Brian Horn – Authority Newsjacking

Brian Horn – Authority Newsjacking

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Get Brian Horn – Authority Newsjacking at Salaedu.com

Description

The Common Mental Block That’s Preventing You From Getting
Unlimited Exposure For Your Business…
And How Fix It Right Now

“It can’t be that easy.”

We tell ourselves that all the time. We try to make easy things difficult.

I want to share one of my favorite stories about this topic that happens to involve the legendary Betty Croker.

You see, back in the 1950’s Betty Crocker Foods had produced an instant cake-mix. All you needed to do was to add water to the supplied powder.

It was delicious, and made it very easy for a Mom to bake her family a fresh cake in a fraction of the time to make it from scratch.

The problem was that the miracle mixture did not sell.

Why?

Well, the conclusion of the psychoanalysts that she employed was that the average American housewife suconciously felt she was deceiving her family and friends into thinking she had worked hard for them when, in fact, she had done very little work. She felt there was something wrong with it because it was too easy.

To get through this “mental block” they made a small change to the recipe. They removed the powdered egg from the mix, and had the customers simply add a real egg.

The cake’s taste wasn’t improved, but by complicating the process just a little bit, the customer could satisfy her guilt.

Self Help – Self Help online course

More information about Self Help:

Self-help or self-improvement is a self-guided improvementóeconomically, intellectually, or emotionallyóoften with a substantial psychological basis.
Many different self-help group programs exist, each with its own focus, techniques, associated beliefs, proponents and in some cases, leaders.
Concepts and terms originating in self-help culture and Twelve-Step culture, such as recovery, dysfunctional families, and codependency have become firmly integrated in mainstream language.

Self-help often utilizes publicly available information or support groups, on the Internet as well as in person, where people in similar situations join together.
From early examples in self-driven legal practice and home-spun advice, the connotations of the word have spread and often apply particularly to education, business,
psychology and psychotherapy, commonly distributed through the popular genre of self-help books.
According to the APA Dictionary of Psychology, potential benefits of self-help groups that professionals may not be able to provide include friendship,
emotional support, experiential knowledge, identity, meaningful roles, and a sense of belonging.

The cake mix became a huge hit and still is today.