Bob Meijer & Miles McNair – Performance Max Mastery

What’s inside?

Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below

Part 1: Fundamentals Introduction to Performance Max

• Learn about the fundamentals of Performance Max campaigns
• Learn about the history of Google Ads and why pMax is changing everythingLearn how to use our ‘Performance Max Mastery Framework

Part 2: Data Input
Feed the machine with crystal clear data

• Learn why data input input is so important with Performance Max
• Apply our conversion tracking best practices for better optimization
• Learn how to properly use audience signals

Part 3: Campaign Structure
Set up your winning campaign structure

• Follow our ‘Building Blocks’ strategy to build the ultimate campaign structure for ecom brands
• Learn how to apply advanced campaign structures for lead gen
• Use our campaign settings checklist when launching new campaigns

Part 4: Assets
Use optimized assets for maximum results

• Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’
• Use these secret tools to spy on your competitors (and ‘steal’ their best performing ad ideas)
• Use our image, video and ad copy best practices

Part 5: Optimization
Optimize campaigns despite limited insights

• Learn how to optimize Performance Max, even with very limited insights (this is a very extensive module)
• Use our little-known ways to understand where your ads showed
• Use our templates to add negative keywords to Performance Max

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