help market their business, blog, nonprofit, or other offerings.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.