Coaching Practice Launcher by Mark Peysha

Let’s Collaboratively Establish a Coaching Practice for You That Will Attract 5 Clients within the Next 90 Days Crafted will be a high-performing Coaching Offer reflecting your core values, resonating with your audience, and capable of generating new clients on a weekly basis.

Plan: Practice Launcher Gold Transform your coaching practice through our Gold Program, and gain access to a private CoBuilding Marketing Session with Mark.

Plan: Practice Launcher Monthly Transform your coaching practice over an 8-week period, mirroring the gold program, and opt for a monthly tuition plan.

Dear Esteemed Coach,

Your aspiration is to nurture a coaching practice where you make a profound impact, relish the benefits of a virtual enterprise, and sustain yourself and your family.

You’ve already imbibed several effective coaching methods to assist individuals.

Chances are you’ve even secured your initial paying clientele.

And now, you’re prepared to institute a marketing mechanism that can consistently deliver qualified clients to you.

Achieving this necessitates one pivotal step:

Elevating the perceived value of your coaching.

Here’s the underlying concept: When your coaching services are esteemed as more valuable, three key outcomes materialize:

1. You amass greater attention due to your standout coaching practice, effectively attracting clients (increasing traffic).
2. You secure more enrollments as a result of heightened interest from those discovering your coaching practice, leading to more sign-ups (heightened conversions).
3. You can command higher fees for your services (greater income per client).

A high-converting Coaching Offer stands as an indispensable asset in expanding your business. Enhancing the Value of Your Coaching: The Path Forward

The value attributed to your coaching isn’t rooted in the number of hours within your coaching package, your coaching tenure, or even the abundance of testimonials you’ve accumulated.

Client interaction encompasses four vital touchpoints in gauging your coaching’s value proposition.

1. Attention: The client’s initial impression is formed through your message, a piece of content you’ve crafted, or endorsements from others. Whether online, offline, or face-to-face, the client’s initial interaction should be exceptional.
2. Engagement: Clients engage with your content – be it written, auditory, or visual. Your content should exceptionally resonate with their needs, cultivating trust and positioning you as their go-to source for attaining their objectives. This engagement sparks their interest and prompts them to reach out.
3. Rapport: A one-on-one conversation ensues as the client contacts you. This interaction transpires through various mediums like chat, email, phone calls, or video meetings.
4. Offer: The client signals their interest in your services, opening up to learn about your paid coaching proposition. This offer seamlessly extends from their prior experiences, fostering a conducive environment for potential clients to enroll in your coaching.

This four-stage coaching offer sequence, referred to as A.E.R.O., lays the foundation for your coaching practice’s expansion.

For the client, a meticulously designed offer sequence eliminates friction, cultivating growing optimism regarding their ability to attain their aspirations through your guidance.

Undoubtedly, a finely crafted coaching offer sequence, coupled with adept client communication, corresponds to an augmented roster of paying clients. Introducing the Coaching Practice Launcher™

I am excited to guide a select group of coaches through an 8-week program tailored to revolutionize your coaching practice by formulating a compelling offer. This offer will resonate with your strengths, core values, and your target audience. Moreover, it encompasses a comprehensive system for attracting potential clients.

This isn’t just a training; it’s a collaborative endeavor. We’ll be working hands-on, honing your positioning, messaging, and content creation.

Our pledge: You’ll possess an offer that can secure five new paying clients within 90 days, followed by a consistent influx of clients every week.

Phase One: Alignment with Your Core Strengths and Values

The bedrock of your Coaching Practice is rooted in your strengths, your presence, and your coaching values.

Employing the Strengths-Based Marketing™ approach, we’ll delve into the strengths that will drive your business. We’ll tap into your underlying values and commitments, bolstering your confidence and momentum.

We’ve maintained a steady flow of clients since our engagement with you. We’ve effectively conducted a 9-week marriage program across at least 10 locations within our church. We’re prominently featured on their website alongside licensed counselors, therapists, and psychologists. We’re convinced this is our true calling.

Week 1: Discover Your Business Strengths

Week 2: Harness Your Coaching Values

Week 3: Design Your Audience

Week 4: Your Custom Audience Guide

Week 5: Your Coaching Offer & Free Consult

Week 6: Your Magnetizing Message & Landing Page

Week 7: Your Primary Marketing Channels

Week 8: Next-Level Marketing Channels

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