Alicia Penhorwood – PITCH TO THE MEDIA

Alicia Penhorwood – PITCH TO THE MEDIA

**More information:

Get Alicia Penhorwood – PITCH TO THE MEDIA at Salaedu.com

Description

Who is this course for?

You’re struggling to reach your audience. No-one knows you exist. Your Instagram account has 7 followers. Your brand or product would go gangbusters if only more people knew about it.

This course is for those who don’t have a PR agency. You’re someone who’s doing it all themselves. You recently launched your business and want others to believe in it as much as you do. After all, you’ve poured your heart and soul into getting it to this point.

It’s for people who want to grow a following – and fast.
You’re ready to finally learn how to speak to the media in a way that captures their attention and imagination. This skill, once mastered, will continue to serve you throughout your startup journey.

You don’t have a tonne of cash to invest in paid advertising, nor do you feel you need to at his point. Your amazing product, label or service will speak for itself.

A word from Lisa Messenger
Has my pitch ever been rejected? Hell yes!

When I started Collective Hub I heard more nos than I ever have in my entire life.
Rejection was around every corner. But I had a vision and I truly believed in what I was selling. That’s why I’ve created this course for you.

To understand the crucial difference between storytelling and story selling and to teach you the insider tips and tricks so that you can hear more yes and less no when it comes to pitching your passion project, business or brand to the media.

This is How to Pitch to the Media…

What you will learn:

Lifetime access and free updates to the course. You can expect 6-modules in total featuring videos, exercises and bonus worksheets to transform you into a pitching pro!

• How to embrace your story
• Getting published
• Understanding the media landscape
• How to email an editor
• How to create a pitch with a punch
• How to send a follow-up email
• How to understand your audience and find the perfect channel for your story
• What to say and what not to say
• How to hone your elevator pitch
• Dealing with rejection
• Pitch for real!

What’s the end goal of taking this course?

Perhaps you’re a first-time entrepreneur with a single-product company, a sustainable fashion label, a service that people need to know about.

How do you get your most beloved magazines, websites and blogs to offer you much-coveted coverage? Learn precisely what they’re looking for in a pitch, when they want it, and which supporting materials will seal the deal.

Receiving countless pitches every day here at Collective Hub, we know too well why some hit the mark, not to mention the formula for a pitch that can’t be refused.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.