Build a Conversion Sequence – Oli Billson

Build a Conversion Sequence – Oli Billson

**More information:

Get Build a Conversion Sequence – Oli Billson at Salaedu.com

Description

In this workshop, you’ll learn how to build out an end-to-end email follow-up campaign that primes, converts, and delights your audience. Email is still an essential sales driver for just about every business, which makes it an extremely high-leverage part of your sales process to optimize. By implementing Oli’s 8-step Conversion Sequence Checklist, you’ll ensure that your follow-up campaigns are structured to maximize traffic, leads, and referrals from your email database.

What You’ll Learn
The 8 essential steps to building a conversion follow-up sequence that nurtures new subscribers and grows your sales
How to see your own email marketing from your audience’s point of view (it might sound small, but achieving this slight shift in perspective is CRUCIAL to creating an effective email series)
A savvy strategy that leverages NPS surveys to improve your customer experience and put your referral marketing on autopilot
The exact email campaign templates Oli uses to indoctrinate prospects and “prime” them for the sale
Preview
The Email Conversion Sequence “Template Treatment”

In this preview, Oli talks through all of the heavy-lifting that he and his team have done to make sure you’re getting the TEMPLATE treatment on Email Conversion Sequence copy… so you can focus on running your business or department and NOT on writing copy from scratch.

PART 1

Foundation For An Effective Follow-Up Sequence

Far too many marketers want to skip straight to the “advanced hacks” and “little-known tricks” that promise instant success…while ignoring the basic fundamentals of good marketing. That’s why Oli first lays the groundwork for an effective email campaign, making sure you understand the most important principles of how to structure an effective conversion sequence that WORKS.

PART 2:
Strategically Organize And Build Out Your “Offer Assets”

The best email campaign in the world won’t do you a lick of good if your website can’t turn those clicks into conversions. So before you write a single email, you’ll first learn the anatomy of an effective offer page and apply it to your own website. When you’re done, you’ll have a sales-optimized offer funnel designed to sync perfectly with the conversion sequence you’re about to create.

PART 3:
Write Your Emails Using Oli’s Tested Email Template Swipe Files

We’re often so close to our own business that it’s hard to step back, see it objectively, and write effective sales copy. But not to worry: we’ll give you templates for your 5 most important email sequences. All you have to do is fill in your company’s relevant details, then copy and paste them into your email campaigns. Email doesn’t get any easier than this.Part 4:
Create Raving Fans & Generate Customer Referrals

PART 4:
Create Raving Fans & Generate Customer Referrals

Most marketers stop communicating after the sale. BIG MISTAKE! After someone has bought from you is the BEST time to continue following up. Learn a clever way to use NPS surveys in your post-sale campaigns to not only help improve your overall customer experience, but also to generate additional sales, positive reviews, and even referrals.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
ebooks, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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